Martech

NOVEMBER 1, 2023

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. It’s easy to see how this has driven his career, going from direct sales to data analytics to consulting on strategy and decision-making and writing for MarTech. How can I help you?

A/B testing 109

A/B testing Technology Technology Start-ups 109

Iannarino

JUNE 14, 2021

” The legacy solution approach starts with “why us and our solutions?” ” See My Part 1, From Legacy to Modern Sales Approaches . Sales leaders and sales managers often teach and train their sales force what they learned back when they were in sales, for good or for ill. Legacy Laggard: Why Us.

Clients 160

Clients Sales Strategize Conversion 160

Sales Hacker

JANUARY 27, 2024

Dropping into your inbox with a Saturday special today, and here’s why: this week was a particularly busy one, capped off by our first GTMfund dinner of the year. Let us help you get from 0 – IPO. See the difference? But how do you gauge if your messaging hits the mark? Wait – is it Friday?

GTM 90

GTM Niche CRM Account management 90

Search Engine Land

JANUARY 2, 2023

In Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For , Google told Search Engine Land: “Google never agreed to anything more than online ads. Robots.txt tip from Bing: Include all relevant directives if you have a Bingbot section. A day later, we found out what happened, according to Google.

Engineering 94

Engineering Campaign Promote Represent 94

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand. And everyone can tell.

Niche 137

Niche Intrinsic Campaign B2B 137

SaaStr

OCTOBER 7, 2022

Dear SaaStr: How Do You Know if a Potential Acquirer is Really Interested, Or Just Kicking the Tires? And at some level, there isn’t any real difference between early stage due diligence and tire kicking. About 12 months before we were acquired by Adobe, we had a deep dive meeting and I shared almost all our metrics.

Launch 81

Launch Meeting Start-ups Service 81

Martech

NOVEMBER 13, 2023

“Our customers have a vision of what they can do to help their customers work, play and live better. What we do is give our customers tools and technologies to build and deploy more secure applications.” ” Ertsgaard contrasts F5’s approach with campaigns by their competitors that focus on fear and risk.

Campaign 87

Campaign Price Technology Technology 87

Search Engine Land

JULY 11, 2023

However, there is a critical yet overlooked factor that should significantly influence our choices and priorities when it comes to marketing channels and tactics. This article explores the importance of understanding the market type in which a business operates and how it can shape our marketing decisions. What are market types?

Non-Profits 77

Non-Profits Profit margin Price Electricity 77

Martech

OCTOBER 20, 2023

In this series, we dig deeper into the stories of our expert contributors. Q: How did you get into marketing and technology? The people I’d met and played music with — we all were using MIDI (musical instrument digital interface). It just expanded from there until it got so big I couldn’t manage it, so I sold it.

Networking 113

Networking Electricity Education Technology 113

Partners in Excellence

JUNE 29, 2023

Our conversations are typically scheduled for an hour, they always last longer. He and I had to stop today’s conversation at two and a half hours–not because we were finished, but because we both had to run to other meetings. Our conversations are one of the events I look most forward to, each month.

Start-ups 68

Start-ups Conversion Meeting Growth 68

ConversionXL

JANUARY 18, 2022

More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Image source.

Campaign 128

Campaign Trust Hospitality Growth 128

Search Engine Land

JANUARY 1, 2023

This was just the beginning of the story. See Search Engine Land’s follow-up stories: Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For. Online tax-filing services can no longer hide free services from Google Search results. The big PPC shifts of 2019 that will shape how we market in 2020.

E-commerce 115

E-commerce Gambling Engineering Campaign 115

Search Engine Land

FEBRUARY 1, 2023

Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. To get started, create your account at chat.openai.com. But you can control the quality of your responses (outputs) just by changing the quality of your prompts (inputs). .”

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Hubspot

FEBRUARY 5, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. But, our new house had a guest room in it.

Commission 72

Commission Sales Price Trust 72

Martech

JULY 21, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what do you see as the “center” of your workflow? “The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance.

CRM 109

CRM Technology Technology Trust 109

Salesforce

JULY 14, 2022

It’s a chance to put your product’s best qualities in the spotlight, answer questions, and turn naysayers into believers. But at this stage in the marketing journey, your audience has probably already heard that through a launch presentation or online content. Product demos should answer questions like, “How does this product work?”

Product 98

Product Presentation Launch Start-ups 98

Salesforce

FEBRUARY 2, 2024

You’ve done your research. You feel like you’ve got a firm grasp on your prospect and their pain points. You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” They ensure your emails are balanced, easy to read, and memorable. Let’s break them down: Greeting.

Pipeline 105

Pipeline Sales CRM Quota 105

Sales Nexus

JULY 7, 2021

Have you ever wondered how to win more business by communicating with your clients and knowing your clients more? How do you make your business stand when there’s a ton of competition? Listen in on the conversation between SalesNexus CEO Craig Klein and SaaS Story In The Making host Matt Wolach.

Customers 111

Customers CRM Drivers/motivators Gaming 111

ConversionXL

JULY 16, 2021

A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. If your work is never undervalued and you always get paid, Gumroad isn’t for you, and that’s ok.

