Search Engine Land

FEBRUARY 6, 2023

Far more likely, he simply didn’t know what he was talking about. And yet, more than a decade later, these SEO myths persist. Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for.

E-commerce 84

E-commerce Government Engineering Angle 84

SaaStr

NOVEMBER 11, 2022

Black Swan events. Audience Member 1: What’s been your biggest lesson from SaaStr the last two days? But it was super interesting that the two big interviews I did were with Ben Chestnut from Mailchimp yesterday and with Dharmesh and Brian from Hubspot. This episode is the first half of the session.

Start-ups 73

Start-ups Up-sell Growth Product 73

SaaStr

APRIL 10, 2020

It’s just as relevant today, more so really, but thought it could use some updates. Hopefully, you are one of the 15% or so of SaaS companies getting a boost from these crazy times. Even a Year of Hell (more on that here ). Put your head down, and grind it out. Analyze that data more. I sure did.

Presentation 127

Presentation Growth Follow-up Engineering 127

SaaStr

MAY 20, 2020

Our recent SaaStr Summit: Bridging the Gap was the first time I’ve had a chance to be a participant at a SaaStr event in a long, long time. So I thought I’d share my learnings from the sessions as we put them up on YouTube. But at that time, fundraising was really tough. His learning: follow your customers.

Pitch 136

Pitch Finance Launch Up-sell 136

SaaStr

APRIL 26, 2020

Our recent SaaStr Summit: Bridging the Gap was the first time I’ve had a chance to be a participant at a SaaStr event in a long, long time. I thought I’d share my learnings from the sessions as we put them up on YouTube. My first set of 10 Learnings is from Mark Suster of Upfront Ventures. No one knows. ” 10.

E-commerce 116

E-commerce Pitch Price Start-ups 116

Adaptive Business Services

NOVEMBER 10, 2021

This includes creating the deal, associating it to a contact or company record, tracking the deal through a pipeline (your process for closing this deal), and generating forecasts based on your pipeline(s). What sets a deal apart from what we will be discussing, workflows is …. Are you interested in learning more?

CRM 71

CRM Electricity Pipeline Manufacturing 71

Hubspot

OCTOBER 13, 2016

And for organizations that rely on year-end fundraising to round out their budgets, it’s “go time.”. One way to amplify your year-end fundraising efforts is to run a #GivingTuesday campaign. But before you dive into planning your #GivingTuesday campaign, here are 6 questions to ask. If So, How Could #GivingTuesday Fit In?

Campaign 76

Campaign Healthcare Promote Follow-up 76

Search Engine Land

MARCH 23, 2023

And it’s links pointing to your site.” Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google told us so in 2015. As for the other two? It is content. Microsoft Advertising blocks 1.6

Engineering 83

Engineering Promote Angle Healthcare 83

SaaStr

JUNE 7, 2020

Take a look at the best SaaStr sessions (that weren’t also a top session from last week). A free education from the best right at home: #1. “From Burn-Out to $100M in ARR with Jason Cohen of WP Engine” This SaaStr classic shares how Jason, a repeat founder, got to $100m ARR. They are excellent.

Engineering 71

Engineering Education Growth Product 71

Salesforce

AUGUST 23, 2022

If you’re over that plastic smell from the macaroni and cheese box and looking for some tasty inspiration, Cooking with Appy has made its way to hundreds of Trailblazers’ kitchens. But there’s more. Here’s a look at the recipes and apps from the cookbook. Don’t believe me? It’s been opened over 50,000 times. – Medha Nanal.

Non-Profits 52

Non-Profits Manufacturing Education Strategize 52

SaaStr

NOVEMBER 25, 2019

250+ AMAs, Workshops, Super Braindates, and more. 3+ Days and Nights on sharing, learning, and more. Big Parties, Small Parties, SaaStr Nights, and More. We’ve added a ton of braindates, mentorship sessions, and more the past 2 years at Annual. This year, there will be even more. 4,000+ CEOs. 1,000+ VCs.

