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How to align teams early with a strategic event workshop

Martech

By positioning the event as a way to meet late-stage prospects and accelerate deals in the pipeline, sales went from reluctant participants to some of the event’s biggest champions. Start your winning strategy now Shifting from an event marketing-driven monologue to a cross-functional collaboration isn’t easy.

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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

B2B buyers will look at their business requirements and a product’s technical specifications to determine the initial fit, and they’ll sign contracts based on potential ROI, provider reliability and post-sale support, and the flexibility of pricing terms.

B2B 81
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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

This forward-thinking mindset often involves introducing additional resources, offering post-sale support, even proactively identifying opportunities to enhance the client experience for a prospect. Ensuring that they position themselves (and the product/service theyre selling) as a solution for the customer.

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The Top 10+ Questions to Ask a VP of Sales / CRO During an Interview (with New Cheatsheet)

SaaStr

Do you work with sales engineers and sales support? You’ll learn if they can sell in competitive environments for real or not. How do you deal with FUD in the marketplace? This will also ferret out if they know how to compete or not). What role do they need to play at this stage when capital is finite ?

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Unlock the real value of genAI in martech

Martech

AI sales support. AI tools assist in identifying customer needs, generating personalized sales messages, taking meeting notes, automating prospecting, gamifying team training and analyzing CRM data. AI copy generation/writing.

Niche 127
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

This ensures departments like sales, support, and finance align to support your partner ecosystem. Partner enablement planning canvas Before launching or refreshing an effective partner enablement strategy, use the partner enablement planning canvas as a shared planning tool. resellers, distributors, MSPs)?

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

What’s happening now is the migration of this capability from post-sale support to pre-sale interactions. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. Five years ago, support teams worried AI would eliminate jobs.

Territory 107