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The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

The Value Of Events Intrinsic Value : In-person events can help SaaS companies build relationships with potential customers and partners in ways that digital marketing tactics may not. During events, the goal is to book demos, close deals, and increase brand awareness, and with a strong strategy, you can accomplish this.

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What Having Cancer Taught Me About Sales

Cerebral Selling

I was instantaneously thrust into a world of tests, scans, special doctors, surgeries, follow-up treatments, and the crazy rollercoaster of emotions that go with all the above. However, despite my secrecy, there were people I opened up to immediately about my experience. For a time, my future had been stolen.

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How SEOs can successfully collaborate with web developers

Search Engine Land

Following their process and providing all the information they need to get the job done or tell me why they can’t do it. Speak well about them behind their back, and share their success up and out. Assuming you aren’t completely slammed and have time to work on these projects, work closely with your developers to do so.

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How research on learning can help you understand advanced SEO concepts

Search Engine Land

Consider the following real-world scenario. In a notable learning research study (referenced in the following meta-analysis), researchers divided learners into three distinct groups. This intrinsic load, or the inherent complexity of SEO itself, can overwhelm Alex's cognitive capacity, making learning inefficient and stressful.

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Shoppers Are Budget Conscious This Holiday Season — Use Data To Turn Browsing into Buying

Salesforce

Would you be surprised to learn that companies with a strong retail data strategy grow revenue up to 2.9 To level-up your holiday retail data strategy: Avoid intrusive demands. Focus on data collection that will enable you to follow up with them after the purchase to learn more. times faster than companies without one?

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Google Ads for lead generation: A 6-step framework for success

Search Engine Land

Get as close to real revenue as possible. Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. Keep the following in mind: Average amount of time between each step to inform whether it is possible to optimize this as a conversion action. Take out a piece of paper.

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Beware Complexity Bias: Stop Overcomplicating Your Sales Process

Sales Hacker

It’s more exciting to believe that the world doesn’t follow the principle of Occam’s razor. It’s more thrilling to come up with conspiracy theories for why cryptids exist than to admit that even with all our digital cameras and technologies, we still don’t have a Bigfoot selfie. That’s complexity bias at work.

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