SaaStr

NOVEMBER 12, 2019

But there’s one thing it is important to be honest about, to do a root cause analysis when times are tough: After about $2m-$3m in ARR, your organic leads should always be growing, You may have trouble closing them without a great sales team. Well, someday it will, when you have say 50%+ market share.

Referrals 99

Referrals Niche Growth Closing 99

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Any changes should be rolled out gradually and cautiously, with close monitoring along the way. They lost nearly 40% of their SEO market share and have not yet recovered.

CTR 110

CTR UX User Experience Engineering 110

SaaStr

AUGUST 13, 2024

Jason spoke with a beloved mentor who he thought would give him a pep talk, but instead, he diagnosed the problem in 90 seconds and asked Jason who he had closed and how many of them he visited last month. Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: The answer was zero.

Growth 122

Growth Quota Niche Finance 122

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) However, many do not feel prepared to actually drive growth in important areas like market share and gross margin.

Non-Profits 127

Non-Profits E-commerce Consult Niche 127

ConversionXL

SEPTEMBER 20, 2018

A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Pros : Ability to close high Lifetime Value (LTV) customers. Perfect for hyper-niche solutions. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

PandaDoc

MAY 12, 2025

Study behavior to close more deals What is price sensitivity? Its a core concept of pricing analytics and a key variable in how businesses ultimately set prices, forecast demand, and position products in competitive markets. Lets get started. See also What is the psychology of sales and why is it important? Its that easy with PandaDoc.

Price 52

Price A/B testing Non-Profits Legal 52

Martech

JANUARY 25, 2022

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. The post What is CRM and how does it support marketing?

CRM 98

CRM Agriculture Hospitality Healthcare 98

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. Google Keyword Planner (along with Semrush, Ahrefs or other keyword planning tools) will give you closely related topics and queries. Competitive keywords: Where to start?

Angle 88

Angle CRM Niche Clients 88

Hubspot

FEBRUARY 26, 2025

Using revenue forecasting, we could project potential earnings in these niche areas and determine that there was enough consistent demand to justify expanding. Romenco shares his solution with me: At Growth Spurt, we constantly update our forecasts by closely monitoring shifts in our video engagement metrics, he says.

X-functional 59

X-functional Finance Growth Price 59

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

ConversionXL

JANUARY 18, 2022

Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again.

Product 110

Product GTM Construction Launch 110

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche 52

Niche Cross-sell Price Referrals 52

The 5% Institute

JULY 6, 2023

Sales professionals should keep a close eye on market trends, customer needs, and emerging technologies to identify new opportunities. Some opportunities in sales may include: Entering new markets or demographics. Some opportunities in sales may include: Entering new markets or demographics. Targeting niche markets.

Niche 52

Niche Objectives and Key Results Sales Healthcare 52

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. Is anonymity even enough?

Networking 140

Networking Trust A/B testing Conversion 140

Heinz Marketing

MARCH 17, 2023

While Apple may include personalization as well, I have always personally found that Spotify gets much more niche with their recommendations. There are methods to add closed captioning to podcasts, but they are not user friendly and the way to include them depends on the application/platform.

B2B 105

B2B Entertainment Transportation Pipeline 105

Search Engine Land

DECEMBER 13, 2022

Most importantly, finalizing a strategy involves working closely with other departments in your organization. Market profitability assessment. Establishing a country-specific link strategy for each market is a must. Depending on your brand's niche, you might be limited to a few tactics. . International keyword research.

Territory 97

Territory Networking Campaign Launch 97

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 109

GTM Growth Education Commission 109

The 5% Institute

AUGUST 1, 2023

Business development professionals seek opportunities to partner with other organizations to access new markets, leverage complementary strengths, and mutually benefit from shared resources. Sales and Marketing Strategies Business development and sales go hand in hand. Want To Close Sales Easier?

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Search Engine Land

JANUARY 19, 2023

Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. What Time Is The State Of The Union? Report: Google Leads U.S.

Engineering 88

Engineering Campaign Launch Represent 88

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. food, fashion) with wide appeal.

