Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. So it became a “fireside chat” with Megan Crone from Palo Alto Networks and Amy Holtzman from CHEQ. Here are my takeaways. The B2BMX event app.

Entertainment 89

Entertainment Presentation Contract Pitch 89

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Dig deeper: CTV is growing, but not like retail media networks In-app ads. Rokt technology. Growing ad network.

Drivers/motivators 90

Drivers/motivators Real Estate Retail Networking 90

Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. You can learn more about Wol on Niantic’s website and try it at meetwol.com.

Entertainment 131

Entertainment Education Launch Presentation 131

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

Launch 86

Launch Entertainment Networking Technology 86

Martech

FEBRUARY 22, 2023

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. Technology and B2B content already exist in the platform.

B2B 109

B2B Launch Campaign Entertainment 109

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years.

Transportation 81

Transportation Gambling Networking Technology 81

Martech

SEPTEMBER 7, 2022

There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. “How?” ” you might ask.

B2B 104

B2B Gaming Education Technology 104

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

UX 117

UX E-commerce Campaign Entertainment 117

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years.

Transportation 74

Transportation Gambling Networking Technology 74

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

UX 104

UX E-commerce Campaign Entertainment 104

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. Networking. All have been vital to reaching and influencing a B2B audience and now we can scale our efforts exponentially by strategically using immersive technology.

Entertainment 108

Entertainment B2B Education Campaign 108

Martech

AUGUST 10, 2023

He brings a fresh perspective to marketing from his days in technology and game development. So I ended up in technology — software development and programming. And I can have a crowd of people around me, all watching me, and amaze and entertain them for a brief time. Q: What kind of technology and software did you work on?

Gaming 89

Gaming Entertainment Government Clients 89

Heinz Marketing

MARCH 25, 2023

8 Failproof Tips to Start a Conversation with Anyone (and Make a Great Impression) BY Lydia Fenet Not that you will die if you don’t network, but if you don’t make networking a regular part of every day, your business surely will. Read on for 8 insightful tips.

Pitch 52

Pitch B2B Conversion Process 52

Heinz Marketing

MARCH 17, 2023

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 101

B2B Entertainment Transportation Pipeline 101

SalesBlog!

FEBRUARY 28, 2022

For those like me that had no idea what this technology was, wikipedia defines location-based service (LBS) as “information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile.” What’s the Potential?

Service 52

Service Objectives and Key Results Entertainment Gaming 52

Martech

OCTOBER 19, 2021

This has been a familiar challenge in the marketing technology space for several years now. There’s new channels, there’s new social networks. Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.”.

Entertainment 86

Entertainment Represent Networking Start-ups 86

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Read more here.

Strategic partnership 107

Strategic partnership Networking Entertainment User Experience 107

Martech

JUNE 7, 2023

But thanks to technology improvements, it’s become easier and faster. There are a few key reasons for this, including: 5G availability High-speed 5G mobile networks have become readily available in the United States and are quickly expanding to other countries. Every marketer must incorporate this channel into their strategy.

Construction 93

Construction Entertainment Start-ups Follow-up 93

Martech

OCTOBER 7, 2021

Digital out-of-home technology provider Vistar Media has announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. The inventory includes sites that are part of the network assembled by location-based audio OOH advertising and experience company Vibenomics. Why we care.

B2B 100

B2B E-commerce Customers B2C 100

Xant

JUNE 30, 2021

We are thrilled to have EXL join the XANT partner network. Using Playbooks, thousands of sales teams have been able to accelerate revenue using buyer behavior data and AI—including Groupon, Dell, Sage, Ping Identity, Caesars Entertainment, Pluralsight, Motorola, Fidelity, American Express, and Athena Health.

Strategic partnership 81

Strategic partnership Transportation Healthcare Entertainment 81

Veloxy

SEPTEMBER 14, 2021

From visionary thinking and inspiring keynotes all the way to future technologies and actually taking steps that will ripple across the globe, there’s a lot happening at Dreamforce. They get to learn about new technologies and tools. Leave some time for networking, chatting with friends, and having fun. Visionary Speakers.

CRM 162

CRM Entertainment Hospitality Follow-up 162

Sales Pop!

JANUARY 20, 2023

By providing virtual envelopes for various categories like groceries and entertainment, it allows you to organize your monthly expenses against an allocated budget amount – helping you stay on track financially. Once you are logged in, the app automatically shares your internet bandwidth with its network quietly in the background.

Finance 52

Finance Entertainment Networking Price 52

Hubspot

JUNE 10, 2020

This September, SaaStr will still happen virtually, with over 200 live, handcrafted sessions and featured speakers ranging from Founder and CEO of Zoom to Chief Technology Officer at Shopify. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. Venture Café.

