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Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

A strong customer value proposition sets you apart by clearly communicating to your target customer why your product or service is the best solution for them — and how it can alleviate their pain points to help them meet their goals. Safety and transparency: Pricing, safety, and accountability of traditional transportation methods can vary.

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How to Make an Ad: A 10-Step Guide

Hubspot

Be sure to come to any budget meeting prepared to answer whatever questions could be thrown at you and to defend the specifics. Launch Your Ad. The stage is set, and you can finally launch your ad for the world to see. Needless to say, the process of launching an ad on Google is different than on Bing.

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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. You log into an “event” online, where you can meet and interact with people through messaging platforms. Transportation and parking for attendees and speakers (dependent on venue). Digital Sales Engine , hosted by Sales For Life.

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

Deloitte found: Humanity is rated of higher importance for service industries like hotels and casinos Transparency is rated most important for transportation and logistics companies Capability is critical for travel brands like rental cars, cruises, and rideshare Reliability is top of the list for the automotive industry.

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We Need to Talk About Uber.

Hubspot

There's been a bit of a rollercoaster of events since Transport for London revoked its license to operate in that U.K. Uber's new CEO Dara Khosrowshahi has spent much of his recent time in London to meet with Mike Brown, commissioner of Transport for London.

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Why we care about AR and VR: A guide for marketers

Martech

AR apps like Fologram improve real-time collaboration between on-site project managers and construction experts by enabling virtual meetings. Apple’s ARKit was introduced back in June 2017, along with the launch of iOS 11. Wikitude allows 3D location, image recognition, and tracking. Apple ARKit.

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