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MOps: Is you is or is you ain’t marketing?

Martech

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out. That sounds about right.

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Marketers push back on Google’s attempt to derail California privacy bill

Martech

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The other side In its email campaign, Google claims: California Governor Gavin Newsom vetoed similar legislation last year. Dig deeper: U.S.

Insiders

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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

Promote 96
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How to Promote Your Local Business

Hubspot

Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally. In my example, perhaps the term "fitness instructor" is more popular than "personal trainer" in Southern California. Be involved in the community.

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12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

Instead, you can use something like “Anna, hello from sunny California” to grab their attention right away. Instead of sending tons of promotional emails, aim to add value to your content. That’s why you want to send out promotional copies from the emails of the real team members. Make your brand central.

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How to conduct audience research for paid search

Search Engine Land

Did the ad highlighting a promotion blow its counterparts out of the water? Are 90% of your customers based in California? It’s unlikely that all of your ads performed at similar click-through rates, conversion rates or had the same ad strength. For search ads, check the effectiveness of your text ads and all your assets.

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Stop The Madness

Partners in Excellence

They often want me to write about it, to interview executives, to promote them in some way. Here is a sample of the headlines of things in just the last 3 days that these agencies thought I had deep interest in and want me to promote: “Company X Announces Move To Austin!” and promote their products.