Tibor Shanto

SEPTEMBER 21, 2021

They not only do things differently and better, but start with a different vision, view if you will. Here we will look at two aspects of the same attribute, the ability to be “where the buyer is at.”. This can be a million places based on industry, geography, and other basic demographics, again there are loads.

Cross-sell 287

Cross-sell Territory Contract Start-ups 287

Salesforce

MARCH 15, 2024

Start by reviewing how many systems you currently have in place. How many different places do your teams have to look at to find answers to simple questions? To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation. Download the guide 1.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Search Engine Land

MARCH 13, 2024

The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. We are still that human that was at home in the morning and has many different motivational drivers. We can be demographically similar and have different reasons to buy. Humans are not rational.

Drivers/motivators 106

Drivers/motivators B2B B2C Quota 106

Search Engine Land

APRIL 1, 2024

Then, look to see if that page gets impressions or clicks. Have a look at the impressions and clicks graph over this time. Linking to a page from other places on a website gives Google the signal that you feel the page is relevant to users. For this, you’ll need data, industry context and a methodical approach. This is key.

Technique 127

Technique Legal User Experience Represent 127

Search Engine Land

NOVEMBER 22, 2023

Looking at search results for the same query, before and after major Google updates, makes a lot more sense when you understand the granularity with which Google approaches understanding the intent behind a query, and what it means to have high-quality, helpful content. But older posts without answers should be rated as low quality.

Meeting 143

Meeting Represent Engineering Conversion 143

Search Engine Land

FEBRUARY 19, 2024

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly.

Strategize 119

Strategize Niche Angle UX 119

Salesforce

MAY 6, 2024

The audit looks at data inputs, the decision-making process, model training, and the outcomes, to identify biases or errors. Having those [safety] mechanisms in place now is going to be a no-brainer, just like we all have antivirus software on our computers.” Is your business ready for an audit?

Legal 116

Legal Territory Trust Technology 116

Partners in Excellence

JANUARY 22, 2024

Speaking to sales enablement executives, fewer than 10% have any sort of business acumen programs in place. Sometimes they can answer a few of these questions, but pretty soon they go silent. Customers don’t want to talk to us, they look for other alternatives to learn about potential solutions. They don’t know.

Customers 109

Customers GTM Trust Up-sell 109

Martech

NOVEMBER 27, 2023

If you can answer that question “Yes!” The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. ” with 100% confidence, congratulations! You can stop reading here.

CRM 116

CRM Contact Technology Technology 116

Partners in Excellence

AUGUST 18, 2021

But just because the customer can answer those questions doesn’t necessarily mean the deal is real from the customer’s point of view. Just look at Hank Barnes’ provocative research on planned versus unplanned buying efforts and buyer regret. ” And the customer may not know this answer!

Customers 165

Customers Manufacturing B2C Technology 165

Martech

FEBRUARY 28, 2024

They must provide real value in the right place at the right time. What does that research look like? This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. Are you ready to provide the answers consumers are looking for?

Retail 114

Retail Trust Networking Presentation 114

Martech

MAY 9, 2024

We are seeing very cautious adoption, where people are mainly trying to do use cases that are more internal — like knowledge summaries, quick ways for employees to find answers. Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. A: Yes and no.

Appointment 99

Appointment Technology Technology Follow-up 99

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is different because buying decisions are made by teams, not individuals, so the buying journey is more complex, and usually longer, than for consumer purchases.

Strategize 131

Strategize B2B B2C Trust 131

Search Engine Land

MARCH 26, 2024

I’m going to do something similar and break down my SEO and ASO synergy tips into two different areas of opportunity: App landing pages : The page on your website dedicated to featuring your app. Let’s look at four reasons why creating an app landing page is important and how to use your SEO skills to maximize your ASO success and learnings.

Real Estate 98

Real Estate Pitch A/B testing Angle 98

Search Engine Land

MARCH 5, 2024

being described in different ways as the key top-level metric of the whole SERP that Google optimizes for. It is not new and has been hiding in plain sight for a long time. What is information satisfaction? Information satisfaction is an important evaluation metric when assessing the quality of a system in how it meets the needs of its users.

Engineering 98

Engineering Clients Follow-up User Experience 98

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform.

Referrals 126

Referrals CTR Territory Sports 126

Search Engine Land

FEBRUARY 12, 2024

We’ll cover: How machines process human language as signals and noise, not words and concepts. The limitations of outdated latent semantic indexing (LSI) techniques. The growing role of entities – specifically named entity recognition – in search. Emerging NLP methods like neural matching and BERT go beyond keywords to understand user intent.

Technique 127

Technique Engineering Electricity Niche 127

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page.

Start-ups 131

Start-ups Launch Gaming Promote 131

Martech

AUGUST 31, 2023

So that’s how the dominoes fall in our brains when we look at the strike. The key to getting to this place is measuring. The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Interview edited for length and clarity.)

Negotiate 110

Negotiate Legal Campaign Conversion 110

Salesforce

FEBRUARY 12, 2024

They’re looking for knowledgeable Salesforce Administrators, Developers, Business Analysts, Salespeople, and more to run their companies successfully. Have a look at what each entails and where on Trailhead you can learn about them for free. The Salesforce job market is only growing, powered by AI.

Relationship building 116

Relationship building Niche Contact Trust 116

Martech

APRIL 16, 2024

Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Let’s start with the difference between real-time data and real-time marketing.

