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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

For instance, if you’re selling software that makes it easier for banks to underwrite mortgages, content that tells banks how your product can ultimately benefit first-time home buyers is golden. Whether you should go broad or deep (or both) to build topic authority depends somewhat on your vertical.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Wondering if you should sell or not? Upsell and cross-sell nurtures can help improve the customer’s lifetime value.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains. Click-through rate (CTR): Percentage of recipients who clicked on a link in the email.

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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Develop snackable videos for your unique selling proposition (USP) and customer reviews. Processing. See terms.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Sales Sequence Email Open Rate/CTR Key Question it Answers: Which email messages are prospects opening and which clicking on? But many companies that sell multiple offerings hire product specialists (i.e. salespeople that focus on selling a particular product). Simply put: how effective is a rep at selling your product?

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Brand Protection: The complete guide by Adthena

Search Engine Land

Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. Reduced click-through rates (CTR): Even if your ads appear, hijackers might use tactics that make their ads more appealing, leading to a lower click-through rate for your legitimate ads.