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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. A: Retrospectively.

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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Then they can sell the excess energy they produce back to the utility. In the utility space, an “energy prosumer” is a customer who generates their own power.

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From Print to Digital: The History of Content Marketing

Lead Fuze

His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. As search engines became a popular tool for marketers to reach their audience, the need for content that provided real value increased. the term “content marketing” was born.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. electricity providers) Emotional : Enhancing well-being (e.g.,

Pitch 101
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How to survive a Google core update and come out on top

Search Engine Land

In addition, it sets a website up to be an authority and expert on a subject matter by providing complete answers through multiple pages of quality content on a topic. Relevance helps the search engine understand that a website is the best for a query. Communicate to search engines what your website is about.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.

Customers 112
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Episode 37: Finding Passion in Manufacturing: The Concept of Ikigai

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. Can’t we just use all of that to make up the gap here? They’re going to show up, and it’s like their first day of work. What about AI?