Search Engine Land

OCTOBER 23, 2023

Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management. Leveraging data from social media can enhance each of these by enabling brands to stay ahead during increasingly competitive conditions.

Sports 113

Sports Education Service Technology 113

Search Engine Land

MARCH 1, 2024

best date spots in {city}, best small towns near {city}, best {service provider}, best {software type}, best {software type for}) Checklist (e.g., YouTube checklist) {type} software (e.g., SEO software, analytics software, ERP software) Date ideas in {location} (e.g.,

Non-Profits 135

Non-Profits Consult User Experience Presentation 135

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. The ability to analyze customer data and predict trends can be a significant advantage in today’s competitive market. In today’s competitive sales environment, having access to cutting-edge training and coaching tools can be a game-changer.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Partners in Excellence

APRIL 1, 2024

Where we may be higher priced, we tend to outline the capabilities we have relative to the competition. “We offer 15 functions to the competitor’s 10 functions, yet our price is only 10% greater. We move beyond a cost based analysis, looking that the savings or return they get from that investment.

Price 120

Price X-functional Presentation Represent 120

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Engineering 140

Engineering User Experience Territory Follow-up 140

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Filter by “Contains” and type the common word (in this case “software”). SUBSCRIBE See terms.

B2B 118

B2B Customers Objectives and Key Results Price 118

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions.

Strategize 122

Strategize GTM Healthcare Strategic planning 122

Search Engine Land

JUNE 15, 2023

Keyword research, page-level analysis, backlink tracking and acquisition and rank tracking, are still essential for success even in a changing landscape. SEO platforms offer numerous capabilities that include all of those, as well as competitive intelligence, social signal integration and workflow rights and roles.

User Experience 94

User Experience Engineering Promote Price 94

Search Engine Land

MARCH 20, 2024

Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management? However, being a position-less marketer requires a diverse skill set.

Sports 92

Sports Assembly Line Campaign Technology 92

The Lost Book of Sales

JUNE 23, 2023

On the flip side, instead of hardening, it's worth mentioning that sometimes in competitive situations it can be beneficial to "soften" criteria by focusing on overall benefits and unique selling propositions, rather than getting entangled in those pesky feature-by-feature comparisons. Sign up for future posts below.

Clients 52

Clients User Experience Up-sell Strategize 52

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. What are the most important features the tool has for providing competitive research? What do the tools do? SEO platforms help marketers draw more insights from their work. Why we care.

Objectives and Key Results 111

Objectives and Key Results Engineering User Experience CRM 111

Martech

DECEMBER 21, 2022

In a highly competitive environment, effective marketing management helps you to remain competitive. Customer analysis : Analyzing customer data involves understanding the composition of your market, its needs, and its satisfaction levels. Agile marketing is an approach which takes its cue from agile software development.

Objectives and Key Results 102

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 102

PandaDoc

MAY 8, 2024

Read on as we cover everything you need to know about the SMB sales process, and how your sales team can crush it in the competitive landscape. A robust SMB sales strategy is underpinned by adopting smart solutions like document management software and sales automation tools. What are SMB sales?

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

Search Engine Land

SEPTEMBER 19, 2023

Our software diligently analyzes calls, offering transformative insights to help agencies and their clients convert leads and optimize marketing spend. Plus, through call sentiment analysis, you are able to pinpoint the calls that require your clients’ immediate attention, enabling them to respond at a faster rate.

Clients 129

Clients Conversion Click Through Rate Campaign 129

Martech

MARCH 20, 2024

Can one person effectively handle writing, data analysis, project management, research, campaign orchestration and various marketing activities, such as social media and email campaigns, alongside visual marketing and website management? However, being a position-less marketer requires a diverse skill set.

Sports 81

Sports Assembly Line Campaign Technology 81

Search Engine Land

DECEMBER 4, 2023

And software companies added genAI to their tools to simplify mundane tasks. It was also better at math, which matters greatly in PPC, where optimization decisions depend on a correct mathematical or statistical data analysis. Teachers figured out how to use large language models to teach complex topics to students.

Objectives and Key Results 118

Objectives and Key Results Campaign Launch Strategize 118

Search Engine Land

OCTOBER 20, 2023

This page has a mix of links to collections of specific categories of things to do and specific things to do with brief descriptions (and links to the activity page): Again, Tripadvisor ranks for several competitive variations of this type of query: Worth noting, though, is that Tripadvisor is an authoritative domain. SUBSCRIBE See terms.

X-functional 118

X-functional Gaming Entertainment B2B 118

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Competitive Edge : In today’s fast-paced business landscape, gaining a competitive edge is paramount. It’s the most important metric to a Chief Pipeline Officer. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Martech

APRIL 13, 2022

The platform also provides data analysis and automated optimization for ads in this channel alongside the performance in other channels managed by other Luna products. Competitive landscape. When there isn’t a clear leader in an app category, competition for the right keywords can fluctuate.

Campaign 96

Campaign Launch Gaming Networking 96

Search Engine Land

MARCH 26, 2024

Make feature descriptions clickable so you can track clicks or use heatmapping software like CrazyEgg or Hotjar to understand which features viewers are most interested in. Here’s an example of this on Western Union’s blog: This strategy helps build topical authority for Western Union’s app within the competitive money transfer space.

