ConversionXL

OCTOBER 2, 2018

During the initial selection process, researchers recorded subjects’ brain activity. The authors hypothesized that “listening to a story is a more active process of co-creation (i.e. Applying a neuroscience-based method to WTP for green electricity”. For their study, they showed 36 crowdfunding requests to 30 subjects.

Electricity 134

Electricity Territory Trust Hospitality 134

Sales Pop!

JULY 7, 2022

Longer pieces of content tend to be more in-depth and backed up by research, facts, examples, and other forms of content, such as infographics or even video. Case studies – These are detailed write-ups of your product or services that were successfully implemented to solve a specific problem for a client.

Electricity 130

Electricity Up-sell Pitch Product 130

ConversionXL

NOVEMBER 10, 2013

In this article, we’ll examine why things like cognitive fluency and visual information processing theory can play a critical role in simplifying your web design & how a simpler design could lead to more conversions. If I said “furniture” what image pops up in your mind? What is a Prototypical Website?

E-commerce 134

E-commerce Electricity Retail Price 134

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. “> “> “> “> “> “> Processing…Please wait. Local packs showing a variety of two-packs up to five-packs (the latter being the most frequent one).

CTR 132

CTR Electricity Real Estate Angle 132

Salesforce

MARCH 28, 2023

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Let’s look at one model company you can learn from. Its vision, “data and AI first,” is already paying dividends.

Electricity 96

Electricity Objectives and Key Results Appointment Technology 96

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. I was in high school debate and forensics.

Electrical Engineering 110

Electrical Engineering Healthcare Electricity Technology 110

SaaStr

OCTOBER 21, 2022

For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. Braze has built a business by selling to job titles that did not even exist when it first began. Grow with process, not just speed. Optimized growth doesn’t take the form of a speed but of a process.

Electricity 109

Electricity Growth Technology Technology 109

Partners in Excellence

JUNE 10, 2012

I started my career selling mainframe computers for IBM in the very late 70′s. One of the most important things I learned from one of my mentors at the time was, “What We Sell Is Different Than What We Install.” Let me go back to my days of selling computers. But that’s not what we sold.

Sell 100

Sell Electricity Manufacturing Up-sell 100

Salesforce

FEBRUARY 14, 2022

Think about the business model Apple was introducing: We’re going to get some really expensive real estate, then we’re going to build a really expensive store, we’re going to fill it with lots of expensive payroll, and we’re going to do it to sell a commodity that has an 8% to 10% margin. Let’s do free classes.

Service 98

Service Customers Electricity Real Estate 98

Sales Gravy

DECEMBER 18, 2020

On this inspiring episode of the Sales Gravy podcast, Jeb Blount (Virtual Selling) talks to Brian Knox, owner and founder of B Knox Photography. This young entrepreneur leveraged Fanatical Prospecting to quickly ramp up his successful and fast-growing photography business that he started this year. I was averse to it.

Prospecting 98

Prospecting Electricity Cold Call Inside sales 98

Hubspot

APRIL 23, 2025

Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

SaaStr

OCTOBER 21, 2022

For example, it took forty-six years from the advent of electricity for one-fourth of the population to use it. Braze has built a business by selling to job titles that did not even exist when it first began. Grow with process, not just speed. Optimized growth doesn’t take the form of a speed but of a process.

Electricity 103

Electricity Growth Technology Technology 103

Partners in Excellence

FEBRUARY 28, 2024

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.

Customers 138

Customers Contract Consult Up-sell 138

Highspot

MAY 15, 2025

Research from MIT found that the human brain can process images in just 13 milliseconds, which makes sales pitch decks incredibly effective. Slide-by-slide, it builds a case that leads prospects from recognizing their problem to seeing success with your solution and aligns with your broader sales process.

Pitch 52

Pitch Objectives and Key Results Presentation Price 52

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83

CTR Electricity Real Estate X-functional 83

Salesforce

NOVEMBER 15, 2022

Using your current processes and performance metrics as a baseline, and by making a reasonable estimate about your future improvements as a result of new technology, you can then estimate quantifiable benefits. Revenue growth is not just about selling more of the same products to the same customers. Take it from Schneider Electric.

Electricity 98

Electricity Objectives and Key Results Technology Technology 98

Sales Pop!

DECEMBER 6, 2021

Infographics are also highly shareable, and you might pick up some interesting backlinks or social media mentions from them. This post on the advantages of selling to an investor features a video at the end of the page, and it also provides information for those who may prefer to read it. Back up Your Information.

Electricity 130

Electricity Promote Finance Start-ups 130

Martech

APRIL 10, 2024

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. It’s not about selling technology, it’s about helping businesses to build meaningful connections, one click, one story and one emotional spark at a time. Go beyond demographics.

Pitch 116

Pitch Product Electricity Healthcare 116

Salesforce

MARCH 28, 2022

Here are a few examples of well known brand messages: Examples of brand messages from General Electric, Nike, Walmart and others. Throughout this process, it’s important to keep your ideal buyers in mind. Is your audience made up of c-level execs and requires a more serious tone? Positioning statement. Target audience.

Electricity 98

Electricity Angle Pitch Campaign 98

Sales Hacker

JUNE 17, 2025

And then they’re going to expend who they sell to, so what stakeholders they kind of sell to, and they’re gonna eventually kind of fork out of that workflow. So you know, Procore, we started selling to the general contractor. We [00:09:00] called out, we wanted to sell to owners. That goes up to the insurer.

