Search Engine Land

JULY 23, 2024

I understand there has been launches to help account for their deprecation. “Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation. .” Now that the plan is scrapped I wouldn’t hate seeing those come back.

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. For instance, generative AI and other technologies now have the potential to automate work activities that currently absorb 60 to 70 percent of employees time. At first, I was simply amazed by the wealth of knowledge it could provide.

Gaming 78

Gaming Technology Technology Campaign 78

Search Engine Land

OCTOBER 1, 2024

How do I increase the brand search for a new product launch? In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. Leading indicator questions: What causes the initial growth in the summer of 2022? Use this to identify potential trends in messaging or product launches.

Electricity 95

Electricity Growth Launch Strategize 95

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Martech

OCTOBER 16, 2024

He sent off an email to Brinker asking if he ever thought about launching a trade show around martech. Since that holiday email exchange, MarTech’s mission has been to keep marketing and marketing operations professionals informed about the world of marketing technology. This guy is talking to me!” But he did.

Education 132

Education Commission Engineering Technology 132

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

Hubspot

NOVEMBER 19, 2024

Some trend forecasting should occur before starting a business or launching a new product or service. As you’d expect, demand for products like “AI Computers” is up and growing since 2022. In 2022, McDonalds released its first plant-based burger. To demonstrate this simply, I’m using Google Trends and computers.

CRM 36

CRM Strategic planning Strategize Angle 36

Hubspot

APRIL 23, 2025

Tech companies co-developing a product, then parting ways once its launched. Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Hubspot

APRIL 9, 2025

million returns and representing over 28 million partners in the 2022 tax year, its clear that defining leadership roles within these structures is crucial for sustainable growth. After completing university, he launched his own company and later merged it back into TRAFFIX. Develop a strong leadership style.

Strategize 46

Strategize Legal Finance Growth 46

RingDNA

APRIL 25, 2025

To find out, we launched a major study, analyzing call data from millions of sales calls to uncover the ideal times of day for key sales activities, including the best time to make cold calls. Sales sequencing technology has made it easier than ever to schedule calls (and other sales outreach like emails and texts) during those key windows.

Cold Call 62

Cold Call Prospecting Pipeline Inside sales 62

Sales Pop!

DECEMBER 17, 2024

The creator economy is thriving exponentially; a 2022 study from Adobe estimated an increase in the number of creators from 165 to 303 million over the last two years, almost 4% of the global population! billion in 2022, a growth of more than 860% since 2016. The market itself was estimated at $16.4 billion in 2023.

Negotiate 130

Negotiate Entertainment B2C Niche 130

SaaStr

JUNE 29, 2025

This isn’t just a comeback story—it’s a masterclass in how enterprise software companies can reinvent themselves when new technological waves create fresh demand for their core capabilities. Their Artificial Intelligence Platform (AIP) launched in early 2023, right as the AI boom was taking off. An unprecedented one in B2B.

Growth 104

Growth Government Represent Networking 104

Sales Hacker

JULY 1, 2025

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. The world was sort of recovering from this VC hangover of 2021 and 2022 where the market had gotten, had gotten really exorbitant, and things were really easy to sell.

GTM 80

GTM Growth Sell X-functional 80

Martech

JUNE 5, 2025

In October 2022, they were the undisputed king of search. Then, in November, OpenAI launched ChatGPT. Googles internal team was using technology like ChatGPT at the time, which they couldve released to the public far earlier. Take Google.

Strategic partnership 60

Strategic partnership A/B testing Legal Pipeline 60

SaaStr

JUNE 25, 2025

The Fiserv partnership (which led their 2022 round) exemplifies this: Fiserv’s ‘Cashflow Central’ embeds Melio’s A/P solution across their massive FI network. Key Metrics at a Glance Exit Valuation : $2.5B (down from $4B peak in 2021) Revenue Multiple : 13.4x

Drivers/motivators 90

Drivers/motivators Territory Strategize Growth 90

Sales Hacker

MAY 13, 2025

Our launch was eaten by Google in every way. What happened in 2009 was even as Google was consuming all of the kind of consumer search share, we saw the launch of the iPhone and then Android. And I think what we’ve seen with technological shifts is that it’s always a huge changer of jobs.

GTM 74

GTM Engineering Start-ups Growth 74

SaaStr

JULY 1, 2025

The 18-Month “Let’s Learn” Window Has Closed ChatGPT launched November 2022. What FAF Actually Looks Like in the Wild Capital Concentration Goes Extreme : OpenAI’s $40B raise in 2025 is larger than the top fundraises from 2018, 2019, 2020, 2021, 2022, 2023, and 2024 combined. That gave everyone 18 months to figure it out.

Non-Profits 74

Non-Profits E-commerce Growth B2B 74

Martech

DECEMBER 20, 2024

Its always important to experiment with new technologies, but its particularly important with AI. Experimenting on our own with technologies like AI can shift your mindset and help you work through the trough of disillusionment that accompanies much-hyped technologies, while also driving more value for your customers.