Niche 127

Niche User Experience Launch Transportation 127

Veloxy

AUGUST 31, 2023

Feeling overwhelmed by the infinite options for growing your pipeline? Instead, it lists the tactics our clients use at Veloxy. From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

SaaStr

DECEMBER 8, 2022

So how do founders and entrepreneurs succeed in a down market and create something out of thin air? Instead, Yung shares that Gong came onto the scene with a compelling story early on that, based on opinion, the current world was broken, and they had the solutions to fix it. How do you set the bar low for customers?

Quota 87

Quota Commission CRM Sales 87

Gong.io

FEBRUARY 22, 2022

As Nick Mehta, CEO of Gainsight said, “even though our jobs might have felt hard before going remote, they definitely seem like smooth sailing in hindsight.” . Driving more sales from customers. HOW TO MOVE FROM “SURVIVE” TO “THRIVE”: FOCUS ON CURRENT CUSTOMERS. to “ How do we thrive? ”. It was relatively easy.”

Customers 115

Customers Strategize Finance Presentation 115

Salesforce

AUGUST 4, 2022

In a recent conversation on the Blazing Trails podcast , marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis discussed the issues around trust and how companies can get to know their customers better. Is your business trustworthy? State your values — and actually live by them.

Trust 98

Trust Customers Promote Start-ups 98

Partners in Excellence

MAY 26, 2023

In addition to gaining more knowledge about how to engage customers in business focused discussions, the program will help people better understand how they can leverage ChatGPT to research the customers and develop business focused deal/account strategies. ” And it started telling me the approaches and how it would do it.

Pitch 109

Pitch Manufacturing Objectives and Key Results Launch 109

Martech

AUGUST 17, 2021

Although this year’s submission process has been significantly streamlined — it’s never been faster or easier to apply to the Search Engine Land Awards — there’s still a story that has to be told. “Images from the campaign and data illustrating concrete outcomes. ” – Ginny Marvin.

Engineering 113

Engineering Campaign Clients Market share 113

Search Engine Land

OCTOBER 25, 2022

” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. They ask questions about anything and everything, and that’s how they know things better and remember for a more extended period. Expand our understanding of the world around us.

Campaign 95

Campaign Clients Consult Angle 95

Salesforce

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers.

Customers 52

Customers Appointment Contact Service 52

Search Engine Land

OCTOBER 27, 2022

As I began to learn and discuss my findings with him, he explained that his website had disappeared entirely from Google’s SERPs. . My biggest takeaway from this other company’s neglect was not their disappointing work but how badly they responded to my boss and their poor communication skills. .

Clients 98

Clients Legal Referrals Trust 98

Sales Hacker

AUGUST 4, 2023

We’ve been getting a ton of question since we announced the acquisition so this week we’re going to have Max Altschuler break down the whole story. Earlier this week, we announced that my new company, the GTMfund , has acquired my old company, Sales Hacker , from my…other old company, Outreach. Buckle up, it’s a pretty wild journey.

GTM 62

GTM Non-Profits Sales Start-ups 62

Salesforce

JUNE 14, 2023

Shifting your focus to offering value and solutions is the way forward. Here are 11 sales tactics, from reading nonverbal cues to implementing AI tools, that draw on your interpersonal and strategic skills. Use them to help you build your relationships, close more, and ultimately, beat your sales targets.

Gaming 95

Gaming Cross-sell Referrals CRM 95

Partners in Excellence

SEPTEMBER 27, 2022

What we do, why we do it, who it’s for… The reality is few training programs address these things well, focusing instead on how we do these things. We just do what we have always done, moving unconsciously through our and our customer’s days. That we stop our mindless, unconscious execution of selling tasks.

Meeting 117

Meeting High impact Up-sell Start-ups 117

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. They said the real effects of technology depend upon how it is wielded.” Its effectiveness is highly dependent upon how it is selected, implemented and used. ” Your business and approach are an innovation. It is simply a tool.

Technology 119

Technology Technology Campaign Service 119

Hubspot

DECEMBER 1, 2020

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. They must be better – not just different – from competitors if they want attention and sales.

Growth 100

Growth Customers Conversion Process 100

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions). .” Judge Amit P.

Retail 125

Retail X-functional Launch Non-Profits 125

ConversionXL

JUNE 30, 2019

“Never interrupt your enemy when he is making a mistake.” When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to.

UX 126

UX X-functional A/B testing User Experience 126

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. Principles : Unifying people with a shared set of operating principles on how to lead, collaborate, communicate and make decisions in their work. Focus is what scales.

Clients 98

Clients Strategize Sports Service 98

Salesforce

DECEMBER 14, 2023

If you do it right, you’ll reap the rewards of connecting your sales reps to high-value opportunities at the right time. How do I create and optimize my sales route? Deliver sales plans that perform and adapt Learn how Sales Planning helps you optimize for customer coverage, and gives you the flexibility to handle change.

Territory 59

Territory Appointment Transportation CRM 59