Martech

SEPTEMBER 6, 2024

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit.

Government 118

Government Legal Advertising/ Marketing Market share 118

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. That’s why placements are directed by the brand and network.”

Technology 114

Technology Networking Technology Launch 114

Martech

AUGUST 29, 2024

Duplicates, outdated info and incomplete profiles can seriously hinder your networking efforts. Use digital business card technology like Popl to exchange contact info Use tech like Popl to instantly share and capture contact information, eliminating the risk of losing contacts as with traditional paper business cards.

CRM 126

CRM Contact Networking Follow-up 126

Martech

AUGUST 29, 2024

Taboola’s AI-powered bidding technology Maximize Conversions is now available to all advertisers. This technology automates campaign bidding, allowing advertisers to focus on their budget and marketing objectives while the algorithm manages their campaigns efficiently. Email: Business email address Sign me up! Processing.

Government 117

Government Campaign Networking Technology 117

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Martech

SEPTEMBER 6, 2024

Dig deeper: AI content creation: Ushering in the unimaginable 7 emerging trends to watch If there’s one thing I’ve learned in my years of covering marketing technology , it’s that the only constant is change. Share your AI experiences — both successes and failures — with your team or professional network.

Negotiate 131

Negotiate Campaign Strategic planning Start-ups 131

Search Engine Land

SEPTEMBER 18, 2024

By providing guests with valuable content to share within their networks, you encourage organic link creation from their respective platforms (and profiles) back to your podcast episodes. Podcasts offer valuable networking opportunities with industry leaders, fostering deep engagement that can lead to collaborations and increased recognition.

Niche 88

Niche Promote Lead generation Growth 88

Search Engine Land

AUGUST 30, 2024

The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI-powered technologies such as voice assistants (e.g., AI-powered technologies such as voice assistants (e.g., Siri, Alexa) and autonomous vehicles became mainstream. Processing. See terms.

Transportation 98

Transportation Education Angle Healthcare 98

Sales Pop!

MARCH 30, 2025

With large accounts, on the other hand, the buyer networks are populated by individuals from throughout the organization. Functionally matching technology with technology, legal with legal and finance with finance often makes sense but the real magic often comes with the alignment of personality styles via DISC.

Legal 146

Legal Finance Territory Up-sell 146

Martech

DECEMBER 4, 2024

.” Platforms like G2 and TrustRadius may serve to aggregate opinions in the B2B technology space, for example, an influencer puts a face and reputation behind his or her views. Zaw’s LinkedIn article lists six important traits to look out for in B2B influencers as identified by 1,700 technology buyers across the U.K.,

B2B 122

B2B B2C Entertainment Niche 122

SaaStr

JUNE 5, 2025

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. This isn’t just about improving productivity; it’s about expanding the entire addressable market for technology companies.

Hospitality 99

Hospitality Healthcare Represent Strategize 99

Martech

JULY 17, 2024

Wunderkind’s Identity Network, which identifies 9 billion devices and observes trillions of digital events annually, provides a solution by enabling brands to deliver personalized offers to previously anonymous visitors. Leveraging Identity Resolution The report emphasizes the importance of identity resolution in enhancing personalization.

E-commerce 112

E-commerce Drivers/motivators Networking Technology 112

Martech

SEPTEMBER 19, 2024

Human-centric events provide opportunities for spontaneous conversations and memorable networking — the kind of relationship-building that’s difficult to replicate in faceless, digital spaces. The value proposition of human expertise with advanced technology is becoming a critical differentiator in the marketplace.

B2B 136

B2B Legal Negotiate Trust 136

SaaStr

OCTOBER 23, 2024

The network was growing, and they saw real virality. BILL network has 7.1M network members who have used BILL to pay or get paid. On the network side, every supplier in your network is there, complete with their bank info. BILL’s network members are also suppliers. That was probably 2012.

Customers 123

Customers Networking UX Engineering 123

Search Engine Land

SEPTEMBER 11, 2024

Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized sustained control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers use to buy and sell ads, and the exchange that connects them. Day 1: Accusations and badgering of witnesses (Sept.

Networking 96

Networking Presentation Follow-up Up-sell 96

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it. Three frameworks to consider.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

Non-Profits 120

Non-Profits Real Estate Launch Campaign 120

Martech

SEPTEMBER 4, 2024

A preview feature helps visualize how ads will appear across Search and Display networks. Advanced options allow for tracking URLs and scheduling, ensuring campaigns are timely and trackable. First seen.

Campaign 126

Campaign Promote Launch Gaming 126

Martech

OCTOBER 3, 2024

Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. Now, advertisers can onboard their own customer datasets using LiveRamp’s privacy-focused identity technology. Measurement partnerships. Processing.

Retail 78

Retail Networking Campaign Technology 78

Search Engine Land

JULY 17, 2024

Wunderkind’s Identity Network, which identifies 9 billion devices and observes trillions of digital events annually, provides a solution by enabling brands to deliver personalized offers to previously anonymous visitors. Leveraging Identity Resolution The report emphasizes the importance of identity resolution in enhancing personalization.

