article thumbnail

Retail media networks and advertisers going from guesswork to growth

Martech

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up. The post Retail media networks and advertisers going from guesswork to growth appeared first on MarTech. Processing.

Retail 128
article thumbnail

US vs. Google, round 2: Government targets digital ad business

Martech

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Second quarter saw slowing ad spend on most platforms

Martech

Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms. Instagram’s spend share increased from 29% last year to 32% this year, as its spend growth outpaced Facebook’s in Q2.

article thumbnail

6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

Talk to your network to narrow it down further, and then do another round of research on those. Even with the cuts within specific categories, P&G’s market share increased almost to 60 percent again, and its share of value was calculated at its highest ever. You can’t solve a big problem all at once.

article thumbnail

What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

billion, your current distribution network can only reach 5 million. Now, to find your SOM, you account for further constraints based on the market and your business. and UK to join, it eliminated the account requirement of a school-issued email address and opened its network to any user older than 13 with an email address.

article thumbnail

Can’t keep up? 3 timeless ways to future-proof SEO

Search Engine Land

This helps Wix continue to increase its search market share not just this year but for the foreseeable future. This is done by developing a network of advocates, collaborating with complementary brands or experts, and using a variety of distribution methods that all come back to support search objectives at the end of the day.

Gaming 97
article thumbnail

SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

The market is saturated. You optimize, you expand within existing accounts, you fight for market share—but you don’t see the explosive growth rates of the early days. The AI Budget War: A Zero-Sum Game or Market Expansion? Think about Zoom as the perfect example. Most companies already have a Zoom account.

Growth 103