Nearly 60% of Google searches end without a click in 2024
Search Engine Land
JULY 2, 2024
Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. Some context: Google launched AI Overviews in May – which was followed shortly thereafter by numerous bad examples of AIO giving dangerous and wrong answers. Clicks to Google properties.
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