Sales Gravy

NOVEMBER 14, 2024

By blending education, entertainment, and a bit of gamification, DrinkCurious provides a creative, impactful solution to the challenges of modern sales outreach. By helping people understand the product, DrinkCurious creates a shared experience that builds rapport and leaves a lasting impression.

Entertainment 97

Entertainment Education Clients Relationship building 97

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Sports 118

Sports Gambling Entertainment Hospitality 118

Iannarino

JANUARY 26, 2023

Blue ocean strategy occurs when a company creates a product or service that has no real sales competition. One of the more popular examples is Cirque du Soleil, which offers a one-of-a-kind entertainment experience.

Entertainment 53

Entertainment Service Product Sales 53

Martech

JUNE 11, 2025

Entertainment (5%). There is also a wide variance in age-related behaviors, such as shopping on Valentine’s Day, which is nearly double for younger shoppers (ages 18-34), and these shoppers’ tendency to buy more around major entertainment events. Sales or discounts (23%). Celebrations (20%). Gathering together (17%).

Entertainment 106

Entertainment Retail Drivers/motivators Campaign 106

Search Engine Land

AUGUST 13, 2024

AI Overviews no longer appear for the travel and entertainment queries BrightEdge is tracking using its Generative Parser. In July, AI Overviews were less likely to appear for: General product searches (e.g., “shoes,” “furniture”). Specific product features (e.g., AI Overviews also no occupy 12.5%

Real Estate 106

Real Estate Healthcare Electricity Entertainment 106

Veloxy

MAY 25, 2021

To help maximize your team’s productivity and save some money, it’s vital that you mix it up a bit with rewards beyond fatter paychecks. A recent study done by Stanford University shows that employees are actually about 15% more productive when they work from home compared to the office. 6: Entertainment and Activities.

Drivers/motivators 299

Drivers/motivators Extrinsic Intrinsic Non-Profits 299

Martech

OCTOBER 18, 2024

For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. I asked for feedback on the FABs my custom “marketing strategist” GPT and I had created for a campaign marketing a mail-order barbeque sampler that serves eight for holiday entertaining. Some of her feedback was not helpful.

Entertainment 135

Entertainment A/B testing Campaign Start-ups 135

Salesforce

AUGUST 29, 2024

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. This doesn’t always have to be about your products.

B2B 109

B2B Legal Entertainment Follow-up 109

Sales Pop!

DECEMBER 17, 2024

Progressive improvements in user-friendly digital platforms have shifted media consumption habits; people simultaneously create and receive real-time news, diverse personalized entertainment, and interactive content on a cheaper and larger scale digitally, which traditional media could not offer.

Negotiate 130

Negotiate Entertainment B2C Niche 130

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Services you provide.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

DECEMBER 18, 2024

Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising.

Entertainment 107

Entertainment Manufacturing B2B Education 107

Sales Pop!

OCTOBER 10, 2022

Facebook marketing involves promoting your brand, conducting market research, and selling your product/service on Facebook. Video ads (a creative way to present your product/service and persuade your potential customers that they need it). Make sure you use Facebook to interact, entertain, and listen to your audience’s feedback.

Entertainment 246

Entertainment Campaign Service Trust 246

Martech

JANUARY 3, 2025

Consolidation of top shows and differentiation through FAST As legacy giants in the industry divest from traditional cable networks, well see a consolidation in how consumers access premium CTV content, said Aaron Grote, VP of digital products for digital marketing agency Stirista.

Sports 118

Sports Appointment Entertainment Gaming 118

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

Product 121

Product Retail Entertainment User Experience 121

Iannarino

MARCH 2, 2023

The good news is, by helping your buyer with problems related to making a purchase decision and implementing change, you increase your chances of solving the other problems that cause a prospective client to buy your product or service. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 286

B2B Contact Clients Entertainment 286

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Almost 40% of the brands new to the space fell into three categories: Consumer products. Food products. Which new brands?

Sports 72

Sports Entertainment Retail Follow-up 72

Search Engine Land

AUGUST 8, 2024

Explains value: These ads tout the product/solution in some way and drive directly to a declared intent page on your website. Here are a few ways AI can speed up creative production: Brainstorming preliminary ideas. With views and engagement climbing, consumers rely on video for information, not just entertainment.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Sales Pop!

JULY 26, 2021

It’s the key to making certain your project or products can resonate with your consumers to the extent that they’re enthusiastic to engage with you. They are an easily consumable source of information and entertainment. Not to mention that it is also possible today to achieve high production values on a tight budget.

Promote 242

Promote Entertainment Campaign Sales 242

Sales Pop!

AUGUST 22, 2022

Not only is it an entertaining means to engage your audience, but it can also be used to drive sales and conversions. When potential buyers see that others are happy and satisfied with your products or services, they are far more likely to get interested in your brand. Highlight Your Products or Services.