Technique 125

Technique Promote Presentation Education 125

Score More Sales

DECEMBER 6, 2011

Understand and Connect to Your Customer Segments – besides junk mail… your biggest niche – who ELSE is a loyal customer? Think of the drip marketing campaign the post office could do, over time, to segment out their best pieces of the market and focus on growing those, as they make cuts in the budget.

Sell 61

Sell Consult Service Pitch 61

Search Engine Land

APRIL 11, 2024

Unless you are working in a super niche space with only one product/service in one market, odds are you will need to go with one of the other three structures. To be clear, if your impression share is very low, this is not the approach to take unless you’re committed to Performance Max being your dominant campaign for a while.

Campaign 105

Campaign Represent Networking Conversion 105

SaaStr

JULY 29, 2022

Even though it wasn’t that expensive, in the early days, they literally would ship it for free and assume the customer would close. They had about a 90% trial-to-close rate, so they would ship out these $50 or $60 trackers. So find a niche, find a niche that one or two or three enterprise customers will pay for that is no-code E.

Price 109

Price Product Start-ups Niche 109

Hubspot

JANUARY 17, 2014

In addition to the close to 35 million views the video has on YouTube, WestJet exemplified what every company should strive for: Going above and beyond to delight its customers. They experienced 42% market share growth in the first year as a result of these commercials. 4) Apple''s Mac vs. PC Commercials.

Campaign 78

Campaign Entertainment Sports Promote 78

ConversionXL

NOVEMBER 17, 2022

Look closely at privacy and security policies to ensure your users and company are protected. The above sample dashboard, for example, provides an instant overview of company market share, product volume, sales, and sentiment. As you evaluate each platform, ask: What is the company’s stance on user privacy?

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. By integrating videos into your online store, you provide customers with an interactive shopping experience akin to kicking tires at a dealership; they get up close and personal with products before making their choice.

E-commerce 52

E-commerce Growth Retail Gaming 52

Search Engine Land

AUGUST 28, 2024

The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. Increased market share? This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. Start with the big picture. More sales? Higher ROI?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

SaaStr

JUNE 26, 2022

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects. But what is a niche today, can be something huge tomorrow.

Niche 28

Niche Gaming B2C Construction 28

SaaStr

AUGUST 19, 2022

But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. It’s a niche topic, but it’s an interesting one.

Niche 109

Niche Follow-up Start-ups Closing 109

SaaStr

AUGUST 12, 2022

But boy, seeing Microsoft hit all time record growth rates or close to all time growth and Azure growing 40% last quarter, I think should make folks feel pretty heartened about where SaaS and cloud are. And even me, who doesn’t care, I was almost that’s close to not even take the meeting right in today’s environment.

Price 98

Price Pipeline Meeting Follow-up 98

Hubspot

FEBRUARY 4, 2013

You should be using this real estate to offer special discounts, gather (and publish) reviews and testimonials, share the new content you're publishing, run contests and polls, and generate hype for the next season. Differentiate Yourself Within a Super-Niche Market. What other tips do you have for seasonal marketers?

Niche 78

Niche Real Estate Start-ups Service 78

Spiro Technologies

DECEMBER 2, 2022

Which is how we’re managing through the change at retail, by increasing our market share because everybody is under pressure. Everybody is under pressure, and we’re just widening our market share. I’m really glad that I found this little niche that allowed for so much creativity.

Closing 52

Closing Retail Manufacturing Up-sell 52

Sales Hacker

DECEMBER 18, 2019

This will likely continue to ramp up as everyone has something to share, and these niche communities are a great place to do it. I’m starting to see more sales development teams roll up to marketing, and I like it. To me, there are 3 main stages of the sales process: pipeline , closing , and success.

Sales 70

Sales Consult Technology Technology 70

The Lost Book of Sales

JULY 12, 2021

The visionaries’ idea is to be able to stay very close to the development train to make sure it is going in the right direction and to be able to get off if they discover it is not going where they thought. This can only happen if the sales effort is focused on a single niche market.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. The more they use your tools, the more deals they’ll close in less time.

Technology 96

Technology Technology Launch Transportation 96