Martech

JANUARY 25, 2024

They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? They don’t just sell outdoor gear or beauty products. Yet, that’s how many brands approach marketing. What’s your biggest fear about your brand? My intention?

Strategize 123

Strategize Clients Campaign Trust 123

SaaStr

APRIL 1, 2022

Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue. Grab tickets here.

Strategize 83

Strategize Launch Campaign Trust 83

Partners in Excellence

MAY 26, 2021

It’s an internal view, primarily focused on internal objectives and goals. They don’t care about our organizational structure, they don’t care about our selling process or strategies for demand gen. They don’t care about our internal efficiencies and costs. We always start with the customer!

Assembly Line 133

Assembly Line Customers Manufacturing Start-ups 133

Sales Pop!

MAY 12, 2023

I’m often asked how I define enterprise selling versus selling into small and medium-sized accounts. As is true of so much in selling, it’s all about pain – the driving force in causing prospects to act. For landing a new large client can be a game-changing, transformative development for selling organizations.

Strategize 98

Strategize Legal Contact Technique 98

Highspot

FEBRUARY 4, 2024

Guided selling. In this comprehensive guide, you’ll discover the essentials of guided selling, industry examples, and how it can transform your sales process. What is Guided Selling? How Does Guided Selling Work? How Does Guided Selling Work? Businesses fiercely compete for customer attention.

Sell 52

Sell Cross-sell B2C Manufacturing 52

Martech

FEBRUARY 9, 2024

While buying ad spots and directly selling to members might not be the strategy, there’s undeniable value for brands willing to engage authentically. Sephora’s Beauty Insider Community is a prime example, transforming into a space where customers actively support and advise each other.

Niche 118

Niche Drivers/motivators Trust Clients 118

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Get ready to accelerate your sales success and unlock the transformative power of sales velocity. Value-Based Selling : Emphasize the value and benefits your product or service brings to the customer. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing. These are the times when careers are made and energized.

B2B 114

B2B GTM Cross-sell High impact 114

SaaStr

JUNE 24, 2020

We are featuring top executives and leaders driving innovation in the Cloud and sharing their playbooks with you on how to scale your business to directly market, sell, and expand to have success in the Enterprise. . Automation: The Digital Transformation Accelerator with Jennifer Tejada, CEO @ PagerDuty.

Up-sell 79

Up-sell Growth Sell Customers 79

ClickFunnels

SEPTEMBER 28, 2021

Ramit Sethi is a popular blogger at I Will Teach You To Be Rich and a New York Times best-selling author of a book with the same title. James Clear is a popular personal development blogger at jamesclear.com and a New York Times best-selling author of “Atomic Habits”. 1 Ramit Sethi. 3 James Clear. So why did Matthew’s video go viral?

Lead generation 245

Lead generation Finance Non-Profits Up-sell 245

Partners in Excellence

FEBRUARY 3, 2022

We shouldn’t be surprised, research by Morten Hansen and others show high failure rates of internal projects, so it shouldn’t be surprising that so many buying efforts fail, ending in no decision made. Run the math–we are only getting 46%, reducing from 54% to 30% would drive purchase growth of more than 50%.

Growth 77

Growth Represent Gaming Customers 77

Salesforce

JANUARY 27, 2023

That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market. That means whatever you’re selling must provide added value vs. flash. Tell me more Here’s how you can succeed by focusing intently on customer needs, useful innovation, and driving quick wins.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Salesforce

AUGUST 11, 2021

Digital transformation isn’t just a buzzworthy phrase — it has quickly become the reality for marketing organizations around the world. As that transformation continues, they also indicated their jobs have become more important. How do marketers grapple with our new reality as we emerge from one year of transformation into the next?

Customers 98

Customers B2B Technology Technology 98

Smarter With Gartner

AUGUST 3, 2021

Data and analytics can be a valuable business asset that will improve business decisions, drive digital business transformation and generate new revenue for your organization,” says Shelly Thackston, Sr. offered limited value, as it is often about common subjects and optimized for internal usage. Specialist, Gartner.

Represent 111

Represent Up-sell Growth Technology 111

Salesforce

DECEMBER 1, 2021

Regulations and technology have ensured remote contact is here to stay, and it is ramping up the pressure on salespeople, forcing them to develop a new approach for personalized prospecting and selling – and fast. Drive sales with connections in B2B Healthcare and Life Sciences. watch the webinar.

Healthcare 97

Healthcare Pharmaceutical Cold Call Hospitality 97

Salesforce

JUNE 15, 2022

You’ll continue to sell products in the physical world and on websites like Amazon or Target (Web1) and promote them on social media (Web2), but you can also sell NFTs in new digital-first marketplaces like the metaverse (Web3), likely in your own branded store. What drives success with NFTs in the Web3 world?

Customers 98

Customers Intrinsic Contract Represent 98

Partners in Excellence

MARCH 6, 2019

But, in recent years, there’s an amazing transformation going on in both sales and procurement. The most forward thinking sales professionals realize that successful selling is really about helping the customer achieve their goals more effectively. There is a similar transformation occurring with procurement professionals.

Strategize 75

Strategize Drivers/motivators Sales Trust 75

Highspot

JUNE 22, 2021

Mastering new skills in sales is challenging, even for top sellers — to say nothing of the core selling techniques that reps need to be successful. There are many ways to approach sales, but the most common methods can be summarized as transactional selling, solution selling, consultative selling, and provocative selling.

Technique 82

Technique Negotiate Cross-sell Sales 82

Partners in Excellence

MARCH 16, 2023

All the things that worked, now seem to be driving customers away. But the basic principles of selling, the basic principles of engaging prospects and customers still apply. Significant selling time will be freed up since we no longer have to spend a lot of time educating our customers about our products.

