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“Take Your Eyes Off The Ball”

Partners in Excellence

Book after book, blog posts all preach the concepts of disciplined focus, minimizing distraction, keeping our eyes on our goals, keeping our eyes on the ball. Go to a trade show or conference that’s not directly related to your company or your job. I’ve written about it in this blog.

Sports 84
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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. They often have poor-quality content and display a high number of ads. ” “Buying paid traffic is the primary cost driver of operating an MFA business.

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How to improve your SaaS onboarding experience to retain more customers

Search Engine Land

Why you should prioritize customer onboarding Your onboarding experience impacts multiple business metrics, including: Trial-to-paid conversion rate: 74% of participants said a complicated onboarding process would cause them to switch to other solutions, according to Userpilot. Now, apply this concept to your SaaS product.

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Major Pursuits – People, Patience and Pandemics

Sales Pop!

Because, as we all know, every action you take in a major pursuit is evaluated by the prospect organization, giving the buying team a keen view of your responsiveness, follow-up, and attention to detail. The same is true, of course, about actions you choose not to take. Especially now, in the fog of post-COVID fatigue.

Legal 97
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Even A Slightly Too High Burn Rate Can Get Out of Control

SaaStr

Let’s take this example of a SaaS company doing really well at $100k MRR. And the net burn rate starts off pretty low — also at $100k a month. But let’s do a deeper dive and you’ll see how easy it is for your burn rate to compound faster than you realize. Renewals take a few years to kick in.

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The Silent, Lurking Churn: Activation Rates Less Than 90%

SaaStr

That means after all the time and money put into building your product, marketing your product, trialing your product, demo’ing your product, selling your product, closing the deal, celebrating … and then … a ton of those customers are immediately at risk. For many apps, perhaps it takes a week.

B2C 114
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Steps to success in the tech industry

Sales Pop!

And in an industry as competitive as tech, you need to be on the ball at all times. Manage your money right and keep a close eye on your business operations. Hire great staff and find a place to source your electronic component parts. Have you considered your marketing strategy?

Growth 98