Search Engine Land

SEPTEMBER 26, 2024

The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams. To effectively navigate these hurdles, companies must adopt process changes that promote consistency, reduce friction and enhance performance across all markets.

Territory 86

Territory Technique Promote Presentation 86

Search Engine Land

SEPTEMBER 5, 2024

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. Get the newsletter search marketers rely on. yet all of its advertising focused on its “old” territory.

Territory 92

Territory Construction Agriculture Campaign 92

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? Without strong marketing, reaching new customers can be tough. Lets jump in.

CRM 59

CRM Legal Promote Up-sell 59

SaaStr

MARCH 6, 2025

“We use a combination of scale tools like surveys alongside bringing detractors and promoters to customer advisory boards,” shares Nangia. ” Taylor agrees: “The customer feedback loop is critical, but you must avoid the trap of thinking that just one more feature will help win more market share.

Product 81

Product Finance Trust User Experience 81

Search Engine Land

JULY 24, 2024

This helps Wix continue to increase its search market share not just this year but for the foreseeable future. I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” These campaigns have traditionally been launched on social media and then promoted on paid.

Gaming 97

Gaming Campaign Referrals Growth 97

ConversionXL

OCTOBER 7, 2021

Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. The rapid skimming strategy involves launching your product at a high price with high promotional costs. Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR.

Product 142

Product Minimum Viable Product Price Launch 142

Salesforce

MAY 7, 2025

It could be a sign that your company is facing intense competition, which forces you to lower prices or increase discounts to maintain market share. Increasing sales volume means selling more products or services, which can be done by expanding into new markets, offering discounts or promotions, and i mproving customer service.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

SaaStr

DECEMBER 29, 2022

Promote your best, get extra grants to the best. Promote your top few ICs, and if you can, promote a Director to VP. And whether you promote them or not, get extra stock grants to your Top 10% hires. At least take market share. You need the team sharp to retain your customers in 2023. More here. #8.

E-commerce 116

E-commerce Healthcare Promote Launch 116

Search Engine Land

SEPTEMBER 19, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Search ads refer to the text and shopping promotions you see displayed at the top of Google’s search results page when users perform queries.

Price 142

Price Meeting Quota Engineering 142

SaaStr

OCTOBER 6, 2024

100% Market Share is Possible in Vertical SaaS. In vertical SaaS, if you really provide the leading, complete solution and ERP for that industry — aim for 100% market share. And sometimes, that CRO is just a promotion for that successful VP of Sales. Aim For It. Build the dominant solution. #5.

Up-sell 108

Up-sell Market share Promote Campaign 108

Veloxy

JANUARY 23, 2024

The Role of Field Marketing Field marketing distinguishes itself from other strategies through its dedication to crafting unforgettable experiences for customers, often referred to as experiential marketing. These individuals help promote the brand through their personal networks and social media platforms.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

MAY 29, 2025

Gale’s research also showed that relative perceived value directly predicts market share movement. Traditional metrics like Net Promoter Score (NPS), customer satisfaction (CSAT) and onboarding completion are lagging indicators. That perception drives loyalty, advocacy and retention. If not, they leave.

Price 85

Price B2C Manufacturing Negotiate 85

ConversionXL

FEBRUARY 6, 2019

The introductory stage is rarely profitable : profits are negative or low because of the low sales and high distribution and promotion expenses [.] Promotion spending is relatively high to inform consumers of the new product and get them to try it. What marketing needs to accomplish during the Growth stage. Research needs.

Product 124

Product Price Campaign Growth 124

ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. NPS & CSAT. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

JULY 29, 2021

Partner ecosystems are having incredible growth as brands seek to compete for differentiation and market share,” added Jason Lemkin, SaaStr’s CEO & Founder. Where useful in conjunction with vaccine certifications, rapid COVID testing will also be used to promote a safe gathering. . Anyone with a temperature above 100.4

Promote 109

Promote Government Contract B2B 109

Salesforce

DECEMBER 23, 2024

For example, B2C brands might promote their products on social media platforms. Or a social media influencer may sell their social impact to a business to promote products or services. Tips for B2C success B2C success depends on capturing consumer interest, driving sales conversion, and keeping customers coming back.

