Search Engine Land

APRIL 16, 2024

Customer research. By the time you’re finished reading this, my hope is that you’ll feel like (despite all the winds swirling around) you have more control over your SEO success in the coming months. The latter helps SEOs surface things like: New keywords. Survey tools, like SurveyMonkey, Typeform or Google Forms.

CTR 105

CTR Growth Campaign Service 105

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. You need to know who is your ideal customer persona.

Product 89

Product Launch CRM Start-ups 89

Martech

APRIL 17, 2024

Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. The answer is, sadly, not much.

Technology 122

Technology Technology Niche Campaign 122

Salesforce

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy.

Trust 122

Trust Represent Start-ups Technology 122

Search Engine Land

APRIL 24, 2024

Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services.

Legal 91

Legal Contract Gambling Lead generation 91

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. There’s so much each channel can offer the other. Your audience isn’t naive to those connections.

Objectives and Key Results 114

Objectives and Key Results Cold Call Cross-sell Engineering 114

Salesforce

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Your agents work hard all year! Get the report What is Customer Service Week?

Service 136

Service Customers Gaming Drivers/motivators 136

Salesforce

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. It’s a far cry from where we’ve been.

SQL 110

SQL Retail Service Represent 110

Partners in Excellence

MARCH 27, 2024

Just got off a call with one of the best salespeople I’ve ever worked with. We were prepping for a very difficult customer meeting this afternoon. We also discussed the changing expectations his company had in the relationship with this customer. Without a doubt it was likely to be a very difficult conversation.

Conversion 96

Conversion Gaming Meeting Trust 96

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Instead of propping you on a warm pillow of comfort, your support folks could be blowing smoke up your — well, you get the picture.

Government 87

Government Technology Technology Trust 87

Martech

APRIL 1, 2024

Prompt: What do you think about retargeting? By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. Please provide a strategy for using retargeting to acquire new customers. Understood?

Campaign 84

Campaign Customers Technique Strategize 84

Search Engine Land

APRIL 8, 2024

Or are there other important factors to consider? No, price is not part of how customers would view the quality of your service. Did you know that popular methods for measuring service quality, like SERVQUAL , don’t factor in the price? This also applies if you work in-house.

Service 98

Service Trust Clients Price 98

Partners in Excellence

APRIL 22, 2024

But what does this really mean, particularly when we have so much competing for our attention, and when we invest so much in getting the attention of others? losing sight of our purpose or what our actions mean–to ourselves and others. Are you paying attention? Everyone feels they are a greater part of the whole.

Drivers/motivators 96

Drivers/motivators Closing Customers Sales 96

SaaStr

MARCH 27, 2024

So we’ve probably covered HubSpot more than any other SaaS and Cloud leader on this 5 Interesting Learnings series, but there’s a good reason for it: First, HubSpot is a lot like most of us. New customers are still growing 23% a year, even at 200,000+ Customers and $2.4 NRR Likely Down to Around 100%.

Non-Profits 93

Non-Profits Drivers/motivators Growth Price 93

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. The goal is what you are aiming at. Grab a copy of this first.

Process 115

Process Objectives and Key Results Angle Follow-up 115

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. You might be sitting there thinking: ”well, yeah.

Niche 135

Niche Intrinsic Campaign B2B 135

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. Which roles within your organization work on the tasks identified and who needs access to the AI tools? Integrations.

Strategize 130

Strategize Education Price Service 130

Partners in Excellence

FEBRUARY 7, 2024

I’ve been asking, “How much time are you spending in the field working with your people?” So far, it looks like the average is somewhere around 15-20%. I ask, “How are you spending your time? I ask, “How are you spending your time?” It’s SKO time of the year.

Meeting 107

Meeting Presentation Contact Customers 107

Search Engine Land

MARCH 22, 2024

Leveraging forums like Reddit. It looks like Google has taken note and is working to decide how to reward that in the age of over-produced, AI-heavy content. Dig deeper: Google to replace perspectives filter with forums filter Position your brand as the expert People prefer to do business with brands they know, like and trust.

Real Estate 109

Real Estate Trust Healthcare Click Through Rate 109

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. If you do business outside the U.S., Microsoft).

Strategize 104

Strategize B2B Legal Launch 104

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customers 113

Customers A/B testing Strategize User Experience 113

Search Engine Land

MARCH 29, 2024

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented.

X-functional 94

X-functional Objectives and Key Results Meeting Engineering 94

Search Engine Land

JANUARY 10, 2024

Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.

Strategize 136

Strategize Launch Start-ups Engineering 136

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Here are 10 things that will let you be proactive if this happens. Know what you need and why. Customer support and service. Product roadmap.

Contract 71

Contract Legal Price Technology 71

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How do you go long in SaaS?

Healthcare 90

Healthcare Trust Drivers/motivators Start-ups 90

SaaStr

APRIL 16, 2024

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore? You can blame it on macro issues if you want, but if growth has radically decelerated, it’s likely because you are less competitive than you were before. You probably have fallen out of product-market fit, partially or entirely.

Referrals 97

Referrals Growth Promote B2B 97

Martech

APRIL 23, 2024

apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. True Classic customers can order from 192 countries — the company is a truly global brand.

Click Through Rate 93

Click Through Rate Territory Retail Service 93

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Afterward, you can leverage them in your campaigns.

CRM 103

CRM Process Campaign B2B 103

Search Engine Land

SEPTEMBER 11, 2023

You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? SEO takes time to work. Results will vary depending on your strategy, but data suggests that you must wait to see an impact. You need to make them aware of it and get them excited.

Niche 142

Niche Engineering Promote Territory 142

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 118

X-functional Customer Relationship Management CRM Relationship Management 118

Search Engine Land

APRIL 19, 2024

Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The tool was particularly helpful if you have a large site with thousands of pages to analyze. Cons : Paid tool, manual data export.

Appointment 95

Appointment Start-ups Process Customers 95

Martech

APRIL 4, 2024

But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2.

Strategize 87

Strategize Growth Campaign Legal 87

SaaStr

APRIL 18, 2024

Yes, you and I just want to buy in one click, on a website. The last thing you want to do is go into an auto showroom and having to deal with all that. The drama, the negotiation, the attempt to get you to buy an $800 CD Player and some rust protection you don’t need or want. Just think about buying a car. This is a gift.

Negotiate 88

Negotiate Sales Contact Process 88

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

Product 103

Product Objectives and Key Results Strategize Technology 103

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world.

B2B 121

B2B Drivers/motivators Campaign B2C 121

Martech

OCTOBER 13, 2023

Are you getting the results you want? Are you safe using AI-generated content ? Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest? We can use AI-driven chatbots to streamline customer service and online sales. It depends. Distrust but verify.

Campaign 134

Campaign Drivers/motivators Clients Technology 134

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. A Serviceblazer is a team builder, problem solver, and customer advocate. Get the free report What is a Serviceblazer?

Networking 135

Networking Negotiate Service Contact 135