Martech

AUGUST 8, 2024

Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements. This is where the Pareto principle can become a powerful strategic tool for you and your team. Are you getting the most from your stack?

Objectives and Key Results 123

Objectives and Key Results Strategize Technology Technology 123

Martech

APRIL 9, 2025

Those who can strategically use AI will gain a clear advantage. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. Processing. Contact enrichment.

GTM 129

GTM Strategic planning Strategize B2B 129

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

Strategic partnership 111

Strategic partnership Strategize Finance B2B 111

Salesforce

JULY 18, 2024

Three reasons Einstein 1 is a game-changer for your SMB: 1. The Latest SMB AI Resources Get the SMB Trends Report For the Latest Data Keep Reading: Maximize Your CRM Productivity E-Book Download The Free Guide to AI for Small Businesses How Small Business Leaders Are Strategizing with AI, Data, and CRM 2. The results? Back to top.)

Gaming 52

Gaming E-commerce CRM Customer Relationship Management 52

Martech

APRIL 30, 2025

We need to get wet and get in the game. Dig deeper: How B2B marketing is becoming a strategic growth driver How does marketing become a stronger partner in martech? Realizing this golden age requires strategic planning, collaboration and adaptability from marketing and martech.

B2B 112

B2B GTM Strategize Commission 112

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement.

Cross-sell 111

Cross-sell Drivers/motivators Strategize Promote 111

Sales Pop!

APRIL 24, 2023

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. But you won’t automatically generate traffic just because you create a gaming website. You created a game no one wants to play Many people like to believe that they’ll make the next Wordle.

Gaming 130

Gaming User Experience UX Entertainment 130

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Want to stay ahead of the game? If your PPC program has already integrated this, you’re ahead of the game! Increased efficiency and effectiveness? This evolution is exciting!

Account management 132

Account management Gaming A/B testing Campaign 132

Sales Gravy

JANUARY 16, 2025

Just as athletes study game footage, sales leaders should encourage their teams to evaluate performance trends, pinpoint mistakes, and strategize better approaches moving forward. . - Reflection Drives Growth: Reviewing past results and analyzing setbacks is essential for improvement.

Teamwork 98

Teamwork Sports Drivers/motivators Technique 98

Veloxy

OCTOBER 22, 2024

At Veloxy, we believe AI is the game-changer every sales leader needs. Data-Driven Precision to the Sales Process AI completely changes the game. AI algorithms predict: Which leads are the hottest What they’re looking for The best way to approach them No more guessing games or following cold trails.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Veloxy

JANUARY 7, 2025

Overcoming Objections: A game plan for addressing concerns. These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers. Engagement: Relationship building and trust establishment. Qualification: Evaluating a leads needs and fit.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. The unique aspect of Super Bowl advertising is that it’s not just about the game; it is an event in itself. Q: Has the Super Bowl always been this important to marketers? Give it a try.

Entertainment 115

Entertainment Price Gaming Campaign 115

Martech

NOVEMBER 27, 2024

Guess who else is playing this same game? Is it worth the expense and time of learning a new tool, or do we play the waiting game to see if our current platforms integrate the functionality? We didn’t renew because it’s now built into our Google Workspace platform, Gemini. See what Google did there? see below).

B2C 125

B2C Launch Gaming B2B 125

SaaStr

JANUARY 7, 2025

Prepare your presentations with this in mind, balancing metrics with high-level strategic insights. Never play the blame game As a revenue leader, its crucial we take accountability for sales performance. Regardless of the boards composition, they value honesty, optimism, and no surprises.

Strategize 111

Strategize Networking Trust Presentation 111

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited.

Sports 118

Sports Gambling Entertainment Hospitality 118

Salesforce

MAY 20, 2024

The team can connect with fans in new and innovative ways, from targeted email and digital marketing and great customer service, to get them ready for game day — all powered by Salesforce Einstein 1. The Fever strategically direct their digital ads to specific fan segments, honing in on criteria such as location, age, gender, and interests.

Gaming 104

Gaming Sports Teamwork CRM 104

Search Engine Land

JULY 16, 2024

So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information. Using AI for enhanced workflow and efficiency AI can streamline many repetitive tasks, freeing up time for creators to focus on more strategic and creative activities.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Closing Bigger

FEBRUARY 10, 2025

They look beyond the immediate quarter and set a strategic course for the future. But AI-driven tools like Gong, Fathom, and Maximizer go a step furtherthey provide insights that empower leaders to make informed strategic decisions. This is why leveraging sales technology effectively becomes a game-changer. Whats the solution?

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Martech

JULY 19, 2024

Embrace the long-term game. Speak your mind strategically; don’t shy away from challenging the status quo. Just like his unwavering dedication yielded a remarkable bond, building a B2B business requires digging deep and planting the right seeds. Don’t be afraid to get your hands dirty and maybe step in some dog poop.