E-commerce 103

E-commerce Meeting Networking Up-sell 103

Hubspot

JANUARY 9, 2024

Keep reading to learn 20 D2D sales tips that can fast-track your growth. D2D sales is more commonly associated with reps visiting people’s homes. But in the case of B2B sales, reps are more likely to canvas workplaces. And we love that he attributes his future success to getting the fundamentals down early in his career.

Objectives and Key Results 72

Objectives and Key Results Sales Trust Up-sell 72

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else. In the past, in-person services relied on strong local marketing and a good geographical business location. Planet Fitness. Lure Salon.

Service 101

Service Clients Campaign Represent 101

Hubspot

MARCH 25, 2020

Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. What is local marketing?

Non-Profits 76

Non-Profits Sports Start-ups Education 76

Hubspot

JANUARY 30, 2014

Thinking about the future is something nonprofit marketers constantly do. From contemplating how to better engage Millennials , to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros. 14 Inbound Marketing Myths Nonprofits Should Stop Believing.

Technology 75

Technology Technology Start-ups Networking 75

Openview

NOVEMBER 20, 2018

Listen,” he said, “I restructured our sales pitch using your Greatest Sales Deck framework and the results have been awesome. I’ve used it with a few prospects, and they engage at a deeper level, they get what we’re about faster, and they’re all moving to next steps.”. Make sure your new deck facilitates discovery.

Sell 91

Sell Real Estate Sales Pitch 91

Hubspot

OCTOBER 9, 2015

It’s not exactly breaking news that more and more of our daily experiences are moving online. From booking plane tickets, to ordering takeout, or video chatting with relatives; we can do it all on the web. Fundraising is shifting to online channels right along with the times. According to a survey by Fundly , for 40.5%

Territory 72

Territory Campaign Education Follow-up 72

Hubspot

APRIL 5, 2016

Fundraisers are great opportunities to raise money, right? Often hosted just a few times a year, these races, picnics, galas, and more are great opportunities for nonprofit marketers to learn more about their communities, members, and donors. Here are a few tips to guide you: Organize Your Ducks. Get Personal.

Campaign 44

Campaign User Experience Pitch Follow-up 44

Openview

NOVEMBER 6, 2017

She was chewing on a bagel during a lunch break from the VC firm’s all-day speaker event, and she was clearly upset. How in the world,” Yvette said, reaching for the cream cheese, “am I going to inform my team that our entire approach to marketing is wrong?”. The CEO of another company, overhearing Yvette, chimed in. The reason?

Pitch 113

Pitch Strategize Sales Prospecting 113

Hubspot

FEBRUARY 4, 2014

If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee. Four-time online fundraiser.

Follow-up 70

Follow-up Launch Promote Technology 70

Women Sales Pros

AUGUST 30, 2018

Sangram shared a great recording ( Flip My Funnel Podcast, episode #136 Fireside Chat with Women in Tech) of a panel event on the topic of getting more women into tech and sales. And if so, what can we do to be a more inclusive tech world? Get creative. Fact: The most common job students get after graduating?

Technology 70

Technology Technology Manufacturing Niche 70

Hubspot

JANUARY 2, 2013

A new year means a clean slate for your organization’s fundraising strategy. So, in addition to eating less and working out more (hah, we'll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year. Inviting past participants to your next event?

Campaign 75

Campaign Networking Follow-up Start-ups 75

Hubspot

MAY 21, 2013

The top of your fundraising pyramid is just that -- a small, concentrated piece of your whole universe, made up of older, rich donors who, though important, won''t be able to add to the strong foundation of your future fundraising efforts. How to Shift Your Nonprofit''s Fundraising Focus.

Growth 72

Growth Start-ups Networking Campaign 72

Hubspot

SEPTEMBER 1, 2016

Don't take your list subscribers for granted. Getting them on your list is just the first step. If you want them to join, volunteer, or otherwise become active members, your emails need to inspire them. Follow T hese F ive T ips for a More E ffective E mail Strategy. 1) Know your P ersonas.

Click Through Rate 50

Click Through Rate Drivers/motivators Campaign Prospecting 50

Hubspot

MARCH 22, 2013

Being that today is World Water Day, we found it very relevant to highlight some nonprofits and companies that are trying something different to raise a ton of money, via one dedicated day of fundraising. Whether you're a nonprofit organization or not, maybe these campaigns will inspire you to do something similar in your marketing!

