Remove marketing-and-customer-success
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Mapping the customer journey for SEO and marketing success

Search Engine Land

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation.

Customers 131
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Salesforce delivers Unified Knowledge to service agents

Martech

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Answers generated in response to queries, either from agents or customers. Why we care.

Service 106
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Trending Sources

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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages.

Service 107
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Oracle announces Guided Campaigns and boosts customer service with genAI

Martech

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. ” GenAI for custom service. Guided Campaigns.

Campaign 117
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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

When people go online in search of a solution to their problem, they don’t want to spend days looking for a service that will meet their needs. Most simply shortlist a few services that catch their eye and opt for the one that feels right. Your website often serves as the initial meeting point with potential clients.

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Amazon ad services revenue up 26% to $12 billion in Q3

Martech

billion from its advertising services in the third quarter of 2023. This should instill confidence among cautious marketers, ultimately rekindling their trust in the sector. Amazon also attributed its successful third quarter to rolling out new AI capabilities for brands and advertisers. Amazon generated $12.06 Why we care.

Service 114
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How to Sell Services Online

Hubspot

You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. How to Sell Services Online 1.

Service 87