Trust 116

Trust B2B Technique Represent 116

Martech

AUGUST 14, 2024

This can be a game-changer for your organization. Annual Strategic Alignment : At the start of each fiscal year: a) Align your martech capabilities with business, marketing, customer experience, and technology goals; b) Forecast technology needs based on growth projections; and c) Plan major upgrades, migrations or eliminations 7.

Negotiate 116

Negotiate Objectives and Key Results Technology Technology 116

Heinz Marketing

OCTOBER 17, 2023

Skill Enhancement : Coaches can help you develop essential leadership and strategic skills. The decision to hire a business coach could be a game-changer in your career, helping you stay competitive and achieve your goals. They can provide constructive feedback, identify areas for improvement, and support your professional growth.

Gaming 121

Gaming B2B Construction Networking 121

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year?

Government 113

Government Technology Technology B2C 113

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Objectives and Key Results 126

Objectives and Key Results Technology Technology High impact 126

Martech

SEPTEMBER 6, 2024

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. AI-powered strategy and ideation We’ve talked a lot about using AI for content creation, but the real game-changer might be how it helps us develop strategies and generate ideas.

Negotiate 130

Negotiate Campaign Strategic planning Start-ups 130

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Strategic Bundling: Bundles and packages are created to increase average revenue per user (ARPU) by offering complementary features or services.

Price 111

Price E-commerce Cross-sell Profit margin 111

Sales Pop!

MAY 12, 2023

For landing a new large client can be a game-changing, transformative development for selling organizations. We had strategically left time to restructure our solution and so we proceeded to switch out the problematic offshore component by substituting local services. But the payoffs of winning major account deals are huge.

Strategize 241

Strategize Legal Contact Technique 241

Iannarino

JULY 8, 2021

The person who can identify the root cause, explain the implications, and address the factors their client needs is playing a different game than their average competitor. Selling is a game of positions, and you don’t get any points for being unwilling or unable to play that game.

Clients 244

Clients Gaming Presentation Contact 244

Search Engine Land

AUGUST 5, 2024

Just as a restaurateur’s vision and management support a chef’s brilliance, human marketers play a vital role in ensuring that AI has the best data (ingredients) and strategic direction (menu). Visionary leadership In a restaurant, the restaurateur is responsible for the overarching vision and strategic direction.

Campaign 86

Campaign Strategize Account management Meeting 86

SaaStr

AUGUST 8, 2023

Instead, due to a decade-long exodus from Wall Street, the strategic CFO has burst onto the tech scene. I think what we’re seeing in all of our portfolio companies and tech at large is that finance is increasingly seen as strategic, and they now have a seat at the table when it comes to making major decisions at the company.”

Finance 95

Finance Strategize A/B testing Growth 95

Partners in Excellence

DECEMBER 2, 2024

Most have strong commitments to work/life balance, recognizing they won’t be at the top of their game, unless they are also taking care of themselves and their families. Visionary and strategic orientation: Strongly aligned with the organization purpose, values, and goal. Instead, they continually find ways to get the work done.

High impact 127

High impact Quota Drivers/motivators Growth 127

Veloxy

NOVEMBER 6, 2023

By reducing the number of tools and features to navigate, sales reps face fewer daily decisions, preserving their mental energy for more critical choices and strategic thinking. As the digital landscape evolves, sales teams are inundated with a plethora of tools, each promising to be the game-changer.

Sales 289

Sales Strategize Gaming Up-sell 289

Martech

FEBRUARY 8, 2024

It’s a strategic shift that complements your marketing efforts. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech. As a result of these efforts, we reached a 7% conversion rate from blog posts, which is only growing. Dig deeper: The power of curated content in B2B marketing Get MarTech!

B2B 123

B2B Gaming Niche Appointment 123

Heinz Marketing

JULY 31, 2023

Let’s explore some practical tips and solutions to keep your head in the game while still enjoying the best of summer. Use the summer months to research, plan, and strategize for these events. By doing so, you’ll be ahead of the game and won’t have to scramble at the last minute. But fear not!

Gaming 98

Gaming B2B Drivers/motivators Technology 98

Martech

APRIL 29, 2025

And trying to game the system? You just need to get strategic about it. Chad White said it best in his 2024 piece for the Only Influencers blog , “Don’t fight the power.” ” Tabs aren’t the enemy. They’re sorting tools. That just irritates the very people you’re trying to reach.

Promote 103

Promote Education Start-ups Follow-up 103

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.” Let’s build relationships and earn that data.

Non-Profits 130

Non-Profits Drivers/motivators Strategize Launch 130

Sales Pop!

JUNE 28, 2021

The devil’s in the details. People are generally impressed with someone who can remember details, particularly about them and the issues they face and to capture their attention and have them lean in your direction requires that you are concerned with more than their ‘big picture’.

B2B 232

B2B Sell Strategize Clients 232