Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. This proprietary stack is designed to drive conversions and target audiences via custom data sets. Specifically, the creative solution enhances video content with custom overlays.

Launch 114

Launch Campaign Service Conversion 114

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online).

Lead generation 246

Lead generation A/B testing X-functional Price 246

SaaStr

MAY 7, 2025

ARR – 12% YoY Growth, up from 7% last year – 6% New Customer Growth, up to 335,000 – 107% NRR, up from 102% last year – But Segment only growing 1% – $700m+ Free Cash Flow annual run rate pic.twitter.com/AkaFqsCFyU — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 1, 2025 5 Interesting Learnings: 1.

Non-Profits 63

Non-Profits Drivers/motivators Growth Launch 63

Highspot

MAY 20, 2021

SEATTLE, May 20, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced its Spring ’21 release, delivering robust enterprise capabilities that help companies build a scalable, repeatable revenue engine. Is the strategy resonating with customers?

Government 98

Government Quota CRM Strategize 98

Sales Hacker

NOVEMBER 29, 2024

We have one in stealth here that’s going to be very exciting to launch in the coming months. GTM continues to weigh on founders, and has increased every year since 2021. Kim’s extensive background also includes leadership positions in Customer Success at renowned technology companies such as Adobe, Qlik, and Symantec.

GTM 111

GTM Real Estate Represent Territory 111

Gong.io

JANUARY 1, 2021

Here is the 7-step framework for crafting a bullet-proof sales strategy in 2021. Here is what makes a buyer persona useful… to a salesperson: Based on reality, not guessing or assuming (yes, you’ve heard that before ): Interview customers and prospects. Talk with customers immediately after a deal is done (win or lose).

Objectives and Key Results 118

Objectives and Key Results Pipeline Sales Cold Call 118

Highspot

NOVEMBER 3, 2021

Fall 2021 release delivers AI innovation across content and analytics, launches Highspot Spark Community. The release further extends Highspot’s innovation leadership, delivering on what customers want today and anticipating what they will need tomorrow. SEATTLE, Nov. Enterprise Content Management Provides Better Control.

Launch 98

Launch Government Represent Sales 98

ClickFunnels

SEPTEMBER 28, 2021

It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch.

Campaign 256

Campaign Product Niche Promote 256

Highspot

NOVEMBER 17, 2021

Global customer adoption, product innovation and category momentum drive strong growth that earned placement for third consecutive year. 17, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced it ranked No. Stevie Award for Customer Service Department of the Year.

Technology 98

Technology Technology Growth Strategize 98

Lead Fuze

AUGUST 13, 2021

Stay Ahead With These Sales Training Courses this 2021! In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. Launch Campaigns- Once you understand the structure and risk factors of your target customer, your team will have the knowledge necessary to build a tailored campaign.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Appointment 98

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Customers 124

Customers Cold Call Territory Launch 124

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Meeting 123

Meeting Customers Cold Call Territory 123

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Real Estate 101

Real Estate Education Launch Entertainment 101

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Martech

APRIL 13, 2022

Luna Labs was acquired by ironSource in 2021. The post IronSource launches new ad platform for app-focused mobile campaigns appeared first on MarTech. Automating the search discovery of apps on different channels, in one place, helps scale a team’s mobile marketing. Get the daily newsletter digital marketers rely on.

Campaign 98

Campaign Launch Gaming Networking 98

ClickFunnels

JUNE 18, 2021

Middle of the sales funnel (MoFu): Potential customers. Bottom of the sales funnel (BoFu): New and existing customers. You offer the potential customer a freebie known as a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product.

Minimum Viable Product 229

Minimum Viable Product Assembly Line Niche Sales 229

Hubspot

APRIL 13, 2021

Optimizing for the customer journey is crucial and WebinarNinja knows it. The team of WebinarNinja focused their tool development on making it easy to track and customize according to a prospect’s position in the funnel. Provides more targeted, customized tracking with a Facebook Ad tracking pixel on webinar attendees.

Presentation 98

Presentation Follow-up Launch Start-ups 98

Martech

FEBRUARY 2, 2022

InMoment, the customer and employee experience platform, has announced the launch of InMoment AI as an added layer of intelligence in its XI (experience intelligence) platform. The launch leverages the capabilities InMoment brought on board with its acquisition of Lexalytics in September 2021. Why we care. Questionnaires?

Customers 98

Customers Launch Promote Technology 98

Search Engine Land

JULY 8, 2024

Custom regex filters take you around your million-page website. For example, I work with customer support team members looking for data on how their Help Center content is performing. June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 22, 2021: Google Search Console rolls out new design.

