The 5% Institute

DECEMBER 17, 2019

Engineer to sales; no matter what new role you may be taking up in the sales world, this can be a bit of a career change. However, if you put in the hard work that got you to become an Engineer in the first place, continue learning with an open mind, and execute what you learn – you can potentially have an excellent career in sales.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. And without a future benchmark, engineering teams may resist prioritizing your requests, unsure of when they’ve done “enough.”

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Salesforce

MARCH 28, 2025

Additionally, he was an Associate Professor of Electrical and Electronic Engineering at the Universidad del Norte in Colombia from 2011 to 2019, where he played a pivotal role in shaping the next generation of AI professionals. He also led xGen-MM-Video (BlIP-3-Video) and X-InstructBLIP.

X-functional 75

X-functional Electricity Education Promote 75

Martech

JUNE 13, 2025

But in reality, search engines and generative search are experiential competitors, not direct ones. An SEO mindset sounds like: “If we target keywords X with content Y and build Z backlinks, we should rank on page one and drive conversions.” Many people treat traditional search and LLMs as a binary choice — one or the other.

X-functional 75

X-functional Conversion Engineering Technology 75

Salesforce

MAY 20, 2025

This prompted the Salesforce AI Research & Engineering teams to create a comprehensive benchmark specifically designed to evaluate how AI agents perform across complex enterprise workflows in both text and voice environments. appointment scheduling, credit card services) with unique functions and data schemas.

E-commerce 69

E-commerce Healthcare X-functional Appointment 69

SaaStr

FEBRUARY 12, 2021

.” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. No doubt in the early days it’s sort of true. Not like you can.

X-functional 138

X-functional Engineering Follow-up Prospecting 138

Sales Hacker

AUGUST 7, 2024

Should your sales engineers also implement the software? to be the sales engineer during the sales process and then stayed on with customer post sale to manage the implementation process. CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations.

Go To Market 120

Go To Market X-functional Engineering Cross-sell 120

Search Engine Land

FEBRUARY 29, 2024

However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. She wrote on X : “It’s beyond crazy what’s happening in the LSA world right now. The lack of information surrounding the new ad format has drawn criticism from advertisers.

X-functional 124

X-functional Engineering Launch Clients 124

Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. And when you were at ramp, you actually built out the growth function there and. at an earlier stage, you just have to take big swings.

GTM 76

GTM Growth Sell X-functional 76

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 111

B2B X-functional Finance Drivers/motivators 111

Search Engine Land

APRIL 7, 2023

where it’s relatively weak (and a simple Excel function would work better). ” If you’re looking to use ChatGPT for functions like content creation or keyword research, it’ll become apparent very quickly that the tool was not designed to be an SEO solution (even if it can be helpful with SEO functions). .”

X-functional 113

X-functional Engineering Conversion Product 113

Search Engine Land

MARCH 11, 2024

The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. He reported seeing the tool within Bing Ads and shared a screenshot on X : What is Copilot? First spotted. How it works. Why we care.

X-functional 119

X-functional Retail Represent Campaign 119

Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? This functionality should also be more efficient than stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. First spotted. Why we care.

X-functional 109

X-functional Campaign Engineering Product 109

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. You hear Dennis’s name, time and time again. Sophie Buonassisi: Hmm.

GTM 82

GTM Customers Construction X-functional 82

Search Engine Land

AUGUST 16, 2023

X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. I get that X is trying to increase its revenue, but putting a historically free tool that really enhanced the Twitter user experience behind a paid subscription is disappointing.” Why we care. Disappointing. ” Final nail in the coffin.

X-functional 85

X-functional User Experience Engineering Service 85

SaaStr

DECEMBER 28, 2022

Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Or maybe 12-24 months after you have the core marketing functions all built out, and working.

X-functional 27

X-functional Growth Follow-up Strategize 27

SaaStr

JULY 20, 2024

So, as you’re considering hiring your VP of Sales or Engineering, find a great executive recruiter to work with and eat the bill. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. Scale the GTM engine. How do you do that? Why did they do this?

