Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. What makes retail media networks valuable? It also gets one other thing: money, a lot of money.

Retail 116

Retail Networking Profit margin Technology 116

SaaStr

JANUARY 7, 2025

Prepare your presentations with this in mind, balancing metrics with high-level strategic insights. Boards are typically more interested in your strategic thinking, ability to navigate challenges, and vision for growth so communicate wins, learnings from setbacks, and plans for improvement. Jason says, Theres no bandaid in leadership.

Strategize 109

Strategize Networking Trust Presentation 109

Martech

APRIL 2, 2025

Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s). Once your audit reveals a clear strategic direction, your marketing performance will become more predictable and scalable.

Objectives and Key Results 114

Objectives and Key Results Strategize B2C CRM 114

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. It combines IZEA’s BrandGraph and IZEA Flow with a large language model to deliver detailed influencer profiles, audience analytics, and strategic recommendations based on historical influencer performance.

Retail 110

Retail Gaming Campaign Engineering 110

Sales Pop!

MARCH 30, 2025

With large accounts, on the other hand, the buyer networks are populated by individuals from throughout the organization. As a result, the selling team absolutely must know and strategize for the buying team composition in every major pursuit. So, how important is it to understand the buying team in a major pursuit?

Legal 137

Legal Finance Territory Up-sell 137

SaaStr

OCTOBER 23, 2024

The network was growing, and they saw real virality. BILL network has 7.1M network members who have used BILL to pay or get paid. On the network side, every supplier in your network is there, complete with their bank info. BILL’s network members are also suppliers. That was probably 2012.

Customers 123

Customers Networking UX Engineering 123

Sales Hacker

JUNE 4, 2024

Applying the concept of neural networks to enterprise sales processes. Tactics for scaling revenue in tough economic times, from personalized executive briefings to strategic event presence. 19:06) Applying the concept of neural networks to enterprise sales. (25:25) 27:55) Delivering a crucial hardware project for SpaceX. (33:37)

GTM 118

GTM Networking Process B2B 118

Martech

SEPTEMBER 19, 2024

AI can gather data and make predictions from past events, but it still can’t match the strategic insights or emotional understanding experienced human marketers provide. Moreover, B2B content must integrate current market trends, competitive analysis and forward-thinking strategies.

B2B 135

B2B Legal Negotiate Trust 135

Martech

JUNE 20, 2024

Avoid a demotivated team and a closet full of abandonware by getting that strategic clarity first. Your professional network can come in handy for that — everyone loves to share their implementation successes and horror stories, so ask. Without a foundation in clear objectives (i.e., Remember these do’s and don’ts as you go.

Strategize 105

Strategize Niche Technology Technology 105

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Link acquisition The final piece of the puzzle is the strategic acquisition of links through the content created.

Niche 88

Niche Promote Lead generation Growth 88

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3.

Education 105

Education Legal Promote Growth 105

Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Sales Pop!

MAY 12, 2023

Challenges like long sales cycles, wide buyer networks and the significant investments required in enterprise pursuits all create problems not encountered with smaller accounts. We had strategically left time to restructure our solution and so we proceeded to switch out the problematic offshore component by substituting local services.

Strategize 241

Strategize Legal Contact Technique 241

Martech

SEPTEMBER 6, 2024

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. Share your AI experiences — both successes and failures — with your team or professional network. I’m loving Perplexity and Claude Sonnet! Commit to ongoing learning about AI in marketing.

Negotiate 129

Negotiate Campaign Strategic planning Start-ups 129

Search Engine Land

FEBRUARY 1, 2023

Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. Let’s ask ChatGPT to apply the same type of strategic thinking to your ads that you would use on your own. This is only the beginning.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Dig deeper: Why we care about retail media networks In the club. Why we care. Get MarTech! In your inbox.

Retail 98

Retail Networking Strategic partnership Campaign 98

SaaStr

AUGUST 8, 2023

Instead, due to a decade-long exodus from Wall Street, the strategic CFO has burst onto the tech scene. I think what we’re seeing in all of our portfolio companies and tech at large is that finance is increasingly seen as strategic, and they now have a seat at the table when it comes to making major decisions at the company.”

Finance 95

Finance Strategize A/B testing Growth 95

Martech

NOVEMBER 13, 2024

Building your internal network Just as autonomous vehicles require multiple systems to work together, autonomous marketing pipelines will need unprecedented coordination across departments, including legal, IT and data teams. If you’re purchasing point solutions, ensure they integrate smoothly with the rest of your tools.