CTR 106

CTR User Experience UX Launch 106

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Read more: 2022 Predictions: Customer Experience & Digital Experience. Innovating customer experience.

Sports 107

Sports Customers Gaming Launch 107

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. HBO Max Orbit is just one of the 5G+-powered experiences we’ve recently launched, with more to come,” Weaver said. “In

Customers 120

Customers Retail Entertainment Technology 120

ClickFunnels

JUNE 30, 2021

We will also share the #1 launch mistake that you must avoid at all costs. So are you ready to put your product in front of your dream customers? In 2021 the industry is projected to reach a market size of $13.8 So how can you use it to launch your product? #1 2 Partner With Influencers for Your Product Launch.

Product 148

Product Niche Launch Promote 148

ClickFunnels

JANUARY 30, 2022

What failed startups don’t have are enough customers.”. So the question is this: How can you get your product in front of your potential customers? Content marketing is about building trust with your potential customers by providing valuable information for free. Adam Enfroy launched his blog in January 2019. …etc.

Product 222

Product Sell Promote Launch 222

Force Management

OCTOBER 8, 2020

Read the original article to learn more about why our process equips our customers to achieve lasting results. To help ramp up sales teams and get them ready to execute in 2021, many sales organizations are choosing virtual sales training engagements as a way to move forward with internal process changes. Read it here.

Objectives and Key Results 148

Objectives and Key Results Launch Strategize Sales 148

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4

Customers 107

Customers Government Service Contact 107

Salesforce

MAY 8, 2025

The brand turned to Composable Storefront for a highly performant architecture that allows the team to offload maintenance and enables them to focus on what really matters: the customer experience. We want to be great at understanding our customers and enhancing their experience on our site. We acquired Shoe Station in 2021.

UX 59

UX Launch Engineering Technology 59

ClickFunnels

OCTOBER 20, 2021

How To Build a Lead Generation Funnel Step #1: Create a Lead Magnet Step #2: Create a Landing Page For That Lead Magnet Step #3: Test Your Lead Generation Funnel With Paid Ads 3 Lead Generation Strategies for the Life Insurance Industry Want To Convert More Leads Into Paying Customers? What You Need To Know About Lead Generation. A webinar.

Lead generation 242

Lead generation Niche Promote Up-sell 242

Hubspot

APRIL 21, 2021

I care about customers. Whether they're your customers, my customers, or my customers' customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. They're the people who set every customer-facing team up for success.

Customers 101

Customers Launch Growth Start-ups 101

Sales Hacker

DECEMBER 13, 2024

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. Kustomer, a SaaS startup navigating leadership changes, unexpectedly handed him the reins to both sales and customer experience/success. ” The dual role provided clarity for customers. .”

GTM 106

GTM Customers Sales Growth 106

SaaStr

JANUARY 4, 2022

In 7 years from launch in hit $100m in ARR in 2019, and then $200m in 2021, just two years later. Braze has focused on the enterprise, with about 1,250 customers paying on average $200,000 each. Still, Braze isn’t overly concentrated, with no customer being over 5% of their revenue. 2016 customer cohort spends 3.2x

Growth 27

Growth B2B Launch Presentation 27

ClickFunnels

JULY 5, 2021

You need to master digital marketing if you want to grow your business in 2021. You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

ClickFunnels

JUNE 24, 2021

So how can you convert more potential customers into leads? There’s a difference between a sales prospect and a lead: A sales prospect is someone who meets the criteria for being your dream customer. Sales prospecting is the process of turning a potential customer into a lead by getting them interested in your product.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ClickFunnels

OCTOBER 20, 2021

A lead is a potential customer who has: Expressed an interest in your product. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information. You can read more about this in Harvard Business Review: “Know Your Customers’ “Jobs to Be Done””. What Is a Lead?

Lead generation 264

Lead generation Education Niche Up-sell 264

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023.

E-commerce 120

E-commerce Product Customers Niche 120

Martech

FEBRUARY 9, 2022

During the pandemic, consumers were deluged with new series on streaming platforms, and marketers followed this trend by producing more video content to engage customers and prospects. But the data about 2021 surprised us. In 2021, video uploads on Wistia were up 73% from their pre-pandemic level in 2019. Why we care.

Launch 107

Launch B2B Follow-up Technology 107

SaaStr

OCTOBER 22, 2021

. — Jason BeKind Lemkin (@jasonlk) October 18, 2021. It was born in the age of mobile, and from the moment it launched, everyone I knew started to use it to track their own expenses. GRR of 86% and NRR of 119% are very impressive for SMBs … although they only count customers with 5+ seats. What do I mean?

Contract 128

Contract Launch Legal Growth 128