Salesforce

AUGUST 29, 2024

Back to top ) Upgrade your B2B marketing 4 Steps To Get Started With Generative AI in B2B Marketing B2B Email Marketing Best Practices: What You Need To Know Now 3 Ways to Use B2B Data to Simplify Your Marketing Campaigns Marketing Trends: AI is Here to Stay, But Can Marketers Get it Right? Here are some examples of what works well.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

MAY 8, 2025

PubMatic launched an updated buyer platform powered by generative AI. Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 82

Launch A/B testing Campaign Angle 82

Martech

DECEMBER 19, 2024

Lets focus on the design techniques that make CTAs stand out and encourage engagement. Consider these techniques to make CTAs visually compelling: Add directional cues like arrows or imagery to draw attention to the CTA. Take these strategies and apply them to your next campaign.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 126

Campaign Gaming Education Technology 126

Search Engine Land

SEPTEMBER 18, 2024

One example of this blended technique is podcast link building , which moves away from the typical transactional nature of link buying and fosters a natural link attraction through engaging and value-driven podcast content. Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement.

Niche 88

Niche Promote Lead generation Growth 88

Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. The same marketing techniques used for prospecting can be used for upselling and cross-selling: Segmentation. Personalized communication. Lead scoring. A/B testing.

Cross-sell 111

Cross-sell Customers UX A/B testing 111

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign. Sure, ads were important too.

Campaign 112

Campaign E-commerce Objectives and Key Results Profit margin 112

Hubspot

DECEMBER 11, 2024

Best Forecasting Methods How to Choose the Right Forecasting Technique What Is a Forecasting Method? A simple forecasting technique might just look at last year's sales and add 10% for growth. email campaign planned) June Forecast = 302 1.15 1.0 Table of Contents What Is a Forecasting Method? Imagine I run a coffee shop.

Technique 36

Technique Retail Pipeline SQL 36

Martech

FEBRUARY 20, 2025

Imagine this scenario: Prompt: “Our marketing team is considering running a social media campaign that highlights the eco-friendly nature of one of our cleaning products. Has this type of campaign been run before? ” Reply: “The group marketing laundry detergent ran a similar campaign in September of last year.

Government 78

Government Legal Strategize Campaign 78

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers.

Campaign 101

Campaign B2B Lead generation CTR 101

Veloxy

NOVEMBER 15, 2022

Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. Keep it for high-value accounts. The 5 key features are detailed below: 1.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

MAY 1, 2025

It applies both deterministic and probabilistic techniques based on specific business use cases and includes a QA interface that makes data connections transparent. It incorporates predictive modeling to forecast campaign outcomes, activates media based on those forecasts, and adjusts performance in real time during execution.

A/B testing 75

A/B testing Legal Technique Engineering 75

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Hubspot

OCTOBER 5, 2017

As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process. Sales Prospecting Techniques. Companies that use inbound sales techniques are better positioned for success in this new realm of buyer awareness. Truth is, sales is changing -- quickly.

Technique 101

Technique Prospecting Objectives and Key Results Cold Call 101

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Download our free two-week planner on running LinkedIn Sponsored Content campaigns. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Hubspot

MARCH 12, 2015

This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. Burberry’s ecommerce sales surged 50% year-over-year following the launch of the site. You’re in luck! 1) Burberry. 3) Starbucks.

Campaign 78

Campaign Legal Manufacturing Promote 78

Martech

FEBRUARY 27, 2025

Mundial Media launched Cadmus 2.0, The update introduces new text extraction techniques for precise multicultural targeting, real-time AI algorithms for placing ads in relevant content and an improved targeting model to minimize wasted ad spend. These features aim to improve audience engagement and campaign efficiency.

Launch 84

Launch Campaign Technique Engineering 84

Hubspot

JANUARY 10, 2014

Branding is also vital when your organization is launching specific fundraising campaigns, events, projects, or programs. An excellent example of a nonprofit with a well-known brand that helped one of its major campaigns is GiveCorps , which recently had a Giving Tuesday campaign called BmoreGivesMore.

Campaign 78

Campaign Strategic partnership Technique Strategize 78

Hubspot

JUNE 22, 2011

Nike says they “are part of an action sports campaign, featuring marquee athletes using commonly used and accepted expressions for performance at the highest level of their sport, be it surfing, skateboarding or BMX.” As a marketer, using controversy can be its own marketing technique. Be Passionate. Get Everyone on Board.

