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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Look for more intimate, and more topical online get-togethers in 2021.

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B2B Reads: Wall Street, BETAs, and Enterprise ABM

Heinz Marketing

150+ Marketers Share Their Marketing Predictions for 2021. All the predictions you need for marketing in 2021 from some of the experts. Some specific ways that marketers can benefit from borrowing the mindset of a Wall Street manager. Meet the BETAs: A Profile of Younger B2B Decision-Makers.

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The 10-Point Checklist For When You Sell Your Company With Founder Collective

SaaStr

With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders. Pay attention to who they bring to early meetings – tech leaders versus sales leaders tells you everything about their intentions. Do you have a genuinely great team?

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

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7 Things I Learned from Loren Padelford, CRO of $100m+ ARR Vertical SaaS Leader Slice

SaaStr

Enterprise Buyers Have Time To Take Meetings. 100% Market Share is Possible in Vertical SaaS. In vertical SaaS, if you really provide the leading, complete solution and ERP for that industry — aim for 100% market share. They sort of worked for a while in 2019-2021. Small Business Owners Do Not.

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Consumer research differentiates brands this holiday season

Martech

The state of holiday gifting in 2021 is rife with unprecedented shifts in consumer and market behaviors that have yet to settle from the pandemic. As a result, because they can’t meet demand right now, many retailers are holding back on shopping deals this year. Fig 3: Top 3 brands on our 2021 favorite gifts list.

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The #1 Reason SaaS Companies Stall Out at $15m-$20m ARR

SaaStr

— Jason BeKind Lemkin (@jasonlk) January 17, 2021. But if you are the #1 or #2 by market share, competition can slow you, but it doesn’t stall you out. And review it, and grade progress, at every company meeting. — Shafqat Islam (@shafqatislam) January 17, 2021. It’s not that hard.

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