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Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

Search Engine Land

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine. However, the concept of what constitutes a search engine is evolving rapidly.

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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

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How SEO experts improve the web and help search engines

Search Engine Land

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. However, I’ve had the opportunity to meet several of these individuals at SEO conferences, such as SMX, which I attended three times in 2011, 2013, and 2015. The search engine industry is no exception.

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What Is a Reasoning Engine?

Salesforce

Automation of such routine business tasks requires simulating human intelligence by making AI function as a reasoning engine. Given the technological advancements of recent times, we are at the precipice of such an AI capability and it has many people in the scientific and business community excited. What is a reasoning engine?

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From friction to flow: A marketer’s secret productivity engine

Martech

As a marketer, you are an orchestrator of people, processes, and technology. Often taking months to emerge and recalibrate, burnout can leave these people, processes, and technologies in a dismal state. Sitting in yet another one-hour meeting? Each system that you own impacts another. But how exactly? Out in nature? Exercising?

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What Makes an Awesome Sales Engineer?

SalesBlog!

Sales engineering is truly an art-form. To be awesome, a sales engineer needs to invest effort into the technology, the business opportunity, and most importantly their personal style. Here are my 5 points of discussion of becoming an awesome sales engineer. Top 5 traits of an awesome sales engineer.

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3 Sales Enablement Tips To Ignite Your Selling Engine

Salesforce

Sales reps are the engine that drives your pipeline. But that engine only works when reps get the training they need on the latest tools and sales strategies. Sales enablement, often guided by new technology, faces resistance because reps see new tools as too complicated to use or disruptive to their existing processes.