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People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. Whether your selling model is transactional, self-service, enterprise, or a combination of these, you will need to set up some objects in Salesforce that support the sales and eventual retention strategies of your business. Order > Commissions. Why bother? Sales process stages.

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3 reasons not to block GPTBot from crawling your site

Search Engine Land

This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide. Legal and ethical issues surround the technology. Understanding why bots like GPTBot do what they do is the first step to embracing this technology and leveraging its potential. See terms. See terms.

Legal 109
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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. Legal Framework Governing Advertising and Marketing Advertising and marketing are governed by a complex set of laws and regulations that vary by country.

Legal 52
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Big vendor risks: Friday’s daily brief

Martech

Public utility comes from a contractual relationship between the government and that entity that is supposed to be the public utility,” said Barbara Cherry, a professor at the Indiana University Media School who studies common carriage and public utility law. There is no such relationship between Google and governing bodies. “A

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Is your brand guilty of greenwashing in your Google Ads?

Search Engine Land

the Federal Trade Commission (FTC) has published its own Green Guides that cover the topic in more detail. In most cases, they’re likely not tracking, monitoring or assessing the environmental and social impacts across the full life cycle of their products or services and their whole business. Meanwhile, in the U.S.,

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Stakeholders Want Better Sustainability Reporting — How You Can Prepare

Salesforce

Securities and Exchange Commission (SEC) has taken steps toward building more accountability, transparency, and compliance in sustainability reporting. A few examples: in March, the SEC formed a climate and Environmental, Social, Governance (ESG) task force in its enforcement division to identify misconduct and misstatements in ESG reporting.