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Why we care about retail media networks

Martech

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. What makes retail media networks valuable? It also gets one other thing: money, a lot of money.

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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. Get MarTech! In your inbox.

Retail 85
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Microsoft, BigCommerce team up to launch new marketplace Ads and Listings

Search Engine Land

“By adding another strategic omnichannel partner integration to our roster, our merchants can seamlessly advance their omnichannel operations while unlocking new channel growth. The post Microsoft, BigCommerce team up to launch new marketplace Ads and Listings appeared first on Search Engine Land. Why we care.

Launch 95
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ChatGPT for PPC marketers: 15 strategic prompts to use today

Search Engine Land

A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Create strategic ads and assets with ChatGPT Writing ads at scale is table stakes for AI. ” Some of the ideas it provided are decent.

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The Playbook to Multi-Channel Marketing & the Art of the Product Launch with Sprig CMO Elizabeth Walton Egan (Video)

SaaStr

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Ready to network, learn, and level up? Earned Media: Consider this your partner networks. Get your tickets.

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8 Online Networking Platforms for Black Entrepreneurs

Hubspot

The future of our businesses comes down to who we know, which is why networking is an integral part of a Black entrepreneur's success. So for Black business owners looking for stability, networking is essential. First Founders helps early-stage entrepreneurs launch successful startups through their accelerator programs.

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Lessons from Walmart Closing Down its Healthcare Clinic Business

The Advantexe Advisor

The news that Walmart is shutting down its healthcare clinic business is shocking on many levels but also goes to demonstrate the power of strategic discipline from a business acumen perspective. April 30, 2024 — Back in 2019, we launched Walmart Health Centers. So, what changed, and what business acumen lessons can be learned?