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Trojan horse SEO: How to gain traction in new markets

Search Engine Land

And you do have a category, regardless of its keyword volume. This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Introducing your new category/keywords in the process. Acquire them for your new category.

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Serena Williams invests in supply chain AI solution

Martech

Visibility into production and transportation makes that possible, and Calico finds itself in a category that can surely only grow. A study issued in December showed 77% of consumers were concerned about problems with online purchases. Marketing can’t fix the supply chain. What it can do is manage expectations.

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What's an Expense Report? [Why It Matters + Template]

Hubspot

Expense reports allow you to track spending over time and identify whether any particular expense category (such as transportation or hotels) is driving costs excessively. Now let's cover what to include in an expense report and popular business categories. Category - the type of expense incurred (e.g. Transportation.

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Outlook vs Gmail Showdown: Picking the Best Email Service in 2024

Veloxy

While Gmail’s labels are easy to understand and provide dual purposes as folders and tags, Outlook’s folders and categories may seem complex for newcomers but offer intuitive bulk email management for seasoned users. Gmail uses labels and categories for email organization, making it straightforward and easy to manage emails.

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How marketers on Amazon can still launch and grow brands

Martech

As Heyday recently announced, they are also focusing their strategy on brands in key categories, including health and beauty, home appliances and sports and outdoor brands.They’ll partner with new brands to get them off and running on Amazon. “We are marketplace native, developing durable, accessible home brands.”.

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Create campaign impact by reaching the Workday Consumer

Martech

While mobile is still a part of the decision journey, many consumers use their PCs to research and purchase high consideration items across categories. Vertical ads are different for each category or industry. In-market Audiences are curated lists of users who are in-market for a specific purchase category. Empowered Activist.

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How to create a perfect location page for SEO and visitors

Search Engine Land

Here’s an example from StoragePost.com right on one of their location pages: Transportation, accommodations, attractions If you have a lot of out-of-town customers, you might tell them how to get to and from Point A to Point B, where they can stay the night and what they can do while there. Image optimization, including alt text.