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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

As Software-as-a-Service (SaaS) businesses grow or expand, there’s an inevitable move toward offering an all-in-one solution. Companies That Get it Right How Procter & Gamble stopped confusing itself and its customers. Instead, future updates and new features would only be available through its Creative Cloud subscription service.

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Stop Selling and Start Telling: The Power of Prescription

Cerebral Selling

The truth is, customers in the market for a product or service aren’t always clear about the problem they’re looking to solve and the variety of ways potential solutions can solve it. I guarantee you they’d have looked at you strangely and said “No, thank you.”.

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What is Real Entrepreneurship?

Sales Pop!

It’s almost like gambling entrepreneurship. “If They wouldn’t gamble. There would be many more healthy organizations and services if we were a little more patient. You’ll find the rental has experienced far more abuse. If the idea doesn’t work out, it’s not my money. I’m only 27, I’m not losing anything. They would care for it.

Gambling 130
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Microsoft Ads announces major policy updates that start July 1

Search Engine Land

Microsoft has confirmed additional policy updates which will have a significant impact on marketers working in sectors such as health and gambling: The new policy updates are as follows: Vitamin and supplement ads are given the green light – The Microsoft Audience Network will now permit vitamin and supplement ads. What are the new rules?

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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Financial Services. Professional Services. Not only does it conflict with their company’s message, but it also likely makes it harder to reach and engage with high-value consumers.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

1 Assume they’re self-service. If you offer a product or service that appeals to a wide audience, it is critical to analyze down your marketing target audience to a recognized group so that you can utilize message and marketing techniques that are tailored specifically to them. But you also want to keep them engaged.