E-commerce 112

E-commerce Hospitality Customers Strategize 112

Search Engine Land

OCTOBER 30, 2023

This creates a problem for consumers looking for the best information and for search engines who need to ensure that the best information is promoted accordingly. SEO history lesson To look into the SEO future, we have to look at the well-documented SEO past. In theory, this creates a huge content marketing opportunity.

A/B testing 127

A/B testing UX Consult Trust 127

Partners in Excellence

FEBRUARY 1, 2022

We look our competitors–particularly those that may be leaders in our sector, we look at what they do and we copy them. And if our strategy is to copy, then we are always condemned to be no better than second place. Or sometimes, we look at the “cool kids,” and we emulate them. How do we learn and grow?

Sell 124

Sell B2B Up-sell Quota 124

Partners in Excellence

MARCH 7, 2024

Looking to make a connection, I said, “I see you like golf, perhaps we should find time to play.” It was a jab to be sure, but I was intent on recovering so I went onto the safest place I could. Preface : Surprise!! Marketers sell! At least Carlos Hidalgo sells. But selling goes far beyond the titles. Carlos is one of those.

Sell 119

Sell Tradeshows Pitch Up-sell 119

Search Engine Land

APRIL 16, 2024

Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Let’s start with the difference between real-time data and real-time marketing.

E-commerce 85

E-commerce Hospitality Strategize Follow-up 85

Salesforce

FEBRUARY 14, 2024

Scope answers We interviewed three additional experts – Prakash Kota , senior vice president and CIO of Autodesk, Alvina Antar , CIO of Okta, and Tim Dickson , former CIO of Generac – to give their executive insights. ” As such, start with AI implementation use cases that make a measurable difference for your employees.

Trust 105

Trust Technology Technology Strategic planning 105

Search Engine Land

APRIL 15, 2024

Take your initial goal and look at this from your audience’s perspective. and answer with “Because…” Do this exercise up to five times. Want to rank highly in 2024 and beyond? Then, you must create what Google calls “ helpful, reliable, people-first content.” Step 1: Goals What is your goal for this content? Ask, “So what?”

Process 123

Process Objectives and Key Results Angle Follow-up 123

Sales Hacker

JULY 26, 2022

Here’s how you get to that place of perfect harmony. Deliver different responses based on keywords. On the other is the valid claim that technology used to replicate human interaction just isn’t there yet. In reality, we need to move beyond this “either/or” mentality. What is live chat? What is live chat? + the benefits.

Sales 115

Sales Prospecting Conversion Service 115

Search Engine Land

NOVEMBER 13, 2023

But while there are overlaps, both channels retain the unique characteristics that make them complementary channels rather than contesting ones: Paid search typically has been used to capture demand – though the emergence of campaigns like Demand Generation is moving things in a different direction. But what exactly should you be looking at?

Campaign 118

Campaign Lead generation Conversion Growth 118

Search Engine Land

FEBRUARY 23, 2024

There is a significant difference between removing dead weight and smart redirections and link management. There is a significant difference between removing dead weight and smart redirections and link management. Without effective project management, this constant influx of work can quickly become overwhelming.

X-functional 119

X-functional Territory Launch Follow-up 119

Martech

JANUARY 19, 2023

It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. It functions like any kind of chatbot where you can ask all kinds of questions and get answers back in seconds. Transcribing videos Video captions are huge in today’s world — just look at any TikTok video.

Follow-up 136

Follow-up Gaming B2B Contact 136

Martech

FEBRUARY 12, 2024

Mary looked at the calendar as she started her workday. It had to be different. She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. It was planning time. She also knew her management wanted to reduce her staff by 20%. Out came a long list.

Lead generation 110

Lead generation A/B testing Government Customer Relationship Management 110

Martech

MAY 9, 2024

The review and rework stage can take multiple weeks as different stakeholders weigh in with different and often contradictory opinions. Again, all free, instant and nearly perfect. Images, videos, campaign ideas? No problem.” All this leads to a terribly inefficient campaign flow.

Campaign 115

Campaign Niche Service Product 115

Heinz Marketing

OCTOBER 25, 2022

Inability to prioritize requests from different stakeholders. There are many different ways to tank operational efficiency, and all of them stem from band-aid solutions applied in a slapdash way. If you are looking for a place to start, then this is the right place. How quickly priorities change.

Growth 120

Growth Follow-up Start-ups Strategize 120

Partners in Excellence

APRIL 18, 2022

The good news, is if they are talking to you, they are probably favoring you, and as long as you answer their remaining questions well, you will probably get the order. We engage them in discovery that looks like, “What capabilities are you looking for in a solution? What are you looking for in a supplier relationship?

Objectives and Key Results 142

Objectives and Key Results Quota Represent Education 142

Partners in Excellence

DECEMBER 8, 2023

But our conversations are a disaster if we are reading from different scripts, or if all parties don’t have the same script or objectives. More importantly, our prospects and customers aren’t achieving their objectives in those conversations, consequently, they look for their answers in other places.

Construction 104

Construction Conversion Prospecting Presentation 104

Search Engine Land

SEPTEMBER 19, 2023

This may cut down the searcher’s time and effort, but it can also shift them in an entirely different direction than what they were looking for in the first place. Let’s look at Chipotle, for example. While useful for searchers, Google autocomplete has become a significant reputational risk to companies and individuals.

Legal 136

Legal Engineering Follow-up Trust 136