How AI can combat the ‘paradox of choice’ and improve customer outcomes
Martech
JANUARY 9, 2025
The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. Fast forward to the present, and we face a similar challenge. Key techniques to streamline decision-making and boost purchase rates include: 1.
Let's personalize your content