Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m second-most-comfortable in a panel conversation. I’m a non-traditional marketer in that I actually started in electrical engineering.

Electrical Engineering 96

Electrical Engineering Healthcare Electricity Technology 96

Partners in Excellence

OCTOBER 23, 2017

Step back a little more than a century as electricity was being commercialized. I’m sure in bars and meeting rooms, sales people and marketers were talking about how wonderful electricity was and what it could do to improve sales and marketing. But electricity and the telephone weren’t just about sales and marketing.

Electricity 53

Electricity Sell Up-sell Conversion 53

Hubspot

NOVEMBER 25, 2019

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Here, let's explore what ecommerce conversion rates are, why they matter, and how to raise yours.

Conversion 94

Conversion Agriculture Angle User Experience 94

Veloxy

APRIL 12, 2023

But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. of all U.S. Let’s get started!

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Martech

APRIL 10, 2024

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. Marketing this then becomes a conversation, not a sales pitch. electricity providers) Emotional : Enhancing well-being (e.g., Here are the components of the pyramid.

Pitch 98

Pitch Product Electricity Healthcare 98

Spiro Technologies

OCTOBER 5, 2022

Adam Honig: Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. Is it electric? Well, John, this has been a really interesting conversation. Transcript. We’ll solve the problem.

Manufacturing 59

Manufacturing Sell Construction Electricity 59

Spiro Technologies

JUNE 30, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products. So you start talking about lowering your electric bill, having a smaller AC unit and managing, like I said, the airflow in and out of that home. Transcript. Adam Honig: Hello and welcome to Make it.

Sell 52

Sell Contract Electricity Up-sell 52

ConversionXL

MAY 7, 2014

In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it. How Walmart.ca’s Responsive Redesign Boost Conversions by 20%. What we have are 6 case studies that are a bit different. image credit. The Research.

Conversion 127

Conversion Drivers/motivators A/B testing Electricity 127

Heinz Marketing

SEPTEMBER 30, 2021

That’s why homeowners feel most comfortable hiring specialists to fix important things around the house, like plumbing, electrical, and other issues affecting major systems. In fact, I’d like to make this a conversation. We know that having the right tools is ideal for the smoothest process possible.

Electricity 118

Electricity CRM Consult Contact 118

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. Best-selling author Bob Burg developed the “know, like, trust” model. are a controversial brand that sell detox teas designed to aid weight loss. on their homepage: Beardbrand isn’t using their homepage to sell directly—a unique approach for an ecommerce company.

Closing 131

Closing Electricity Education Non-Profits 131

SaaStr

MARCH 1, 2024

For those of you selling to Enterprise, they have experimental budgets that run out. For those selling to the prosumer base, they can be very churny. Many are doing this in-house, experimenting with open-source tools and building as they go, something worth noting if you’re trying to sell to them. That’s a huge advantage.

E-commerce 91

E-commerce Legal Launch Electricity 91

Salesforce

AUGUST 27, 2021

And auto dealers miss roughly 78% of social conversations about their business. Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. Guided selling. For example, Mercedes said its fleet will be mostly, if not all electric by 2030.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Sales Gravy

DECEMBER 18, 2020

On this inspiring episode of the Sales Gravy podcast, Jeb Blount (Virtual Selling) talks to Brian Knox, owner and founder of B Knox Photography. This conversation about sales and entrepreneurship is both educational and inspirational. This conversation about sales and entrepreneurship is both educational and inspirational.

Prospecting 95

Prospecting Electricity Cold Call Inside sales 95

Spiro Technologies

JULY 29, 2022

O n this podcast, I talk with company leaders about how they’re monetizing the business of making, moving and selling products. So from a business perspective, we sell anything through to furniture manufacturers, to somebody who’s repairing or refurbishing a boat. Adam Honig: “That’s fine with me” says Kirk.

Sell 52

Sell E-commerce Up-sell Strategize 52

Partners in Excellence

JUNE 10, 2012

I started my career selling mainframe computers for IBM in the very late 70′s. One of the most important things I learned from one of my mentors at the time was, “What We Sell Is Different Than What We Install.” Let me go back to my days of selling computers. We installed those boxes and software.

Sell 91

Sell Electricity Manufacturing Up-sell 91

Salesforce

SEPTEMBER 19, 2023

Get AI-driven insights that help you boost revenue Sell smarter with a revenue intelligence platform built into Sales Cloud. Revenue intelligence is a data-driven way to sell. What competitors have been mentioned in the conversations we’ve had so far? Product mix: What are you selling — and to whom, and when?

Pipeline 59

Pipeline Cross-sell Finance Electricity 59

Hubspot

NOVEMBER 4, 2020

The language you just used was absolutely electric! In all those cases — among several others — power words have been known to prompt action and increase conversion. Best-selling. It will provide actionable , research-backed insight that's proven to take your marketing copy from mind-numbing to mind-blowing. Above and beyond.

Electricity 101

Electricity Service Trust Product 101

ConversionXL

OCTOBER 2, 2018

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. It’s an obscure opportunity, but in conversion optimization, you might as well turn over every stone.

Electricity 134

Electricity Territory Trust Hospitality 134

Sales Hacker

JANUARY 5, 2023

For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Join the conversation: How to clean up duplicate records in Outreach.io. Scenario 1: You sell ERP (Enterprise Resource Planning) software to Fortune 100 companies. Do you need to automate the process?

Objectives and Key Results 78

Objectives and Key Results Cross-sell Electricity Contact 78

Salesforce

JANUARY 2, 2024

In a casual encounter, like meeting someone on an airplane, a concise one-sentence pitch can often lead to further interest and deeper conversation. Call to action: Finish with an invitation to continue the conversation. Close it all with a call to action to keep the conversation going. Stick to key points.