Networking 97

Networking Pitch Education Entertainment 97

Search Engine Land

OCTOBER 4, 2022

As a result of technological innovation and shifts in user behavior, modern search marketing strategies must now consider a significantly broader set of platforms than ever before to effectively understand and market to target audiences and capture true search demand. Paid search ads can be bought via Microsoft Advertising’s partner network.

Objectives and Key Results 111

Objectives and Key Results Retail Engineering Launch 111

Hubspot

FEBRUARY 8, 2018

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Arts and Entertainment: 47%. What is the average email open rate for arts and entertainment companies? What is the average email open rate for information technology and services companies?

Real Estate 100

Real Estate Hospitality Non-Profits Government 100

Sales Hacker

OCTOBER 4, 2022

Sam Jacobs : Alexandra Schrecengost founded Virtual With Us in 2020, and Culture With Us in 2021, supporting corporations through cultural programming, DEI initiatives, and food and beverage entertainment to improve human connections. Michelle Wine Estates, and learned the back end of entertaining clients in a restaurant. You build it.

Clients 83

Clients Hospitality Entertainment GTM 83

Hubspot

MARCH 10, 2020

Are you writing technology demos for an audience that most likely grew up with technology? Millennials and technology statistics. Most millennials grew up with technology and know how to use it. Millennials are surrounded by technology and are quick to adapt to its advancements. Source: GlobalWebIndex ).

Entertainment 90

Entertainment Angle Technology Technology 90

Salesforce

SEPTEMBER 28, 2021

How do they marry new technologies with time-tested methodologies? Kimberly Evans Paige is the executive vice president and chief marketing officer for Black Entertainment Television (BET) , where she oversees marketing across all digital, streaming, and live events at the iconic television network. Stream it now.

Finance 52

Finance Entertainment Technology Technology 52

Martech

AUGUST 13, 2021

Businesses frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. Content doesn’t have to be the main draw, but it’s a consistent part of the journey. Chris Wood, Editor. HBO Max Orbit goes all-in on experiential .

E-commerce 120

E-commerce Retail Entertainment Engineering 120

Hubspot

OCTOBER 8, 2013

But as ridiculous as that example sounds, that''s how many people feel when you try to convince them to use modern marketing technologies. People are so used to the old marketing communication playbook that adopting new technologies seems burdensome. Expert Answers to Seven Questions on the Difficulties of Marketing Technology.

Technology 76

Technology Technology Entertainment Start-ups 76

Hubspot

OCTOBER 3, 2011

Last week on Marketing Update , Karen and Mike sat down and talked about new technology for marketers: Kindle Fire, Google+ for all, and Google Analytics. Recent reviews state that the Kindle Fire is an excellent choice for consumers looking for a tablet that can be used for entertainment purposes. Google+ Boosts User Base.

Technology 54

Technology Technology Entertainment Networking 54

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. By leveraging trendy technology and the authenticity of your product, you can create an effective campaign that helps your business grow. We wanted to take that customer experience even further.”.

Sports 105

Sports Non-Profits Campaign Launch 105

SBI

NOVEMBER 10, 2020

The companies that understand how their customers like to buy and align their sellers and their technology to enable a consistent process with measurable outcomes are the ones best positioned to grow revenue. Q: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO THE BUYING EXPERIENCE IN MEANINGFUL WAYS? ?.

Strategize 70

Strategize Strategic planning Entertainment Technology 70

Sales Pop!

MARCH 5, 2022

In today’s transparent networked society, it’s difficult to be a dishonest salesperson. In a large part, I blame the entertainment industry which has portrayed salespeople as downright greedy, only in it for the money. One bad sale and the word will spread very quickly. Not Just the Money. Why is this? Salesperson Traits.

Represent 91

Represent Drivers/motivators Entertainment Government 91

Hubspot

JUNE 14, 2018

But the real story of Bitcoin and other forms of digital money isn’t their investment potential -- it’s the technology behind them. Even some experts who are skeptical of Bitcoin itself believe that blockchain technology is here to stay. Blockchain could be a solution to this. It works like this: 1.

Entertainment 78

Entertainment Networking Finance Technology 78

Hubspot

MARCH 29, 2018

Network at In-Person Events. Network at In-Person Events. Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business. The niche topics of networking events ensures you’re meeting high-qualified leads.

Hospitality 101

Hospitality Promote Networking Entertainment 101

Salesforce

MARCH 14, 2022

It was a preview of the challenges the company would soon face across its portfolio of hospitality and entertainment businesses. That’s where technology becomes a key part of the solution. I felt safe, but I also got the purpose out of this meeting, which is to meet my customers, network, and do the business of the day,” Nayyar said.

Hospitality 98

Hospitality Trust Entertainment Finance 98