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An AI Deep Dive with Lightspeed and Typeface: Embracing the Potential, Addressing the Challenges

SaaStr

Alex Kayyal and Julie Kainz, Partners at Lightspeed, shared at SaaStr Annual a framework they developed around how to think about this new era of Artificial Intelligence in SaaS, what opportunities are out there for startups, and how to think about incumbents. You move one over to 2.0, This was a precursor to the GenAI movement.

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A tribute to Mark Irvine

Search Engine Land

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? So if you want the bullet points, here’s my best attempt: A mentor : Mark understood the world and how to win within its parameters better than anyone. Fair warning…I wrote a lot.

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7 ways to end the sales and marketing Catch-22

Martech

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. How did we get here? As a result, marketing has scaled its efforts to give them something to chase.

Quota 120
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Why relying on AI won’t improve the customer experience

Martech

A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Do you think customers will talk about how they were “wowed” by their AI experience? Another star earned, thanks to Lincoln.

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SEO predictions: 5 things we can expect to see in 2024

Search Engine Land

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. Get the daily newsletter search marketers rely on. In 2024, the world of SEO is the exact opposite of easy. Business email address Subscribe Processing.

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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

With this clear shift to more localized SERPs, businesses should invest both in improving their current service area pages and building new service area pages targeting the cities/towns where they want to generate more organic leads. Google’s local search results have been shifting quite a bit since the start of 2024.

Service 105
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The Key to Unlocking the Value of Your Sales Methodology

Highspot

Is your sales organization sitting on a gold mine? If you’ve invested in one of the top sales training or methodology providers, you likely have a treasure trove of proven resources to help you increase revenue – the real question becomes how to unlock it. increase in quota attainment and 15.4% higher win rates.

Quota 97