Entertainment 244

Entertainment Sales Trust Education 244

Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. Tawakol added: By embedding products directly into existing content, brands can maintain visibility even as traditional ad formats become less effective.

Negotiate 128

Negotiate Advertising/ Marketing Cross-sell Technology 128

ConversionXL

AUGUST 18, 2021

A product demo is a critical tool in the sales process. What makes a compelling product demo? A good product demonstration should do three things: 1. Introduce your product. If you can demonstrate how your product makes a user’s life easier, everything else will fall into place. Done right, it’s a deal maker.

Product 122

Product Prospecting Up-sell Start-ups 122

Martech

JANUARY 3, 2025

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. However, leading user conferences often invest a third of the budget or more in production. However, leading user conferences often invest a third of the budget or more in production.

Entertainment 121

Entertainment Negotiate Contract Strategize 121

Salesforce

JUNE 19, 2025

By processing campaign details and identifying relevant products, it reduces the time it takes to create proposals from days or weeks to just minutes, boosting productivity and enhancing sales velocity. Nearly all companies expect to increase their investment in AI over the next two years.

Entertainment 52

Entertainment Pitch Campaign CRM 52

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Video content : Producing videos to educate, entertain or inform your audience.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ClickFunnels

JANUARY 30, 2022

One of the most common ways to do this is to talk about their products. In today’s business world, it’s not enough anymore to just talk about your product. A quality product is, of course, still important. It includes many of the elements used in regular storytelling to inform, entertain, and inspire. What’s your story?

Entertainment 246

Entertainment Promote Price Product 246

Salesforce

FEBRUARY 14, 2025

AI can now analyze vast amounts of data and anticipate needs, suggest relevant products, content, or support. Create AI-powered content and creative personalization AI can now help create personalized landing pages, product descriptions, and even ad creatives that adapt based on user behavior, preferences, or location.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Salesforce

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

Product 98

Product Launch Entertainment Customer Relationship Management 98

Search Engine Land

SEPTEMBER 19, 2024

Think of high-conversion keywords and dynamic product ads that directly showcase your offerings and promotions in the search results. Focus on high-intent keywords and use clear, action-oriented messaging highlighting product benefits and competitive pricing. You’re not just selling a product; you’re solving a problem.

Campaign 78

Campaign Education Lead generation Trust 78

Partners in Excellence

MAY 29, 2025

Think capital equipment and similar types of products. The majority of revenue is based on the upfront purchase of a product. It’s a strong product, that keeps getting better, attracting us to buy the new models. There is a category of Durable revenues that have existed ever since people started building products.

Real Estate 81

Real Estate Healthcare GTM Construction 81

SaaStr

DECEMBER 20, 2021

With some companies shifting to remote permanently while others make the push back to the office, it’s impossible to ignore the impact lockdown and remote work have made on the way we work, the products we use, and the expectations we set. Working solo increases a customer’s expectation of your product. . – Tamar Yehoshua.

Product 98

Product Entertainment Relationship building Conversion 98

Veloxy

DECEMBER 7, 2022

Right now, you may be wondering why Veloxy is such a popular product and why it makes the perfect partner for your business. So, now that you know Veloxy is a highly-rated product, you may be wondering what is AI sales assistant software and how does it work. Don't forget to read The Sales Manager's Guide to Sales AI.

Sales 246

Sales Entertainment Pipeline Follow-up 246

Search Engine Land

FEBRUARY 21, 2024

Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Showcasing products on streaming shows is a chance for brands to expand their reach and engage with a highly-engaged audience. Why video matters. Why we care. Grand finale.

Launch 123

Launch Entertainment Conversion Product 123

Martech

APRIL 24, 2025

The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. People, smart people not just me, have their doubts.

Launch 106

Launch Angle Entertainment Sports 106

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Entertainment 125

Entertainment Gaming Education Technology 125

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. Using email for profitability and entertainment. Cherry Bombe has two main goals when they send out emails — to be profitable and to entertain their members.

Customers 118

Customers Entertainment Launch Drivers/motivators 118

Search Engine Land

AUGUST 12, 2024

For brands like Dollar Shave Club, advertising creates consumers who return and interact with them because of a greater value than the product itself. Their marketing strategy includes an entertainment factor. When marketers consider growth in the traditional way, they focus on singular metrics.

Objectives and Key Results 85

Objectives and Key Results Campaign Growth Entertainment 85

Martech

APRIL 2, 2025

Customers can click through groups of images displaying new products, features, FAQs or step-by-step guides. Make shopping easier Dior’s gift selector: Guides users through a quiz to recommend products based on their responses, simplifying the decision-making process.

Gaming 94

Gaming Objectives and Key Results Strategize Education 94