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Financial services are missing the mark with customers — Here’s why

Salesforce

Financial services customers have a message for their providers: They like doing business online — and they aren’t going back to pre-pandemic habits. That’s the good news from a deep dive Salesforce took into financial services trends and the state of banking, insurance, and wealth management. insurer Ascot Group launched Array, a U.S.

Service 98
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Google Merchant Center adds customer support feature

Search Engine Land

Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Giving them the ability to quickly and easily search for these details within Merchant Center can improve the user experience and help build trust.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. billion in the U.S., as reported by Adobe Analytics data.

Retail 125
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Integrating SEO into the multichannel customer journey

Search Engine Land

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customers 113
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The Complete Guide to Channel Sales

Salesforce

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. For instance, a brand might sell through its own retail store or its own website. Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services.

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This day in search marketing history: January 26

Search Engine Land

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently.

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BigTinCan for Retail to Empower Retail Sales Teams to Reshape the Shopping Experience

SBI

BigTinCan for Retail to Empower Retail Sales Teams to Reshape the Shopping Experience. Paige Denim and Titlelist embrace the increasingly digital consumer landscape, Bigtincan created Bigtincan Retail with a comprehensive set of product capabilities, integrations and bundled services.

Retail 27