Sports 78

Sports Campaign Represent Launch 78

Search Engine Land

JUNE 21, 2024

Enhanced targeting options Amazon has significantly upgraded its targeting capabilities for Sponsored Brands campaigns. This enhances the impact and efficiency of your campaigns. Improved ad formats Amazon recently launched several new ad formats designed to capture and retain customer attention. What’s new in Amazon Ads?

Campaign 79

Campaign A/B testing Click Through Rate Launch 79

Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

Campaign 78

Campaign Electricity Launch Gambling 78

Search Engine Land

APRIL 4, 2023

In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. The post What ChatGPT means for your search campaigns appeared first on Search Engine Land. But what does the bot have to say about the topic?

Campaign 88

Campaign CTR Click Through Rate Construction 88

Hubspot

OCTOBER 2, 2018

This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere. Marketing on social is not just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world. How to Set Social Media Marketing Campaign Goals.

Campaign 78

Campaign Promote Follow-up Technique 78

Salesforce

APRIL 24, 2025

Marketing campaign agents 4. And, it can even help teams refine their sales techniques. Marketing campaign agents Marketing campaign agents are a type of AI agent that automates key marketing tasks and helps you create targeted campaigns with minimal effort. What youll learn: Whats an AI agent for SMB? Guide me 3.

Teamwork 95

Teamwork CRM Appointment Campaign 95

Highspot

APRIL 20, 2025

For example, use microlearning for: Product launches: Quick video showcasing a new feature’s value in a particular industry for an upcoming launch. Sales enablement: A role-play scenario to refine the SPIN selling technique or tackle pricing objections. Review the gaps in sales calls, win/loss data, and campaign results.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Drivers/motivators 114

Drivers/motivators Campaign Gambling Launch 114

Highspot

MAY 15, 2025

Consistent partner sales techniques: Clear guidelines and messaging prevent partners from going rogue or overlapping with your prospecting efforts. Make it standard practice to upload campaign materials to the partner portal so they can launch joint marketing efforts. times more likely to exceed customer retention targets and 2.5

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

ClickFunnels

SEPTEMBER 29, 2022

For example: When Facebook launched in 2004, the company started by targeting Harvard students, then expanded to other Ivy League universities, then to most universities in the United States and Canada. Only in 2006, two years after the launch did Facebook open to the general public. You create that marketing campaign.

Cross-sell 130

Cross-sell Launch Objectives and Key Results Niche 130

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. 5) Target Your Ad.

Campaign 78

Campaign CTR Non-Profits Start-ups 78

Search Engine Land

OCTOBER 5, 2023

Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. The new modules include: Measurement on Reddit : This module will focus on Reddit’s first and third-party measurement tools, as well as how to measure the overall performance of campaigns.

Education 112

Education Campaign Technique Strategize 112

ConversionXL

JULY 28, 2021

When Google officially announced the launch of GA4, they said: “The new Google Analytics will give you the essential insights you need to be ready for what’s next.”. Using this data, you can anticipate customer actions and tailor marketing campaigns to focus on high-value audiences. . Which campaigns deliver the best lifetime value?

GTM 146

GTM Follow-up Technique Campaign 146

Sales Hacker

APRIL 15, 2022

Along with providing insights into efficiency and earnings, TTR sheds light on lead prioritization, cost reduction techniques, profit forecasting, and more. The good news is there are several proven techniques to minimize TTR while simultaneously maximizing revenue from each new client. Understanding Time to Revenue.

B2B 110

B2B Pipeline Technique Sales 110

Hubspot

FEBRUARY 27, 2020

Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. A/B testing is a common and powerful marketing technique. After seeing which tweet had the most clicks, you can then use that version in marketing messages, as well as a template for the duration of the campaign.

A/B testing 101

A/B testing Technique Campaign Strategize 101

Search Engine Land

DECEMBER 6, 2023

By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. SEO is a black box to many PR teams that is difficult to integrate into a PR campaign. A technique comprises of: An organic asset.

Objectives and Key Results 104

Objectives and Key Results Technique Engineering Strategize 104

Martech

MAY 21, 2024

Over-reliance on creative briefs Typically written by the person requesting work from creative teams, the creative brief was traditionally used in content marketing to ensure that the objective, target audience, key messages, tone and deliverables had been adequately thought through before an advertising campaign was launched.

Conversion 113

Conversion A/B testing Campaign Promote 113

Highspot

FEBRUARY 20, 2025

Product training techniques like gamification keep teams motivated. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Key Takeaways Product training is essential for anyone responsible for taking a product to market.

Product 52

Product GTM Objectives and Key Results Cross-sell 52