SaaStr

DECEMBER 21, 2023

Revenue is a great way of level-setting the relative valuations of public software companies. You can see that the median multiple is down about 22%, but at the same time, the median growth rate (forward-facing) for public SaaS companies today is 13%. Most commonly, the metric for software is forward revenue — Next 12 Months (NTM).

Growth 105

Growth Intrinsic Real Estate Start-ups 105

SaaStr

FEBRUARY 23, 2024

And then in 2022, the markets crashed hard in SaaS. Since then, overall, SaaS multiples have stayed relatively low, at 6x ARR on average — for public SaaS companies. Almost every public SaaS leader has strong, positive operating margins now, often approaching 20% or more. And with that, over time, do market caps as well.

Growth 87

Growth Engineering 87

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 126

Strategize Education Price Service 126

SaaStr

NOVEMBER 17, 2023

So one thing that has exploded in SaaS in the past decade is the role of Private Equity buying both public SaaS companies (to take them private, “fix” some metrics, and IPO or sell them again), and generally later-stage private SaaS companies. The prices would be lower today for the latter two I suspect.

Cross-sell 105

Cross-sell Price Growth Closing 105

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. PR and marketing teams prioritize the brand’s appearance on a search engine results page (SERP), emphasizing page titles, meta descriptions and hero images. SUBSCRIBE See terms.

Objectives and Key Results 120

Objectives and Key Results Strategize Non-Profits User Experience 120

Search Engine Land

NOVEMBER 16, 2023

The number was supposed to remain confidential as both Google and Apple had objected to details of their agreement being shred with the public. Google argued that making this information public “would unreasonably undermine Google’s competitive standing in relation to both competitors and other counterparties.”

Engineering 117

Engineering Gaming Closing Process 117

Martech

MARCH 27, 2024

You should have related fields so that, depending on what’s entered in one field, another field’s lookups only show what’s related (i.e., you choose “car” in one field and a related field’s lookup list now only shows car manufacturers like Ford or Toyota). and People Data.

Territory 115

Territory CRM Manufacturing Pipeline 115

Search Engine Land

FEBRUARY 6, 2024

The Public Relations Society of America (PRSA) defines PR as: “Public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.” Business email address Subscribe Processing.

Represent 113

Represent Engineering Niche Service 113

Search Engine Land

MAY 23, 2023

Google explained that the topic authority system looks at a number of signals to understand the expertise of a publication in a specific area of interest. ” For example, this site should be very relevant for topics on search marketing. Publishers with a specific expertise should show up for queries on their areas of expertise.

Launch 98

Launch Territory Finance Trust 98

SaaStr

JANUARY 25, 2024

In 2022, we were in free fall, with public market caps falling like a knife, and the IPO markets frozen. And public SaaS stocks in many cases did really, really well in 2023. More Valuation Markdowns Are Still to Come Related to the first point, but more markdowns are like mutliple rounds of layoffs.

102

102

Search Engine Land

SEPTEMBER 14, 2023

Common E-E-A-T issues Where do you start to diagnose issues relating to experience, expertise, authoritativeness and trustworthiness? But it should serve as a reality check that you need to do more brand marketing to be searched for by a large enough volume to show up on trends. Let’s find out. This isn’t really an SEO job.

Process 136

Process Clients Contact Presentation 136

Search Engine Land

AUGUST 16, 2023

If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact. What kind of publicity are we talking about? And in the past, we’ve caught publicity issues with Google Alerts that PR teams have missed.

Legal 94

Legal Consult Clients Campaign 94

Martech

MARCH 17, 2022

During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. To combat this, Validity set up a verification and certification process for senders so that citizens can be reached with these public safety messages. Processing.Please wait.

Government 102

Government Service Process 102

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Go To Market 99

Go To Market GTM Cross-sell Growth 99

Search Engine Land

APRIL 4, 2024

Are they related in terms of topic or focus? A more curved and gradual trendline points to issues happening over time, like thin content stacking up, the market landscape evolving, or losing referrals faster than you’re winning them. This is especially true for industry publications. URL : Which page(s) are losing traffic?

Referrals 122

Referrals CTR Territory Sports 122

Martech

APRIL 16, 2024

With significant industry transformation unfolding right before our eyes, we believe that those channels with a portfolio of privacy-by-design solutions will continue to outpace the market,” said Cohen. Fuel for your marketing strategy. Dig deeper: Why we care about retail media networks Digital audio. appeared first on MarTech.

Retail 97

Retail Commission Networking Growth 97

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 83

CTR Electricity Real Estate X-functional 83

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Campaign 77

Campaign Niche Service Product 77

SaaStr

SEPTEMBER 20, 2023

SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. Let’s find out.

Growth 105

Growth Negotiate Finance Contract 105

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays. Dig deeper: Your guide to seasonal content marketing 3. Get the daily newsletter search marketers rely on. See terms.

E-commerce 129

E-commerce Click Through Rate Strategic planning Pitch 129

Search Engine Land

SEPTEMBER 12, 2023

Gamification Gamification is an underutilized marketing tool that goes through ups and downs in popularity. The holiday season is an ideal time to experiment with gamification to learn about your audience for your future marketing. Publications will share gift guides, Black Friday/Cyber Monday deals, and more. The secret?