Up-sell 73

Up-sell Growth Customers Sell 73

Salesforce

APRIL 11, 2022

To make this happen, display a clear categorization of products — and get the categories validated by both internal stakeholders, customers, and prospects. If your business sells products or services at unique negotiated prices, navigation and search is likely complex. Want more tips on how to improve B2B sales? Read it now.

B2B 94

B2B Manufacturing Healthcare Legal 94

Search Engine Land

AUGUST 2, 2023

They require retailers to upload additional attributes, such as high-quality images, but can also boost traffic and drive more sales than the basic standard listings. Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region.

Product 96

Product Retail Click Through Rate Territory 96

Miller Heiman Group

FEBRUARY 11, 2020

Seller performance has stagnated, as they struggle to adopt perspective-based selling methodologies. In fact, the changes that have occurred in the managerial ranks have intensified managers’ internal and administrative focus. But it’s not too late to transform. Driving Technology Adoption. Coaching Sellers.

Quota 65

Quota Territory Sales Technology 65

Martech

NOVEMBER 18, 2022

It was meant to “signify the automaker’s bold transformation and all-new brand purpose,” according to Kia’s press release at the time. Remember that rebranding aims to showcase your brand’s strengths in the market and sell more products or services. But to drive success, the new addition must add value.

Assembly Line 121

Assembly Line Launch Real Estate Electricity 121

SBI

NOVEMBER 10, 2020

Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY. Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. Examine the buying journey through the lens of customer experience and align your selling process to deliver the right engagements and interactions.

Strategize 70

Strategize Strategic planning Entertainment Technology 70

The 5% Institute

JULY 17, 2023

Crafting an Effective Elevator Pitch To create a powerful elevator pitch, it is essential to tailor it to your audience and clearly communicate your unique selling proposition. Identify Your Unique Selling Proposition: Determine what sets you apart from others in your field. Join us in making a lasting impact on young lives.”

Pitch 52

Pitch Non-Profits Sales Education 52

Salesforce

MAY 2, 2022

Each issue unpacks intimate insights — from inspiring resilient teams to the promises and pitfalls of data to the impact of transformation shaping the workplace. The goal is to drive employee behavior, not parrot the company tagline, by communicating how each person’s job helps the company achieve its purpose. Subscribe for free.

Retail 98

Retail Sports Trust Healthcare 98

Martech

JANUARY 4, 2022

“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. It’s not transactional content, in the sense of an attempt simply to sell the consultancy’s services; it aspires to thought leadership. Starting with strategy.

Construction 137

Construction Growth Pipeline Consult 137

SaaStr

APRIL 25, 2023

That took into consideration things like use cases, and the personas that they’re selling to. If you have the right go-to-market structure, your marketing is right, your enablement is right, your outcomes are exponentially increased in terms of your selling. It all goes together. Finding that talent was critical.

Engineering 70

Engineering GTM Territory Management Consulting 70

Martech

SEPTEMBER 26, 2022

Transactions that once required a drive to the bank can now be done with the tap of a virtual button. Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. It’s focused on doing more than selling products or services. The fintech world is exploding.

E-commerce 114

E-commerce B2C Finance Referrals 114

The 5% Institute

JUNE 13, 2023

To maintain enthusiasm and drive, it’s crucial to find sources of inspiration that can uplift and motivate. Motivation acts as the driving force behind salespeople’s actions, enabling them to overcome obstacles, stay focused, and achieve exceptional results. Quote 2: “The harder the conflict, the greater the triumph.”

Drivers/motivators 52

Drivers/motivators Objectives and Key Results Sales Teamwork 52

Hubspot

APRIL 19, 2021

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The season was comprised of five episodes that were released over the span of three weeks, so it made sense to drive awareness towards the new episodes.

Cross-sell 82

Cross-sell Promote Up-sell Campaign 82

Highspot

FEBRUARY 11, 2020

Rather, everyday users are driving organic growth, championing the platforms they love and catapulting these products into the spotlight. If you sell a human resources platform, utilize it for all internal HR functions. If you sell sales software, leverage it to grow your business. Listen closely to customer feedback.

Product 72

Product Technology Technology User Experience 72

Miller Heiman Group

JULY 15, 2019

In our last post , we started our deep dive into the best practices correlated with selling success in leading sales organizations, as identified in the “All That Glitters Is Not Gold: 2019 World-Class Sales Practices Study.” We have a rigorous forecasting process that drives forecast accuracy.

Sales 58

Sales Technology Technology Up-sell 58

Salesforce

MARCH 7, 2022

March 8 is International Women’s Day , a chance to reflect on the significant gains women have achieved in our global community. So in honor of International Women’s Day, we asked four inspirational small business leaders to share their experiences and offer advice to help other women achieve their business goals.

Trust 98

Trust Legal Networking Promote 98

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. When you are selling to SMB and MM, you can get away with fairly lean marketing. As you move into selling to the enterprise market that’s going to change. Sales strategy. 1) Marketing: Does your marketing appeal to enterprise orgs?

Go To Market 71

Go To Market Up-sell Sales Strategize 71

ConversionXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTAs drive the buying journey.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

SBI

DECEMBER 2, 2019

Transforming Sales: Evolved Selling with Content & Interactive Tools. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. NANCY: WHAT ARE THE TOP AREAS OF FOCUS IN THE NEXT 12-24 MONTHS FOR ORGANIZATIONS THAT WANT TO TRANSFORM THEIR SALES ORGANIZATIONS?

Sell 39

Sell Cross-sell Sales Technology 39