Real Estate 97

Real Estate Pitch A/B testing Angle 97

Martech

APRIL 10, 2024

Imagine software that lets marketers build genuine connections, not just generate leads. Standing out from the crowd Who’s your competition and what are they doing? Conduct a competitive analysis, but don’t get stuck chasing trends. Functional : Fulfilling basic needs (e.g.,

Pitch 113

Pitch Product Electricity Healthcare 113

Hubspot

MARCH 5, 2021

Have you ever been playing a game with your loved ones and you have to look around to suss out the competition? A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. Below, let' s learn what a competitive matrix is, and review some templates and examples.

Price 89

Price CRM Strategize Gaming 89

Martech

JULY 14, 2023

Keep up with AI developments to stay competitive with your marketing. Select the right tools and software OpenAI is the research laboratory behind the best-known large language models. However, all AI software is not equal. What the companies build around it determines what each software does and how well it does it.

Objectives and Key Results 98

Objectives and Key Results Manufacturing Legal Drivers/motivators 98

Martech

FEBRUARY 13, 2024

Consider conducting a competitive analysis to understand the martech stack of leaders in your industry. Case study: Martech alignment in action A multinational B2B software provider recognized a significant gap in its ability to track and nurture leads through its sales funnel due to outdated automation tools.

Objectives and Key Results 106

Objectives and Key Results Cross-sell Strategize Retail 106

The 5% Institute

JULY 4, 2023

In the competitive world of business, sales attainment plays a crucial role in determining the success of a company. It should include market analysis, target customer profiles, competitive analysis, pricing strategies, and promotional activities.

Objectives and Key Results 52

Objectives and Key Results Customer Relationship Management Technique Drivers/motivators 52

The 5% Institute

JULY 6, 2023

This is where SWOT analysis comes into play. In this article, we will explore the concept of SWOT analysis in the context of sales and uncover its benefits, strategies, and best practices for achieving success. What is SWOT Analysis? Some common threats in sales include: Intense competition. Economic downturns.

Niche 52

Niche Objectives and Key Results Healthcare Sales 52

The 5% Institute

MAY 22, 2023

Also referred to as sales predictions; it refers to the process of estimating future sales volumes, revenue, and market trends based on historical data, market research, and industry analysis. Some commonly used approaches include historical analysis, market research, trend analysis, regression models, and expert opinions.

Technique 52

Technique Sales Strategic planning Drivers/motivators 52

Lead Fuze

NOVEMBER 7, 2023

This might seem like an unattainable dream for many, especially with ever-changing algorithms and stiff competition. In particular, it’s made keyword analysis an exact science rather than educated guesswork. Important Lesson: SEO Core AI is transforming website optimization, making keyword analysis more precise and efficient.

Click Through Rate 52

Click Through Rate User Experience Engineering Gaming 52

Lead Fuze

DECEMBER 5, 2023

In essence, incorporating AI into your company’s strategy gives you a competitive advantage: the ability to anticipate market changes before they happen and stay ahead of the curve – all while reducing decision-related stress. Get ahead of the curve with AI-powered decisions.

Strategize 52

Strategize Technique Technology Technology 52

Hubspot

NOVEMBER 20, 2023

Imagine you are the founder and manager of a company that once sold project management software to IT companies, but now, you’re expanding your focus to marketing agencies — specifically catering to internal marketing teams. Competitive Analysis AI makes it easier than ever for you to know what you’re up against in any industry.

Sell 73

Sell Territory Niche Up-sell 73

SaaStr

FEBRUARY 9, 2023

is a software company that develops online SEO tools and free educational materials for marketing professionals. When Ahrefs launched its first tool, Site Explorer, it disrupted the stagnant field of backlink analysis and kickstarted a new round of competition among SEO tool providers. Grab tickets here. Ahrefs Pte.

Non-Profits 78

Non-Profits Education Launch Growth 78

Martech

JANUARY 10, 2022

But deciding whether your company needs an SEO platform calls for the same evaluative steps involved in any software adoption, starting with a comprehensive self-assessment. Enterprise SEO software can be a five- or six-figure investment annually. Use the following questions as a guideline to determine the answers. Why we care.

Objectives and Key Results 116

Objectives and Key Results Engineering User Experience Education 116

Veloxy

NOVEMBER 29, 2021

Because sales acceleration is an ongoing and evolving strategy, we’re sharing the methods and tools that will create a true and sustainable competitive advantage for today—and for years to come. Not only does this accelerate sales, but it would give your sales team one of the strongest competitive advantages in the industry.

Sales 290

Sales Quota Up-sell B2B 290

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. A Conductor study found that 74% agreed that competitive analysis is “important or very important,” but 57% admitted that they weren’t very good at it. What is competitive analysis?

UX 126

UX X-functional A/B testing User Experience 126

Search Engine Land

NOVEMBER 16, 2023

Manually collecting data for numerous client projects from different data sources, such as traffic stats, search rankings, technical issues, backlinks and competitive analysis, consumes valuable time. Nevertheless, you can always find SEO software for your daily SEO operations, including built-in reporting capabilities.

Clients 106

Clients Engineering Growth Launch 106

Hubspot

OCTOBER 4, 2023

Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals. In this post, we will go over: What is Sales Training Software? EdApp Source EdApp is a training software that supports sales teams.

Price 57

Price Sales CRM Pitch 57

Lead Fuze

NOVEMBER 24, 2023

Imagine being able to create content faster, optimize it more effectively, and get valuable insights from data analysis in real-time – all thanks to AI. It provides rapid analysis, enabling marketers to adapt their strategies promptly based on real-time data. The future of marketing is here, powered by AI.

User Experience 52

User Experience UX Engineering Contact 52