B2C 98

B2C Government Manufacturing Retail 98

Search Engine Land

OCTOBER 27, 2023

Focus on acquiring high-quality backlinks from reputable websites in your industry through guest blogging, influencer outreach, content promotion, and creating link-worthy content. Leverage social media: Utilize social media platforms to promote your content and engage with your target audience.

Engineering 118

Engineering Promote Drivers/motivators User Experience 118

ConversionXL

JUNE 16, 2022

Marketing playbooks work the same. Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 127

Finance Trust Market share Strategize 127

Martech

SEPTEMBER 19, 2022

Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Also, it’ll be interesting to see how the platform differentiates from Amazon, what its market share is and how many advertisers use one or both platforms.

Service 98

Service Retail Launch Campaign 98

Hubspot

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. name a few. It has an average of 3.1

Territory 101

Territory Promote CRM Campaign 101

Search Engine Land

MAY 19, 2023

Instacart remains a viable alternative for brands to promote products directly to consumers. In 2022, Google and Meta’s advertising market share dropped below 50%. Meanwhile, Amazon made $37.7 billion in revenue through advertising last year. Why we care. And the company has updated its platform to attract more advertisers.

Retail 94

Retail Advertising/ Marketing Networking Promote 94

Hubspot

APRIL 14, 2021

During this stage, many businesses will conduct market research and competitor analyses. Market research will give you an understanding of what your industry looks like, like current trends, market share , and an overall sense of the playing field. They also want a more reasonably priced option. Implementation Phase.

Strategize 101

Strategize Price CRM Promote 101

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. And the what’s-in-it-for-me: “gain a bigger market share.”. Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

PandaDoc

MAY 12, 2025

In this theoretical bubble, market saturation is reached when all buyers who are willing to pay that price have made their purchase. In order to capture a greater market share, businesses need to lower their price to make a product more accessible and attractive to a greater selection of customers.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Hubspot

AUGUST 19, 2013

Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. So if we want to promote our inbound marketing content, we need to jump on board -- even if we don''t have great design chops. And that''s it!

Promote 78

Promote Networking Market share 78

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. When customers buy a ticket to an event, Rokt’s technology sends a promotion that fits contextually with that event based on location, interest or other relevant tie-ins. The company has 26% of ridesharing’s U.S.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Hubspot

MARCH 30, 2021

These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. The Australian Competition and Consumer Commission says that “Businesses may use comparative advertising to directly promote the superiority of their products over another.”

Legal 98

Legal Commission Follow-up Sports 98

Hubspot

AUGUST 27, 2020

Understanding Market Penetration. A company can use market penetration at the industry level to review potential for specific products or services or on a smaller scale as a way to gauge the market share of a product or service. It offers insight into how the market and your customers view your product or service.

Territory 101

Territory Campaign Growth Sports 101

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth 62

Growth Product A/B testing Strategize 62

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. At the US Open, IBM promoted to use of artificial intelligence to find match highlights based on audience noise levels, but that’s only one data point. Machine learning is only as keen as the data set it analyzes. “As

Commission 107

Commission Territory Sales Market share 107

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Are you bringing your product up to par for the market you're in?

Launch 101

Launch Product Contact Follow-up 101

ConversionXL

SEPTEMBER 10, 2018

You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth. And if your competitors have calculated lifetime value accurately, they’ll have more marketing budget to work with per sale and, therefore, outbid you and steal market share.

Growth 132

Growth Non-Profits Campaign Start-ups 132

Heinz Marketing

JUNE 15, 2023

Metrics to watch: Retention Rates and Net Promoter Scores Unfortunately, too many businesses either don’t have the right product-market fit or don’t understand how to deliver what their customers need, evidenced by low retention rates and the number of poor reviews across the internet.

Drivers/motivators 105

Drivers/motivators Sales Campaign Start-ups 105

Martech

APRIL 8, 2024

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. The chatbot can say, “Oh, so sorry for your wait time. What does that do?

B2B 123

B2B B2C Conversion Pitch 123