article thumbnail

LinkedIn’s AI ad tool to launch globally this fall

Martech

It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. The post LinkedIn’s AI ad tool to launch globally this fall appeared first on MarTech. Are you getting the most from your stack?

Launch 116
article thumbnail

Google rolls out new AI-organized search results, AI Overview links

Martech

Google is launching the ability to search with video in Lens and ask complex questions about moving images (available through Search Labs) and voice input in Lens, so you can ask questions out loud while snapping a photo (or recording video) to more easily search what you see. Google also announced other news about AI and Search.

Retail 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: LinkedIn’s AI ad tool to launch globally this fall

Search Engine Land

Accelerate launched in October 2023 and is available to about 50% advertisers globally. What they’re saying: “Our customers are seeing great results,” says Lindsey Edwards, VP of Product Management at LinkedIn. Still in beta. The report. LinkedIn is officially rolling out its own AI-campaign tool

Launch 74
article thumbnail

How TikTok is transforming brand advertising

Martech

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. billion in revenue in 2023 — a 67% increase from 2022. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content.

Campaign 128
article thumbnail

5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

How to streamline and power up your product launches. In this webinar you'll learn: Best practices for virtually onboarding and training sales reps. How to optimize content creation and collaboration for the moment of need. Why video is so important in coaching your reps. Strategies to increase buyer relationships through virtual selling.

article thumbnail

How wisdom makes AI more effective in marketing

Martech

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. This underscores the potential risks and benefits that AI presents to society. and global stocks by 30%.

Consult 132
article thumbnail

How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

31, 2023): During this data range, consumers are now exposed to LLMs and may have begun altering the way they interact with search. 1, 2024–May 31, 2024): Gemini launched on Dec. This bucket helps keep the months clean, but now with Google’s product fully launched, this would be the most “advanced” they could be given the date range.