Pipeline 126

Pipeline Campaign Objectives and Key Results Legal 126

Sales Hacker

NOVEMBER 15, 2024

Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed. More for your eyeballs How to build your GTM strategy from scratch. Three frameworks to consider.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Processing.

GTM 108

GTM Drivers/motivators Legal Finance 108

Search Engine Land

JULY 16, 2024

Advertising networks have also been impacted by revenue reduction, and as a reaction, they are restricting the ability of AI-generated mass content sites to monetize with ads. Using AI for enhanced workflow and efficiency AI can streamline many repetitive tasks, freeing up time for creators to focus on more strategic and creative activities.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

SaaStr

OCTOBER 27, 2023

Q: What About Success for Founders Who Don’t Have A Network? Some pre-seed founders don’t live in popular SaaS areas or have access to networks or capital to make it to popular conferences or events. Success without a Network: For founders without the right connections, the key to attracting investors is revenue.

Strategize 109

Strategize Growth Niche Quota 109

Martech

FEBRUARY 20, 2025

Larger organizations need a network of AI councils with representatives from various functions to establish a fluid set of interconnected guidance. Quarterly planning, combined with smaller team-level planning cycles like sprints, lets you maintain strategic alignment while enabling rapid course correction when needed.

Government 78

Government Legal Strategize Campaign 78

Martech

MARCH 18, 2025

Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. AI-driven peer knowledge-sharing networks. This is an existential threat to persuasion-based GTM models, and a significant shift in the balance of power between buyers and sellers.

GTM 116

GTM B2B Education Consult 116

Sales Pop!

SEPTEMBER 23, 2021

Over the course of these long enterprise pursuits , you’ll be dealing with wide, diverse buyer networks. The buyer network you face will consist of representatives from purchasing, finance, legal, and other corporate functions relevant to the organization’s needs in the pursuit.

Legal 232

Legal Finance Contract Networking 232

Martech

OCTOBER 14, 2024

Engage with industry literature, attend conferences, and participate in professional networks to enhance your knowledge and skills. Marketing manager: To interpret data and make strategic decisions based on insights. Continuous learning and adaptation: Stay updated with the latest trends and best practices in marketing operations.

Objectives and Key Results 114

Objectives and Key Results Territory Click Through Rate CRM 114

Search Engine Land

JUNE 20, 2023

It ideally creates a network of related sites and publishers for referral traffic that can provide tons of value over time. A link-intent approach combining great content with strategic outreach is more effective, evergreen, and efficient than siloed content and link initiatives. That does more than save you time with link outreach.

Strategize 89

Strategize Referrals User Experience Niche 89

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.”

Non-Profits 128

Non-Profits Drivers/motivators Strategize Launch 128

Hubspot

SEPTEMBER 30, 2024

For instance, LinkedIn is a go-to for B2B connections, offering professional networking opportunities, whereas Instagram is ideal for engaging visuals that attract a younger audience. “I I've learned that starting small but focused, then expanding strategically, yields the best results.”

Sell 75

Sell Relationship building Trust Networking 75

SaaStr

MARCH 5, 2025

Strategic Recruiting and Team Expansion Scaling a sales team at this pace requires aggressive yet strategic hiring. Moreno emphasizes that foundational hires should come from personal networks , where there is already established trust. Hire from trusted networks first to ensure early team quality and cultural alignment.

Territory 74

Territory Drivers/motivators Quota Pipeline 74

Search Engine Land

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Veloxy

DECEMBER 28, 2023

Prospecting Strategies Efficient prospecting strategies for outside sales representatives include networking and utilizing referrals. Structuring Your Sales Team for Success Structuring a sales team for success requires a strategic approach that considers the unique strengths and challenges of both inside and outside sales representatives.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Salesforce

APRIL 10, 2025

Want to get the inside scoop on agentic AI, network with fellow marketers, and take the next step in your career? You will walk away with inspiration on how to achieve your business goals, innovative hands-on skills, and a bigger network. When and where is Connections? Join us at Connections! Connections is where it all happens.

Networking 86

Networking Strategize Gaming Campaign 86

SaaStr

FEBRUARY 7, 2025

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. Ron and his team tapped into their VC network, particularly a16z, to land early enterprise deals.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Martech

FEBRUARY 3, 2025

This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? A solution meant to fix one problem often expands into a sprawling network of related tools. The initial use case might be fuzzy, but the fear of falling behind drives action.

Finance 107

Finance Technology Technology Drivers/motivators 107