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Urban digital transformation: Insights for marketers from global smart cities

Martech

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. These efforts become powerful marketing tools, reshaping public perception and stimulating growth. This project aims to save $100 million in electricity costs in its first 10 years.

Territory 116
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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

How do I increase the brand search for a new product launch? Uncover search patterns: Find short-term or long-term patterns for growth in brand search patterns. The leading indicators, or the source of influence, can identify patterns for: Growth. Identify growth patterns (e.g., What is driving brand search? Processing.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Scott Barker: [26:06] I have never been part of growth like that.

GTM 97
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. Growth: A sharp increase in users and sales.

Launch 96
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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. In general, it's best we confront failure honestly, instead of hiding from it.

Growth 101
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. Google is continuing to invest in cloud technology to find growth opportunities. Here is a direct example of the query “pros and cons of electric cars.”

CTR 132
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59 Female Marketing and Growth Experts You Should be Following

Hubspot

So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. 59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Tiffany Da Silva @Bellastone. Christina Rice @CRicePR. Hila Qu @HilaQu.

Growth 78