Salesforce

JULY 24, 2023

Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. And what better way to chart a path to enterprise automation than learning from those who’ve already done it? Are there negative customer experience costs?

Teamwork 98

Teamwork Start-ups Process Closing 98

Partners in Excellence

MARCH 11, 2024

The key problems we address, why they are important within our ICP, how to determine if these are issues for our customers. The key reasons that would drive a customer to change. Stated differently, when used with the customer, they demonstrate our lack of understanding of their business and the fact we have not done our homework.

Healthcare 115

Healthcare Drivers/motivators Engineering Presentation 115

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. The data above shows it’s a customer acquisition cost on average of $1.05

E-commerce 92

E-commerce Referrals Growth Quota 92

Salesforce

SEPTEMBER 25, 2023

But first… The big trend In a report on the state of AI , McKinsey identified the following traits of leading AI companies, high performers that distinguish themselves from the rest: Their AI efforts are geared less towards cost reduction and more towards creating new businesses and sources of revenue. Here are their stories.

Electricity 133

Electricity Appointment Sports CRM 133

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Strategize 128

Strategize B2B B2C Trust 128

Salesforce

MARCH 15, 2024

Evaluate your current systems and operational processes While you might typically rely on multiple enterprise resource planning ( ERP ) systems and other siloed technology, your new manufacturing data strategy will require centralized data. Interactions like these can help you earn high marks in customer satisfaction and foster loyalty.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions.

CRM 56

CRM Objectives and Key Results Contract Strategic planning 56

Martech

JULY 22, 2022

Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for any given enterprise. A trend toward global. As you get closer to the customer (i.e., Source: Real Story Group.

Hospitality 99

Hospitality Territory Campaign Represent 99

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization.

Customers 100

Customers Intrinsic User Experience Retail 100

Salesforce

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. However, the average organization reported more than 1000 distinct applications used across the enterprise. million per year on custom integration efforts.

Launch 126

Launch Government Trust CRM 126

Martech

NOVEMBER 14, 2023

But AI remained largely a tool for enterprise-level companies with data, platforms and budget to spare. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Some companies claiming to be AI-based were not. That’s exciting.

Retail 128

Retail Niche Objectives and Key Results Technology 128

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. Let’s say clicks or conversions are trending down, a closer look at the data will help you identify and address the issue quickly, enabling you to adjust your campaigns accordingly.

B2B 139

B2B Campaign Technology Technology 139

Salesforce

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. This way, the information the customer sees is accurate. What powers generative AI?

Customers 98

Customers Pharmaceutical Trust Government 98

SaaStr

FEBRUARY 1, 2022

60% of Asana’s customers come from self-service, 40% from sales. This is trending to 50/50 now that Asana has crossed $400m in ARR, but still a reminder a self-serve motion combined with sales jumping on the bigger deals can scale very, very far. 38% of Freshworks customers still pay monthly, even at $400m+ ARR.

Contract 137

Contract Cross-sell Price Growth 137

Martech

JUNE 15, 2022

So herewith are my top five predictions for enduring trends. Primacy of customer data. Effectively managing customer data is table stakes for prospect and customer digital engagement. Getting on top of customer data management will likely become a decade-long (or more) pursuit. This work is hard!

UX 124

UX Technology Technology User Experience 124

Lead Fuze

OCTOBER 5, 2023

Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. It’s not science fiction, but reality.

Real Estate 98

Real Estate Retail Technology Technology 98

SaaStr

MAY 19, 2021

121% NRR from 10+ seat customers, 107% overall, ~85% from smallest customers. This is a super-helpful breakdown for anyone selling to customers both smaller and larger. For those to average to 107%, NRR is likely around 85% for self-service and < 10 seat deals (about the same as Squarespace ).

Legal 144

Legal Cross-sell Government Launch 144

Salesforce

FEBRUARY 26, 2024

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. Why is the customer a good prospect?

Retail 89

Retail CRM Contract Gaming 89

Martech

DECEMBER 13, 2023

Marketers up and down the scale need to play around with it and figure out how to incorporate it into the marketing workflow to save time, know their customers better and target their marketing messages accurately. It’s more than knowing which customers should be included or excluded from the query. AI is not going away.

