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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February. Buyer helps B2B customers find products, make purchases and track orders.

Launch 118
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include?

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

B2B 124
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How AI is reshaping the content creator industry

Search Engine Land

Advertising networks have also been impacted by revenue reduction, and as a reaction, they are restricting the ability of AI-generated mass content sites to monetize with ads. They aim to protect and safeguard original content creators and promote their value-added. Get the daily newsletter search marketers rely on.

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Salesforce Agentforce: What you need to know

Martech

Enhanced Atlas Reasoning Engine Agentforce integrations with other Salesforce tools Data Cloud Customer 360 MuleSoft Slack Tableau Agentforce Testing Center Library of skills and integrations Which companies are using Agentforce? Table of contents What is Agentforce? How does Agentforce work? This is AI for the rest of us.

Launch 129
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. Ad network involvement.

Growth 85
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A guide to creating social media videos (for search and beyond)

Search Engine Land

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.