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CTV takeover: 2025 predictions

Martech

More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. Parent companies leveraging data collaboration technologies will further accelerate this trend, unifying audiences across their subsidiaries for more detailed and scalable targeting.

Sports 119
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New brands burst into celebrity influencer space

Martech

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of all brands tracked, cosmetics and skin care saw the highest number of deals (65), closely followed by non-sports apparel and footwear.

Sports 73
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A guide to creating social media videos (for search and beyond)

Search Engine Land

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. Pinterest: Uses visual search technology to help users discover content related to images they continue to evidence they are interested in.

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The latest AI-powered martech news and releases

Martech

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 85
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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.

Customers 126
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Takeaways from Pavilion’s GTM Summit

Sales Hacker

Kathleen Booth (SVP of Marketing & Growth at Pavilion), Sam Jacobs (Founder & CEO of Pavilion) and the whole Pavilion team brought together over 800 go-to-market executives for one-of-a-kind sessions, interactive workshops, and unique networking opportunities. Play for the logo on the front of your jersey, not the back.

GTM 107
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AI-powered martech releases and news: April 24

Martech

This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. These tools use OpenAI’s gpt-image-1 technology. MACH Alliance unveiled the MACH AI Exchange, a professional peer network focused on guiding AI implementation for enterprise companies.

Launch 107