Gaming 141

Gaming Campaign Clients Start-ups 141

Search Engine Land

OCTOBER 31, 2023

Read SEO publications and blogs It seems obvious and is probably the most common (you’re clearly reading one right now), but its value may be unparalleled. We can also subscribe to newsletters by many of these publications, so the news literally comes to us. This includes SEO and digital marketing knowledge and guidance.

Engineering 114

Engineering Entertainment Education Niche 114

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

Electrical Engineering 97

Electrical Engineering Healthcare Electricity Technology 97

Partners in Excellence

FEBRUARY 27, 2024

One of the biggest mistakes I see sellers and marketers making is depending on AI for answers. A few times, I’d go to the New York Public Library on 5th and 42nd. But ChatGPT and the related tools don’t answer my questions. The mistake I see too many making is they think ChatGPT and related tools provide answers.

Cross-sell 121

Cross-sell Presentation Drivers/motivators Engineering 121

Martech

FEBRUARY 28, 2024

If not, they risk ceding the narrative and attention to competitors, influencers and online publications. For example, you can identify the most common terms being searched related to your market. But what about interruption marketing? Then what about permission marketing, the long-standing retail marketing favorite?

Retail 100

Retail Trust Networking Presentation 100

SaaStr

MARCH 1, 2023

So what if I told you there is a SaaS company you likely have never really heard of unless you are in adtech / advertising, doing $2 Billion in ARR, with a $28 Billion market cap even today, that’s insanely profitable and yet still growing 32%? Self-Serve Means Relatively Low Sales & Marketing Expense — But Not Zero.

Growth 112

Growth Service Customers Sales 112

Search Engine Land

OCTOBER 17, 2023

BuzzSumo BuzzSumo sends you alerts about where your competitors receive links from their public relations and outreach efforts. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on. From here, you’ll want to filter out non-question keywords. SUBSCRIBE See terms.

Angle 124

Angle Strategize Strategic planning Territory 124

Partners in Excellence

MARCH 22, 2024

My personal experience in business spans multiple platforms; from sales, media relations, talent booking, advertising/publicity, pitching satellite media tours for major news outlets, marketing, branding, video production and promotion and customer service. Listen first, talk last. I was in the right place at the right time.

Sell 73

Sell Entertainment Pitch Trust 73

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. The mood is noticeably warmer toward AI in marketing specifically.

Retail 85

Retail Manufacturing Legal Lead generation 85

Search Engine Land

FEBRUARY 27, 2024

Not to mention, the content GPTBot is trying to access is public, non-sensitive content. If not, any personally identifiable information (PII) or customer data could still be “public” and expose brands to a Section 5 Federal Trade Commission (FTC) claim for unfair and deceptive trade practices. I get this concern to some degree.

Legal 109

Legal Technology Technology Commission 109

Martech

OCTOBER 11, 2023

Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. By establishing your blog as a source of expert content, you increase the likelihood that AI chatbots will pull from your blog when answering questions related to your field.

Start-ups 122

Start-ups Launch Gaming Promote 122

SaaStr

JANUARY 1, 2023

In 2022, The SaaS public markets fell -52% in just one year. Market valuations did, no doubt But not the overall trends of both SMBs and enterprises buying more SaaS than ever. Change at a pace we haven’t seen since 2008, when the world of SaaS was just so, so much smaller. And then … crash.

116

116

SaaStr

OCTOBER 26, 2022

So this year has been rough on SaaS and Cloud stocks, with multiples down 75% from a year ago and the markets overall down 50% or more. But user acquisition marketing isn’t being touched. The space is very competitive, and marketing costs are material. But the impact hasn’t been even. Wix is one. They still have to grow.

E-commerce 94

E-commerce Cross-sell Growth Price 94

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 102

Retail Campaign Strategize Strategic planning 102

SaaStr

APRIL 22, 2022

The public markets were under stress before then, as we emerged into this new post-Covid restrictions, higher interest rate world. But it didn’t fully hit startups and even many public companies until February. And with that, a lot has changed in the venture capital markets, even early stage. The 1-and-30 Rule.

Closing 113

Closing Meeting 113

SaaStr

JUNE 26, 2023

You should be selling everywhere, assuming there are no regulatory or related issues in your space. In an even deeper dive, Frontline Ventures took a look at the leading public SaaS companies as a group, and how much EMEA/European revenue they have. The internet works everywhere. Asana gets 39% of its revenue from outside the U.S.

Growth 121

Growth Territory B2B Sell 121

SaaStr

FEBRUARY 10, 2024

This is a mistake many entrepreneurs make once they have the tiniest bit of product-market fit. Today, they are public and worth $20B Just don't quit — Jason ✨Be Kind✨ Lemkin  ?? jasonlk) July 23, 2021 A related post here: Never Quit If The post 7 Things to Do When You’re Struggling appeared first on SaaStr.

Growth 124

Growth Product Customers 124