E-commerce 73

E-commerce Drivers/motivators Networking Technology 73

Martech

SEPTEMBER 17, 2024

It also has “zero copy” capabilities to draw on data from third-party networks such as Databricks and Snowflake. Dig deeper: Salesforce launches new, ‘more trustworthy’ generation of AI bots Shout out to the data lakes. Data Cloud not only works on data already housed in Salesforce applications.

Represent 75

Represent Pipeline Launch Networking 75

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Retargeting campaigns on LinkedIn and Google Display Network were especially effective at re-engaging decision-makers who hadn’t yet committed. Thanks to ChatGPT, I did just that.

SQL 122

SQL Healthcare Finance Campaign 122

Sales Hacker

DECEMBER 17, 2024

Scott Barker: [4:31] Yeah couldn’t couldn’t agree more i mean i feel like anytime we have these big technological bumps and it’s funny you say internet companies because like when the internet first came out people were like yeah we’re an internet company right and. Guy Yalif: [4:45] Then totally. Just everyone wins.

GTM 101

GTM Engineering Electricity X-functional 101

Salesforce

AUGUST 9, 2024

This matters because Chrome has the largest share (62%) of browser traffic, and Google has a roughly $30 billion cookie-based media network business. Evolving from a reliance on anonymous third-party IDs like cookies to a world running on consented first-party data requires a change in culture, tools and tactics as well as technology.

Trust 105

Trust Cross-sell Networking Technology 105

Search Engine Land

SEPTEMBER 17, 2024

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. Pinterest: Uses visual search technology to help users discover content related to images they continue to evidence they are interested in.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

JANUARY 8, 2025

Not only is the number of types of marketing channel continuing to grow (see retail media networks and CTV), but the number of outlets within those types is continuing to grow too (see Threads). The Marketing Technology Supergraphic recorded a 27.8% growth in number of martech applications available YoY. Somebody is using them.

Retail 111

Retail Technology Technology Networking 111

Sales Gravy

JANUARY 7, 2025

asked a critical question: Moving into next year, what prospecting advice, piece of technology, or technique would you offer that could apply across all sales organizations and industries? Whats our silver bulleteven if it doesnt really exist? No Silver Bullet, But. Whats our silver bulleteven if it doesnt really exist? No Silver Bullet, But.

Prospecting 98

Prospecting Appointment Referrals Gaming 98

Partners in Excellence

JANUARY 22, 2025

Let me give you an examples: Years ago, I co-founded a AI company (we focused on neural networks), focused on improving process based manufacturing. What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies.

Manufacturing 115

Manufacturing Engineering Technology Technology 115

Martech

OCTOBER 7, 2024

I am the first generative AI chatbot for marketing technology professionals. Use a content delivery network (CDN): CDNs distribute your content across multiple servers worldwide, speeding up access for users regardless of their location. I am trained with MarTech content. Here’s something somebody asked me!

Conversion 67

Conversion Objectives and Key Results User Experience Follow-up 67

Sales Hacker

NOVEMBER 26, 2024

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Kim’s extensive background also includes leadership positions in Customer Success at renowned technology companies such as Adobe, Qlik, and Symantec. 8:38) Shifting focus from new logos to customer retention and expansion. (15:10)

GTM 106

GTM Customers Growth Technology 106

SaaStr

JULY 22, 2025

Time to start networking. Compare this to other executive functions: Chief Technology Officer: 3.7 years Technology and operations leaders get more runway because their impact is less immediately measurable. You’re probably updating your LinkedIn. Pipeline conversion drops 20%? CAC payback extends beyond 18 months?

GTM 82

GTM Pipeline Quota Start-ups 82

Hubspot

SEPTEMBER 9, 2024

I generated many of my own sales leads through cold-calling and networking. I’ve had many lead list sources over the years, ranging from website visitors and event attendees to telemarketing vendors. The Benefits of a Lead List Selling without a lead list is a slow, disorganized process that usually produces poor results.

Territory 83

Territory Cold Call SQL Campaign 83

Martech

SEPTEMBER 27, 2024

Influencer marketing is everywhere now, just as paid social ads, shoppable ads and live streams and retail media networks are also coming into their own. Trends in the marketing space may take a few years to fully establish themselves — then suddenly they’ve become part of our everyday lives.

Sports 73

Sports Entertainment Retail Follow-up 73

Salesforce

MARCH 12, 2025

Technology is becoming more innovative with every passing day. One of the most exciting developments in technology is the rise of autonomous and assistive agents. They use technologies like natural language processing (NLP) and machine learning to understand user needs, offer suggestions, and simplify workflows.

Represent 98

Represent Customer Relationship Management CRM Relationship Management 98

Search Engine Land

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

OCTOBER 1, 2024

The Sony PlayStation Network was down for a number of users late Monday and early Tuesday, leading to speculation about a coordinated cyber attack targeting popular online platforms. All of the suspense and the stream of updates seemed to take a toll on the Salesforce Trust site, where users go for updates, as well.

Networking 120

Networking Trust Start-ups Service 120