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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. The post Retail media networks continue to grow: 2025 predictions appeared first on MarTech.

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Experian rolls out retail media network solution

Martech

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Create audiences: Helps enrich first-party data using Experian Marketing Data or Experian’s Partner Audiences network.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers. This case study illustrates how focusing your sales operations with strategic priorities can generate massive impact.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

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How to use podcasts for natural link building

Search Engine Land

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Link acquisition The final piece of the puzzle is the strategic acquisition of links through the content created.

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Marketers must adapt to a changing world

Martech

As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. He leveraged his strong network and the community he built over many years. Learn new skills, explore different areas of marketing, and network with people in your industry. Don’t be afraid to step outside your comfort zone.

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The AI-powered marketer’s roadmap to the future of content

Martech

These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. Share your AI experiences — both successes and failures — with your team or professional network. I’m loving Perplexity and Claude Sonnet! Commit to ongoing learning about AI in marketing.

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