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5 Yelp facts business owners should know (but most don’t)

Martech

If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. At best, business owners are frustrated with the volume of sales calls they receive. Yelp is not a black box but a nuanced platform you can navigate to your advantage. This does not impact the overall Yelp score.

Follow-up 112
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Yelp unveils enhanced ad targeting capabilities

Search Engine Land

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The accuracy of the Yelp Waitlist. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. What Yelp is saying.

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Yelp unveils enhanced ad targeting

Martech

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The accuracy of the Yelp Waitlist. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Its photo classification abilities.

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How to ask customers for reviews (and actually get them)

Martech

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Ask happy customers for reviews.

Customers 108
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How to manage and optimize local listings for SEO

Search Engine Land

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Up to 87% of consumers relied on Google to evaluate local businesses in 2022. The core component of your business’s local SEO strategy will be its local listings.

Sports 122
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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

With this clear shift to more localized SERPs, businesses should invest both in improving their current service area pages and building new service area pages targeting the cities/towns where they want to generate more organic leads. Sites like Yelp and NextDoor add the location a reviewer is from to the review itself. The end results.

Service 105
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws.

Retail 124