Pitch 59

Pitch Objectives and Key Results Appointment Non-Profits 59

Sales Pop!

JULY 7, 2022

If we were to get into the specifics, long-form content beats short-form content also when it comes to: Search engine ranking and conversion rates – According to statistics, the top 10 search results are longer than 2,000 words. For example, Sweetwater, which sells musical instruments and gear, has a really great buyer’s guides section.

Electricity 52

Electricity Up-sell Pitch Product 52

Adaptive Business Services

JUNE 9, 2021

The easiest way to explain my philosophy is to discuss it in the context of my former industry … electric signs. Conversely, the small sign shop would have a much lower overhead and, if the job were simple enough, they might even use a wholesaler to build the sign itself. Not necessarily elephants, but large enough to peak my interest.

Gaming 71

Gaming Electricity Repeat business Price 71

Closer's Coffee

JUNE 5, 2019

Sure, artificial intelligence and automation can handle tasks such as scheduling and keeping a sales funnel brimming with activity, but it cannot make someone laugh or compel someone into a decision about a product or service you’re selling. He has recently focused his efforts on identifying humor’s impact on selling.

Electricity 67

Electricity Cold Call Territory Sales 67

Partners in Excellence

MARCH 5, 2017

Everyone understands the challenges of selling commoditized products. In my case, while I deeply respect companies like Microsoft, Google, General Electric, what they do is very far away from what I care about in running my business. What Commoditized Products Can Teach Us About Selling Are You Selling What Your Customer Is Buying?

Customers 49

Customers Electricity Pitch Technique 49

Partners in Excellence

JANUARY 28, 2014

Others that cite the benefits that companies like IBM, Google, Citicorp, General Motors, and General Electric have gotten from implementing their [fill in the blank] solutions. I might be in a conversation, “Boy, I got this strange email from this company (not a sales person), that was really off target. The list goes on!

Contact 94

Contact Electricity Manufacturing Cold Call 94

Gong.io

SEPTEMBER 19, 2018

Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial teaching. Written by a legendary sales consultant with going-on four decades of selling experience, The 25 Habits of Highly Successful Salespeople is a must-read sales book – whether you’re a novice or seasoned veteran. Amp Up Your Sales.

Negotiate 111

Negotiate Sales Technique Up-sell 111

Adaptive Business Services

DECEMBER 26, 2019

Conveniently, my client did not recall our full conversation and he ended up being p.i.s.s.e.d. I came from the electric sign industry and, dependent on product, we might use dimensions, quantity, overall heights, and types of illumination. Have some mathematical formula, if possible, to generate these figures.

Price 62

Price Electricity Appointment Business Services 62

Search Engine Land

JUNE 28, 2023

You can tackle things like: Website speed Core web vitals Mobile-friendliness Code optimization Website speed Website speed can impact many things: The user experience, your website rankings and conversions … so this is something to take seriously. Helping users navigate your website with ease.

User Experience 98

User Experience Electricity Engineering UX 98

SalesLoft

JULY 9, 2019

I know you and I are both recovering electrical engineers. Sidebar on the electrical engineering because I don’t get to talk about that much. I had no electrical engineers in my family whatsoever. Will you share with us the first thing you ever remember selling? Two complementary books, it seems. .

Electrical Engineering 45

Electrical Engineering Electricity Engineering Gaming 45

Search Engine Land

JANUARY 7, 2023

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” ” So, is keyword research obsolete yet?

Engineering 99

Engineering Non-Profits Electricity Networking 99

SalesLoft

MAY 1, 2018

What do water, electricity, and humans all have in common? We’re Not Selling; We’re Educating. Humans like to say “no” when they think someone is selling to them. When a buyer sees that you are trying to help them solve a problem they’re facing, it makes the entire selling experience more comfortable and rewarding.

Electricity 52

Electricity Education Sales Meeting 52

Martech

NOVEMBER 18, 2022

Electric vehicles. Remember that rebranding aims to showcase your brand’s strengths in the market and sell more products or services. The rebranding process must be prepared with milestones and a timeline, including the branded asset conversion plan. Others include: The automobile. The assembly line. The airplane.

Assembly Line 103

Assembly Line Launch Real Estate Electricity 103

SBI

MARCH 6, 2018

The problem with B2B is that it assumes there are no humans in business” ( Brian Solis ), but we’re selling to humans at those businesses. Stories enable us to build personality and create a connection with whom we’re selling to. return on investment, and a 294% higher conversion rate from lead to opportunity than normal PDF content.

B2B 55

B2B Electricity Trust Referrals 55

A Sales Guy

APRIL 10, 2013

It also spent 25,000 dollars for the ice cream, and another 15,000 in operating expenses (electricity, payroll, napkins, cups, plastic spoons etc.). It’s important to know if what you sell is a capital expense or an operating expense and what impact it has on your prospects and customers. can be deducted against revenue.

Electricity 106

Electricity B2B Networking Prospecting 106

ConversionXL

APRIL 24, 2019

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I If you can make it for less, you can sell it for less. They’ve inspired imitators, such as Drift, which coined “conversational marketing” when it knowingly entered a commodity market. Low-cost production.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Openview

MARCH 5, 2018

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Times have changed.

Pitch 74

Pitch E-commerce Objectives and Key Results Manufacturing 74

Spiro Technologies

OCTOBER 12, 2023

I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And then our electrical engineering guys will get involved and design a custom circuit board, and we’ll get into our own manufacturing to make that. Adam Honig: Exactly!

Technology 59

Technology Technology Customers Manufacturing 59