Technology 103

Technology Technology Consult Launch 103

SaaStr

JUNE 20, 2025

Palantir: The One Public B2B Leader Really Getting It Right in AI While most traditional SaaS companies struggle with the AI transition, one public company stands out as a masterclass in AI-native transformation: Palantir Technologies. The numbers tell the story: Q1 2025 : 39% revenue growth year-over-year, with U.S. Palantir was ready.

Government 115

Government Legal Engineering Growth 115

SaaStr

JUNE 23, 2025

ChatGPT launched in November 2022. This requires product leaders who viscerally understand the technology, not just the market opportunity. That requires leadership that understands both the technology possibilities and the market implications. You have a talent (and vision) problem.

Product 70

Product Engineering Launch Growth 70

SaaStr

JULY 6, 2025

The duo launched their venture fund in 2023, raising an impressive $1.1 This strategic focus proved prescient as the fund launched just as the generative AI boom was beginning to reshape entire industries. billion in their debut fund—a testament to their combined reputation and track record in the tech industry.

Represent 125

Represent Launch Technology Technology 125

SaaStr

JULY 21, 2025

It’s not like B2B from 2005-2022. When your current tool improves 2x in capability every six months, but a new tool launches that’s already 3x better, the math is simple. They’re complementary strategies for navigating the fastest-moving technology landscape in decades. But am I loyal ? Probably not.

Contract 65

Contract Engineering Launch B2B 65

SaaStr

MAY 19, 2025

When I talk to founders who launched in 2020 or 2021, I hear the same anxiety: “Are we already legacy?” The re-founded startups of 2025 will be the early adopters who cross the chasm and bring these technologies to the mainstream. VCs especially are obsessed with AI-native startups. The market has fundamentally shifted.

Start-ups 74

Start-ups B2B Pitch Consult 74

Sales Hacker

JULY 18, 2025

Startup to watch Iris just launched the first AI analyst that delivers fast, accurate answers to real business questions (without the bottlenecks of SQL, dashboards, or data teams). More for your eyeballs ZoomInfo’s new GTM Intelligence Report shows AI adoption has surged 893% since 2022 — but most companies still aren’t seeing real results.

Gaming 63

Gaming GTM SQL X-functional 63

Sales Hacker

DECEMBER 6, 2024

Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. The purple line indicates the growth rate of retention and renewal roles as a percentage compared to January 1, 2022.

GTM 107

GTM Customers Non-Profits Growth 107

Hubspot

MARCH 21, 2025

As someone who loves exploring how technology reshapes industries, Ive noticed a pattern. Over the last decade, disruption often entails leveraging technology to reimagine entire industries, from customer experience to operational frameworks, making the word synonymous with scalable transformation rather than just market entry.

Manufacturing 36

Manufacturing Healthcare Technology Technology 36

Martech

MARCH 27, 2025

We all make tradeoffs daily to account for todays issues, and campaigns still get launched. A frequently cited study by IDC and Box conducted in 2022 found 90% of the data generated by organizations is unstructured. They include: Governance: Both types of data lack of agreed-upon processes and definitions. What is good enough?

Government 95

Government Legal Contract CRM 95

Salesforce

FEBRUARY 10, 2025

In the past, digital marketplaces required large investments in business and technology to develop and maintain. But now, game-changing technology gives businesses agility and significantly lowers the cost (and the risk) of creating their own marketplaces. You can also launch new products without research and development costs.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Salesforce

MAY 27, 2025

That event showcased the value that Salesforce technology can bring to partners. Agentforce Partner Guidebook Your step-by-step resource for launching Agentforce. AppExchange launched over 20 years ago and has grown to over 9,000 partners with 13 million installs.

Networking 52

Networking Launch Go To Market Event Production 52

Salesforce

FEBRUARY 19, 2025

It can automate intricate processes, launch actions based on customer interactions, and seamlessly integrate various data sources all within the guardrails your business has set. In 2022, they introduced Einstein Bots, which resolved 10% of queries automatically. However, many personalized requests still required human support.

B2C 52

B2C Customers B2B Service 52

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Select the right technology partner.

Launch 131

Launch Campaign Gaming Technology 131

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

Technology 130

Technology Technology Government Legal 130

Salesforce

JUNE 15, 2022

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. Expected to be GA in October 2022. Market smarter with Slack.

Launch 98

Launch Strategic partnership Healthcare B2C 98

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. The post Chase launches media network appeared first on MarTech. Get MarTech! In your inbox.

Networking 117

Networking Launch Retail Construction 117

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2022 and further to $18.9 Investment shifts. billion in 2021 to $28.4

Launch 103

Launch Represent Technology Technology 103

Veloxy

NOVEMBER 17, 2021

Sales acceleration is a trending strategy due to the growing deployment of B2B engagement, analytics, and content technologies. While sales technology can check a lot of boxes for increasing deal velocity, there are plenty of other sales tactics that can accelerate sales sooner rather than later. Are you ready to accelerate your sales?

Process 162

Process SQL Objectives and Key Results Contact 162

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow.

Technology 118

Technology Technology B2B Represent 118