What Do Icebergs Have To Do With Selling?
Partners in Excellence
DECEMBER 3, 2018
Yeah, I know it’s a tired analogy, but icebergs are still useful in thinking about marketing and selling. We all know about icebergs, the part of the iceberg we see is dwarfed by the part of the iceberg that’s under the water and we don’t see. How do we get to that big part of the iceberg?
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