GTM 116

GTM X-functional Engineering Referrals 116

Martech

MARCH 5, 2024

Meta spokesman Andy Stone posted on X/Twitter: “We’re aware people are having trouble accessing our services. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.” Eastern, Meta’s Business Suite Status site showed everything but inbox functions were back to normal.

X-functional 112

X-functional Engineering Service Process 112

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Search Engine Land prides itself on sharing the news as it breaks. The blogs for the major search engines are also important reading for new feature announcements and other important updates. Search Engine Land has its own newsletter.

X-functional 96

X-functional Retail Engineering Follow-up 96

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Martech

APRIL 16, 2025

What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. Basic automation may get the job done but be cautious of key red flags: Lack of clarity : No clear explanation of how AI functions within the product. If so, how often?

Price 91

Price X-functional User Experience Technique 91

Search Engine Land

JANUARY 25, 2024

While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. Google Ads has rolled out an updated UI to a small number of accounts. First spotted.

X-functional 111

X-functional Campaign Engineering Process 111

Salesforce

DECEMBER 20, 2024

Ask whether you need a turn-taking step Typically, an interaction might be quick like the following: User: Show me X / Summarize X Agentforce: Thinking… Agentforce: Here are your results or summary However, turn-taking is needed if the input were something like summarize Acme opportunity.

X-functional 52

X-functional Customers UX Service 52

Hubspot

APRIL 23, 2025

They partnered to produce BMW vehicles in China, helping BMW expand in a highly regulated market while Brilliance gained access to BMWs engineering expertise. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. Every joint venture is built on a contract that spells out how things work.

X-functional 56

X-functional Manufacturing Non-Profits Government 56

Partners in Excellence

APRIL 4, 2013

” There may be functional levels of insight, “Manufacturing/Engineering/Finance/HR/Sales/Marketing (pick one) executives are seeing these issues as critical to the performance of their organizations in the next 18 months. We can show you how to reduce it by Z%, saving $A millions this fiscal year and $Z millions next year.”

X-functional 113

X-functional Manufacturing Drivers/motivators Finance 113

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 115

X-functional Entertainment Gaming B2B 115

Search Engine Land

FEBRUARY 24, 2023

Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI investment) is hiring a "Prompt Engineer" for $250k-$335k/yr + equity No CS degree required, just have "at least basic programming and QA skills" Wild times. Let’s see how that impacts things here: These seem pretty good again!

X-functional 104

X-functional Niche Engineering Start-ups 104

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. ” 11.

UX 124

UX X-functional Angle B2C 124

Search Engine Land

FEBRUARY 5, 2024

I will note, as others pointed out on X, that if your site isn’t accessible, it is less likely people will link to it or click on it in the future, so that can potentially affect your SEO rankings. The main issue here is our mental model of how search engines work. I’m just saying search engines aren’t stuck to relying on the markup.

X-functional 120

X-functional Engineering Technique Start-ups 120

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. That’s 10x growth in less than 18 months—making Replit one of the fastest B2B scale stories in recent history.

X-functional 83

X-functional Growth Price B2B 83

Hubspot

DECEMBER 20, 2019

Now think about whether you've provided the functionality so your own webpages are ready for a global audience. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in. The tag is: rel="alternate" hreflang="x".

X-functional 101

X-functional Territory Engineering User Experience 101

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website. For accessibility, video captions and transcripts are vital.

X-functional 128

X-functional Engineering Angle User Experience 128

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

Hubspot

APRIL 2, 2018

I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. We’ve all been there.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

AUGUST 26, 2024

They’ll explore strategies for using customer success not just as a support function but as a powerful engine for revenue growth. In this session, Notion’s CRO, Erica Anderson, and GitHub’s VP of Customer Success, Abbas Haider Ali, discuss how customer success teams can take a proactive approach to drive sales.

Networking 114

Networking GTM X-functional Finance 114