GTM 83

GTM Customers Construction X-functional 83

Sales Hacker

JANUARY 5, 2023

Duplicate records in Salesforce (or “dupes”) are hands-down the most common issue that we’re called in to clean up at Iceberg. For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Do you need to automate the process? If so, what are the right tools for the job?

Objectives and Key Results 102

Objectives and Key Results Cross-sell Contact Electricity 102

Martech

FEBRUARY 13, 2023

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.

Growth 106

Growth GTM Product Cross-sell 106

Salesforce

SEPTEMBER 19, 2023

We love to help customers, chase new challenges, and in the process, hit those numbers. The problem is, many salespeople give up before they reach that yes. The make-or-break nature of sales closing can make it one of the most stressful aspects of selling, but it doesn’t have to be. That’s why we’re all here.

Technique 105

Technique Closing Sales Electricity 105

Martech

MAY 24, 2022

Architecture and design experts are using augmented reality tools in various stages of the production and development process. Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. AR in architecture and design.

Sports 140

Sports Construction Gaming Transportation 140

Hubspot

OCTOBER 11, 2018

Founded in 2012, Ripple sells a currency settlement and exchange platform and issues the third largest cryptocurrency (based on market capitalization) in the world. In fact, XRP can settle payments within four seconds and process 1,500 transactions per second. But its value proposition doesn’t stem from being a Bitcoin copycat.

Cross-sell 78

Cross-sell Electricity Up-sell Networking 78

Understanding the Sales Force

MARCH 4, 2013

One of the comments, by Jason Kanigan, said: Traditional selling revolves around the demo/presentation. The result is we end up giving many presentations to unqualified prospects. Move the demo/presentation phase to the END of the process. Electric lights reduced the demand for candles. Hit a lot of rejection.

Presentation 78

Presentation Electricity Up-sell Education 78

Partners in Excellence

OCTOBER 23, 2017

Step back a little more than a century as electricity was being commercialized. I’m sure in bars and meeting rooms, sales people and marketers were talking about how wonderful electricity was and what it could do to improve sales and marketing. But electricity and the telephone weren’t just about sales and marketing.

Electricity 58

Electricity Sell Up-sell Conversion 58

Adaptive Business Services

MAY 11, 2022

One of the techniques often discussed in selling is that of creating a sense of urgency in order to move a client from the thinking to the acting stage. I don’t much care for the term “creating” as it implies some sort of artificial emergency that is conjured up by the salesperson in order to close the sale. Now add them up.

Sell 71

Sell Electricity Manufacturing Technique 71

Hubspot

NOVEMBER 25, 2019

But when you're making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? One complicating factor is the fact that many ecommerce retailers today are selling across multiple platforms. Electrical and Commercial Equipment : 2.49% - 2.70%.

Conversion 100

Conversion Angle Agriculture User Experience 100

Adaptive Business Services

MARCH 1, 2023

While we can’t cover every aspect of selling in three simple steps, these are the critical ones. These 3 steps are the glue that holds the selling process together and they are repeatedly deployed throughout the sales cycle. When should I follow-up again? My insurance guy, Bruce, comes to mind. Are they still employed?

Sell 71

Sell Electricity Clients Up-sell 71

ConversionXL

DECEMBER 3, 2018

Localized, where the entire buying process happens within a small—sometimes offline—network. They wrapped up their entire theory in a pithy, if rarely used, concept. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

Niche 133

Niche B2B Manufacturing Education 133

A Sales Guy

MARCH 20, 2013

Let’s start a series that strengthens all of our business acumen and challenges us all to connect what we sell to our customers business. Depending on what it is you are selling, knowing this could play a substantial role in your deal strategy. If the number is negative, your ability to sell something could be hampered.

Electricity 107

Electricity Sales Commission Service 107

Search Engine Land

MARCH 28, 2023

“> “> “> “> “> “> Processing…Please wait. In addition, it sets a website up to be an authority and expert on a subject matter by providing complete answers through multiple pages of quality content on a topic. Instead, we’ll focus on the positive things you can do to improve your website.

Electricity 89

Electricity User Experience Engineering Trust 89

Hubspot

DECEMBER 17, 2012

When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people. You might end up getting an opportunity to newsjack as well! The app has pictures and prices for everything the store sells and can quickly ring up items and collect payment. General Electric: Experts.

Campaign 78

Campaign Electricity Launch Gambling 78

Adaptive Business Services

SEPTEMBER 1, 2021

In an earlier article I spoke a bit about returning to my roots … selling. I spent my life in B2B sales and over 15 years in the electric sign industry. This included selling, managing, and ownership positions. I am also putting together the final edits on my eBook … “Selling Signs – Lessons From the Trenches”.

Service 71

Service Electricity CRM Sales 71

ConversionXL

MAY 7, 2014

On mobile, orders went up by 98%. . After a complete redesign, Fathom came up with 2 variations that were tested against the original basic page. As everyone is logged into Facebook most of the time anyway, why not use Facebook Login to streamline the checkout process even further, right?? Testing is an iterative process.

Conversion 127

Conversion Drivers/motivators A/B testing Electricity 127

Hubspot

AUGUST 9, 2018

The bulk of Amazon’s revenue comes from selling goods directly to consumers on their website. Since they order massive amounts of products from wholesalers, they can negotiate a cheaper cost and sell them for a lower price than their competition. Amazon even manufactures and sells their own products, like the Amazon Echo and Alexa.

Drivers/motivators 68

Drivers/motivators Electricity Manufacturing Commission 68