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G2 launches Market Intelligence dashboard

Martech

Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn. If you’re in the business of marketing software, this represents further value from one of the leading software review sites. Customer sentiment metrics including comparisons with competitors.

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Amazon Ads for lead generation: What advertisers need to know

Search Engine Land

Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. The campaigns are display-only (for now), but they still represent a huge opportunity for engagement. Amazon provides an audience market share preview. Engaging with Amazon technology/subsidiaries (i.e.,

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A deep dive into how marketers use MarTechBot

Martech

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

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Google search antitrust trial updates: Everything you need to know (so far)

Search Engine Land

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Dig deeper: Adobe’s roadmap for B2B, CDP and product analytics Market share. Figma is the best-selling program in the collaborative design and prototyping category, according to 6Sense , with 33,185 customers and a 36.36% market share. Possible response. Other governments looking at the deal.

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How to stop wasting brand search spend – and save it with automation

Search Engine Land

Lone Rangers represent a no-downside opportunity to reduce wasted spending on terms where you don’t face competition. Additionally, with Brand Activator technology, you can fully automate the process of pausing and restarting ‘Lone Ranger’ keywords. To prevent you from a) wasting budget or b) losing market share.

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What is marketing performance management and how can it help you?

Martech

Cutbacks in marketing investments often backfire. They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Together, these technologies enable marketing performance management (MPM).

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