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Expecting Our People To Think For Themselves

Partners in Excellence

” I’ve been obsessing with the trend I see with too many sales executives and too many sales organizations to dumb down the sales person and to let–no, expecting– the sales person stop thinking for themselves. These are about the only things that customers value in their interaction with sales people.

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Google advertisers are confused between support and sales – we asked for clarification

Search Engine Land

He said: “I can understand that there are hard targets, and with recent layoffs , people might be unsettled and fearing for their jobs. He said: “I can understand that there are hard targets, and with recent layoffs , people might be unsettled and fearing for their jobs.

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How Danny Sullivan shares SEO issues with Google’s Search team

Search Engine Land

In a recent post on various social platforms, Sullivan wrote : “Someone asked me this week for examples of how I bring the feedback people have outside Google back into Google. ” Someone asked me this week for examples of how I bring the feedback people have outside Google back into Google. What Sullivan shared. ” No!

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How to set and manage PPC expectations for teams and stakeholders

Search Engine Land

It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the beginning of a client engagement or project is crucial for success.

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How to boost marketing engagement with behavioral science triggers

Martech

Behavioral science is the study of how people behave. One particularly interesting thing behavioral scientists have found is that quite often, people don’t make those well-thought-out, well-considered decisions we think they do. This response is ingrained in humans because it helped our early ancestors survive.

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The future of SEO in an AI-powered world

Search Engine Land

Now, think about this. Think of a five-letter word that means ‘tired’ ” Oh, and your butler refuses to take any money from you. They knew that the vast majority of people who search for something don’t want to wade through listing after listing. What’s the best sushi restaurant near here? Is SEO dead?

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3 steps to an authentic brand: Identity, intention and implementation

Martech

Moreover, the people who work for these brands have a stake in their outcomes, believe they are there for the right reasons and can sleep at night. Moreover, the people who work for these brands have a stake in their outcomes, believe they are there for the right reasons and can sleep at night. This isn’t about oversharing.