Non-Profits 72

Non-Profits Launch Campaign Gaming 72

Hubspot

JANUARY 21, 2019

Maybe you’ve planned out your path into the world of startups and have yet to start … or perhaps you’ve simply dreamed about your startup behind-the-scenes. I get it, and I’m honored you’ve chosen HubSpot as a key resource. Below, we’ll talk about how to validate your idea, attain funding, and grow your user base.

Non-Profits 90

Non-Profits Agriculture Growth Launch 90

Hubspot

APRIL 27, 2023

With this growth comes tons of new job opportunities for salespeople looking to get into the tech industry. In this article, you’ll learn some positions you can consider in SaaS sales, expert tips for getting into the industry, and how to succeed in your first sales role. Table of Contents Is SaaS sales a good career?

Account management 77

Account management Commission Contract Sales 77

Hubspot

FEBRUARY 13, 2015

I’ve been part of the nonprofit world for many years, and even now in my position at a digital agency, I help nonprofits build website and marketing campaigns. The idea of member personas comes from buyer personas in the business world. Buyer personas are fictional characters based on your actual customers and target markets.

Campaign 73

Campaign Strategize Contact Follow-up 73

Hubspot

JANUARY 25, 2019

If you're looking to validate a market, prove out a pricing model, or put together the right team, you'll need resources. Time and money are the most common resources for startups -- and the more you have of one decreases the amount you need of the other. However, a VC is more than a check, at least a good VC is. SaaStr Fund.

Territory 79

Territory Finance Healthcare Negotiate 79

Hubspot

SEPTEMBER 23, 2013

In a previous webinar we hosted with StayClassy , we detailed the ins and outs of crowdfunding (also known as peer-to-peer fundraising), the different types of peer-to-peer campaigns, and how several of StayClassy''s nonprofit customers have seen huge success using its fundraising platform to raise money online. Phase One: Planning.

Campaign 71

Campaign Launch Promote Pitch 71

SaaStr

JUNE 14, 2019

Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate. What were his biggest lessons from being in the Sequoia boardroom when they presented “RIP Good Times”? How do they set up the process from there? * 242: It’s the employees’ market.

Strategize 60

Strategize Quota Non-Profits Price 60

Hubspot

NOVEMBER 1, 2013

Since 2003, the movement has been powered by the masses, with over 3 million registered "Mo Bros" and "Mo Sistas" who have pledged to grow mustaches or support the men that do and, most importantly, fundraise online for Movember during the month of November. million registered fundraisers worldwide (that''s a lot of mustaches!).

Sports 74

Sports Networking Campaign Start-ups 74

Hubspot

AUGUST 20, 2013

More and more, it’s become essential for nonprofits to identify, articulate, and most importantly, market the impact they make with their programs. With that in mind, we’ve compiled a list of five nonprofits successfully telling their organization''s story through content to help inspire you to tell your own nonprofit''s story.

Construction 75

Construction Territory Technique Campaign 75

Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. For every 100 emails, you get 10 booked meetings. That’s the difference between missing your quota and handily beating it. Let’s do some quick math.

Real Estate 100

Real Estate Hospitality Non-Profits Government 100

Hubspot

OCTOBER 27, 2016

You know it's bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school's relationship with them.

Territory 67

Territory Entertainment Networking Drivers/motivators 67

Hubspot

MAY 23, 2011

It's starting to get better known (at least in the marketing circles we frequent!) But where Facebook is really coming into its own is through fundraising and its ability to help non-profit organizations both expand their audiences as well as build stronger connections between their cause and their supporters.

Non-Profits 67

Non-Profits Promote Lead generation Meeting 67

Hubspot

JANUARY 9, 2014

This year, we want to help your organization take the first steps to implementing an effective online strategy to raise awareness, engage new (and old) constituents, and fundraising for your organization the right way. So, let''s start off the New Year with 10 resolutions your organization should be making in 2014.

Campaign 72

Campaign Networking Start-ups Engineering 72