Martech

MAY 15, 2024

Dig deeper: A practical guide to building a marketing technology stack Identify areas for quick wins It can take years to see the full impact and ROI benefits of many martech tools. Instead of using separate tools for each function within your social media strategy (social listening, content scheduling, reporting, etc.),

Contract 68

Contract Objectives and Key Results Technology Technology 68

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. What does your business need to do with AI? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today.

Strategize 132

Strategize Education Price Service 132

Martech

APRIL 19, 2024

Adapting to the new normal: Investments in training and expertise To adapt, companies are investing significantly in training staff on data privacy (78%), creating dedicated teams for business transformation and seeking external expertise through new hires and consultancy partnerships. It’s not enough to just comply with regulations.

Strategize 110

Strategize Trust Legal Retail 110

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. It’s all part of the technology lifecycle. To some extent, we all are. It’s coming from every direction.

CRM 125

CRM Technology Technology Campaign 125

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Data and insights are essential for any business looking to take its digital strategy to the next level. Reaching buyers today is difficult. It reflects an occurrence.

B2B 140

B2B Campaign Technology Technology 140

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. But those days are over. Well, not anymore.

Pitch 105

Pitch Product Electricity Healthcare 105

Martech

OCTOBER 20, 2023

He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. He self-educated himself about emerging technologies that then had no manual. Q: How did you get into marketing and technology? So I had to drop out of school and take care of business.

Networking 105

Networking Electricity Education Technology 105

Salesforce

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately. That’s where RAG can help. The two go hand in hand.

Trust 122

Trust Represent Start-ups Technology 122

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Entertainment 106

Entertainment Gaming Education Technology 106

Martech

APRIL 15, 2024

What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. They all lived it.

Customers 120

Customers Hospitality Technology Technology 120

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever. AI has now enhanced this capability, but it also raises ethical concerns.

Technology 123

Technology Technology Government Legal 123

Closing Bigger

MAY 9, 2024

This week’s weeks podcast episode is part one of a podcast series on using AI and Emotional Intelligence for Business Success. Our Top 10 AI for Business Insights from Shane Gibson and Nick Usborne In this podcast we discussed a lot of AI implications, challenges and tactics for sales, marketing, and business.

Strategic planning 111

Strategic planning Strategize Relationship building B2B 111

Salesforce

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”? There were a lot.

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

Partners in Excellence

MAY 1, 2024

We seem to measure our worth by how we fill our calendars and that pleasant feeling of exhaustion at 10PM when we have finished a busy day. When I questioned him about that, his reply, “I have a lot to do, this is the only way I can get my work done.” ” He finally got what I was talking about. Then he paused.

Meeting 113

Meeting Quota Technology Technology 113

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. And martech was about to turn the world on its head. Dark social. The problem is that technology alone was never going to deliver us effectiveness. Are we as markers about to repeat the same mistakes?

B2B 117

B2B Technology Technology Pipeline 117

Martech

FEBRUARY 8, 2024

The SOCi AI Marketing Transformation Index (registration required) is based on responses from more than 300 digital marketers to questions about AI utilization in marketing and plans for its use. It was followed by “over-dependence on technology” (46%), “making data ‘AI-ready’” (41%), and “AI potentially replacing my role” (36%).

Technology 86

Technology Technology Campaign Education 86

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Business email address Subscribe Processing.

Launch 107

Launch Campaign Technology Technology 107

Martech

APRIL 23, 2024

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency.

Government 93

Government Technology Technology Trust 93

Search Engine Land

APRIL 8, 2024

Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. Local SEO: If your business has a physical location, focus on local SEO strategies. Social Media Engagement: Actively engage with your target audience on social media platforms.

Finance 102

Finance Manufacturing Referrals Construction 102

Martech

MAY 9, 2024

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. It uses in-house AI image clustering technology and the latest AI models to enable users to professionally display media online by inputting only a few words.

Campaign 92

Campaign Conversion Presentation Technology 92

Search Engine Land

JANUARY 18, 2024

The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. Business email address Subscribe Processing. The Markup is a non-profit newsroom that investigates and challenges technology to benefit the public.

Non-Profits 121

Non-Profits Legal Represent Networking 121

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. I started teaching myself HTML and all about the web and building websites for anybody I could. And not only marketing but also technology. That first company wound up going out of business.

UX 105

UX Technology Technology Up-sell 105

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function. Instead of a year out, think about a quarter out.

Technology 112

Technology Technology Launch Product 112

Search Engine Land

FEBRUARY 19, 2024

If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo or Google Home device. Now I just think about speaking out loud to whatever device is near me. Now I just think about speaking out loud to whatever device is near me. They use it to navigate the internet and interact with technology.

Entertainment 125

Entertainment Technology Technology Gaming 125

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. His job is to deliver competitive advantage, measured in business outcomes and value delivery. You may have heard “agile is dead.”

Manufacturing 111

Manufacturing Promote Pipeline Technique 111

Martech

JANUARY 23, 2024

The company uses proprietary in-house automation technology, as well as Keep Book, a technology used by its processing centers to process approximately 200,000 books per day. When I think about what really contributed to that, I see it as part of our core value proposition.” Do I need to wait?’”

Technology 102

Technology Technology Price Referrals 102

Lead Fuze

OCTOBER 5, 2023

Are you curious about how to progress in the digital marketing sphere? Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Let’s delve into how this transformative technology is reshaping our marketing landscape.

Real Estate 98

Real Estate Retail Technology Technology 98

Heinz Marketing

JANUARY 24, 2024

Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently. In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences.

CRM 100

CRM Customer Relationship Management Technique Technology 100

Martech

FEBRUARY 19, 2024

Think about the potential gains for your organization when you prioritize skills over degrees in your hiring process. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life. Skills-based hiring matches talent to leading web, mobile and social platforms as they emerge.

User Experience 116

User Experience Strategize Technology Technology 116

Heinz Marketing

DECEMBER 26, 2023

In this blog post, learn about 5 sources you and your teams can use to harness valuable insights to build strategies with greater impact. Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses.

Strategize 115

Strategize Strategic planning Technology Technology 115

Martech

OCTOBER 30, 2023

It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. The advent of social media was a game-changer. It enabled micro-targeting based on people’s interests and personalities gleaned from their social profiles and likes.

Objectives and Key Results 119

Objectives and Key Results Strategize Legal A/B testing 119

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making.

Intrinsic 116

Intrinsic CTR Strategize Presentation 116

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. Fisher dives deep into chronicling what’s happened in the social media and greater tech space during the past decade or so.

Technology 105

Technology Technology Cold Call B2C 105

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic. Image: Personal ABM.

Technology 95

Technology Technology Intrinsic Pipeline 95

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Technology 106

Technology Technology B2C Government 106

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 122

A/B testing Campaign Networking Engineering 122

Salesforce

AUGUST 21, 2023

According to our latest State of IT report, 73% of IT leaders are concerned about the impact of climate change. IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. This may not sound like much, but it is equal to the total carbon emitted by the U.K.

Electricity 98

Electricity Agriculture Government Manufacturing 98