A/B testing 122

A/B testing Strategize Retail Clients 122

Search Engine Land

JANUARY 27, 2023

More than social networking, these websites and apps are where many of today’s web users knowingly – or unknowingly – search via hashtags, trending topics and the like. Social search results have many filters like hashtags, services, companies, jobs, events, people, etc. SUBSCRIBE See terms. Gen Z users in the U.S.

Engineering 127

Engineering Networking Entertainment Follow-up 127

Smarter With Gartner

JULY 13, 2021

The emphasis on data quality (DQ) in enterprise systems has increased as organizations increasingly use data analytics to help drive business decisions. Good quality data provides better leads, better understanding of customers and better customer relationships. Download Roadmap: Data and Analytics Governance.

Government 140

Government Objectives and Key Results Trust Education 140

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. Big Enterprises are taking a risk on you. How do you fix GTM?

GTM 96

GTM Niche Account management Up-sell 96

Search Engine Land

FEBRUARY 28, 2023

Targeting the ideal customer is challenging and can lead to budget waste and a high cost per qualified lead. Follow these best practices when running enterprise PPC campaigns for B2B brands. Enterprise companies stress about security protocols and require social proof. Larger customers often equal larger budgets.

B2B 87

B2B B2C Campaign Territory 87

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. The right tool for the job.

Contact 107

Contact Customers Campaign B2B 107

Salesforce

JANUARY 25, 2022

These are a few emerging B2B commerce trends that are here to stay. Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. B2B brands will focus on customer acquisition. That’s changing.

B2B 98

B2B Cold Call B2C Territory 98

Salesforce

APRIL 7, 2023

Now imagine your customer relationship management (CRM) platform doing all this in seconds, so you can fine-tune that email and send it sooner. This is the promise of generative CRM, which will combine the power of generative artificial intelligence (AI) with your customer data to make your teams more productive.

CRM 98

CRM E-commerce Pitch Customer Relationship Management 98

Salesforce

SEPTEMBER 8, 2022

Everyone wants efficient customer support delivered their way. That’s a lot to think about when you want to scale customer service without sacrificing the customer experience. These are the keys to efficiently scaling customer service: Help your customers help themselves with self-service.

Service 98

Service Strategize Follow-up Start-ups 98

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 88

Growth E-commerce Profit margin Strategize 88

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Government 119

Government Customers Healthcare Promote 119

Martech

MARCH 23, 2023

CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data and shopping history, to automate and tailor shopper recommendations in Commerce Cloud.

Technology 103

Technology Technology CRM Engineering 103

Martech

JULY 22, 2022

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. A better relationship with your customer. The benefits of using CJO tools. Increased revenue.

Customers 88

Customers Cross-sell Service Education 88

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Customers 100

Customers Retail Repeat business Service 100

Martech

JULY 14, 2022

Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing. Download Enterprise Account-Based Marketing Platforms: A Marketer’s Guide. How B2B buying has changed. The vendors respond.

B2B 119

B2B GTM Technology Technology 119

SaaStr

JANUARY 3, 2023

There’s a trend toward transitioning from growth at all costs to paths to profitability. Your enterprise must grow, and profitably. Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. . Embracing revenue operations as buying cycles change.

Growth 91

Growth Drivers/motivators Go To Market Sales 91

Salesforce

MARCH 21, 2022

When customers don’t get the service they expect, their loyalty shifts. Data shows 91% of customers are more likely to make another purchase after a great service experience. Even more telling, when customers experience long wait times, 70% will choose not to buy from the company again. Bureau of Labor Statistics.

CRM 98

CRM Government Contract Engineering 98

Martech

MARCH 2, 2022

On today’s earnings call, Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as well as B2B and consumer marketing trends. They also did their part to transform workflows with their own Service Cloud updates. Safety Cloud.

B2B 97

B2B B2C CRM Service 97

Martech

DECEMBER 27, 2022

That’s because the customer will change. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. More enterprises will adopt composable infrastructure. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation.

Retail 95

Retail Appointment Price Strategize 95