Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. If you’re in the process of procuring one of those things, stop.

Technology 129

Technology Technology Objectives and Key Results Construction 129

Sales Hacker

DECEMBER 30, 2020

Best Sales Statistics to Know in 2021. Still curious which sales trends will be on the rise in 2021? And with many companies planning to stay remote into 2021 (and some fully remote indefinitely), knowing how to navigate remote selling isn’t optional anymore. Short on time? Just looking for the highlight reels?

CRM 132

CRM B2B Referrals Sales 132

Martech

OCTOBER 22, 2024

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Processing. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. That genie is out of the bottle.

Price 117

Price CRM Launch Follow-up 117

Martech

SEPTEMBER 16, 2021

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. But as a judge, Brinker is uniquely qualified in the marketing technology field. Gambling platform Betway has loaded the marketing technology deck in their favor with external, as well as internally-developed tools.

Gambling 117

Gambling Represent Networking Technology 117

Search Engine Land

AUGUST 28, 2024

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. Processing. HyperCLOVA X builds on the original HyperCLOVA, first launched in 2021.

Engineering 93

Engineering X-functional Real Estate Territory 93

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Technology as a solution, not an obstacle Metas concerns about false positives in fact-checking mirror challenges email marketers faced in the past. Processing. Dig deeper: U.S. appeared first on MarTech.

Legal 129

Legal Trust Education Government 129

Martech

OCTOBER 19, 2021

Real Story Group says that the CDP marketplace in 2021 is far from homogenous. The other two categories are process-oriented and engagement-oriented solutions. Technologies are evolving at a faster rate to connect with customers in an ever-changing world. The post The 2021 CDP marketplace is diverse appeared first on MarTech.

Meeting 106

Meeting Technology Technology Growth 106

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Processing. “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Sports 117

Sports Gambling Entertainment Hospitality 117

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Those technology numbers may not change all that soon. The report also found a decrease in the use of some key technologies over the last year: Social media publishing/analytics decreased to 71% from 80% the previous year.

Technology 114

Technology Technology B2B Represent 114

Martech

SEPTEMBER 20, 2024

That’s an increase of nearly 50% in the previous 12 months and three times as many as in 2021. Review security processes: Solitaire teaches us that it is possible to do everything right and still lose. Take the time to review processes and find out if you did everything right. This will help in the security review process.

Government 122

Government Legal Contract Commission 122

SaaStr

JUNE 25, 2025

Key Metrics at a Glance Exit Valuation : $2.5B (down from $4B peak in 2021) Revenue Multiple : 13.4x Takeaway : Don’t just digitize a process—eliminate the friction entirely. discount from its 2021 peak valuation of $4B. The result? NPS of 45 and 71% TPV growth per customer in their first 12 months. exit represents a 37.5%

Drivers/motivators 88

Drivers/motivators Territory Strategize Growth 88

Sales Hacker

NOVEMBER 29, 2024

GTM continues to weigh on founders, and has increased every year since 2021. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. According to HighAlpha’s 2024 SaaS Benchmarks Report , 76% of founders are most concerned about go-to-market execution.

GTM 110

GTM Real Estate Represent Territory 110

Sales Pop!

SEPTEMBER 30, 2021

According to The Unbounce Conversion Benchmark Report , the median conversion rate for SaaS businesses in 2021 falls at 3%, with top performers managing to secure rates as high as 20% and over. You see, most users don’t care about the technology behind SaaS solutions. Of course, not all industries enjoy the same outcomes.

Product 241

Product Technique Niche User Experience 241

Martech

JULY 20, 2023

that allows employers to seek out candidates for positions in technology organizations, including in marketing technology and operations. “The central thesis of our business is that effectively every company is now a technology business,” he told us. as well as the U.K., ” Get MarTech!

Technology 98

Technology Technology Retail UX 98

SaaStr

FEBRUARY 12, 2025

Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies.

Construction 99

Construction Product Represent Technology 99

ClickFunnels

AUGUST 8, 2021

Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online). The latter definition applies to sales prospecting , not lead generation, though.

Lead generation 246

Lead generation A/B testing X-functional Price 246

SaaStr

JUNE 28, 2025

But a very different one from the 2021 wave: Deal volume is surging : 2025 has been a “green light” year for IPOs, with 52 new U.S. 21 billion 2021 valuation, $1.6B+ revenue Navan (formerly TripActions) – Corporate travel and expense management, confidentially filed June 2025. IPOs priced so far—up 62.5%

Profit margin 71

Profit margin Pipeline Represent B2B 71

Sales Pop!

AUGUST 30, 2021

It has also proved to be a very versatile technology as it is a veritable open-source platform for various transactions and a leading force in blockchain technology. Like Bitcoin, Ethereum is another very widely recognized cryptocurrency, making waves in various investment and technology sectors.

Finance 207

Finance Price Government Technology 207

Sales Pop!

MARCH 1, 2022

On our blog, we’ve compiled a list of the top IT trends for 2021. Support for information technology (IT) is an important part of corporate operations. Expertise in the most up-to-date technologies. billion in 2021. Manual processes are being replaced by computerized ones. Customer service has been improved.

UX 130

UX Technology Technology Follow-up 130

Martech

AUGUST 24, 2021

And recent Salesforce study suggests more is on the way: Marketers expect a 40% rise in the number of data sources they use between 2021 and 2022.). Use technology to empower teams and elevate data measurement processes , featuring Sony Interactive Entertainment. and loads more.

Entertainment 124

Entertainment Technology Technology Meeting 124

SaaStr

MARCH 5, 2025

With decades of experience as both a founder and investor, David brings a unique perspective to the often-misunderstood process of selling a company. With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders.

Sell 80

Sell Negotiate Healthcare Drivers/motivators 80

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. According to Google Trends , search volume for ABM peaked in August 2021 and almost halved in volume by November 2021.

Education 141

Education Strategize Technology Technology 141

Force Management

JUNE 22, 2023

During 2021 alone, 537 new Unicorns were minted. Most have great timing with a disruptive idea, scalable technology and a relationship with investors marked by two-way trust. The real Unicorn stampede occurred in the wake of pandemic-era restrictions, fueled by rapid tech adoption and an exuberant funding environment.

Growth 137

Growth Trust Technology Technology 137

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Brands should identify whether the problems arise from the ABM strategy or a disconnect in communication or processes between sales and marketing.

B2B 145

B2B Sales Contact Technology 145

SalesHandy

JULY 30, 2021

So if you want to send 10000 emails at once, to optimize the process you have to create 5 different email lists. This brings the end of the process where we show you how to send 10,000 emails at once. But with the process that we have covered above, one of our customer schedules and sends 10,000-50,000 emails every day.

Campaign 122

Campaign Promote Follow-up Prospecting 122

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. Buying lists is so 2021. Helping You Sell Faster, Easier, and Smarter. Sales Managers are constantly under pressure to hit BIG numbers.

Non-Profits 200

Non-Profits Sales Inside sales Contact 200

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). The centrality of data and the need for updated technology. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution. The latest generation of email technology.

E-commerce 142

E-commerce Technology Technology Retail 142

Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. Marketing budgets slashed in 2021: Gartner. Is it worth the expense? Does it scale? Read more here.

Real Estate 117

Real Estate Technology Technology Consult 117

Martech

JUNE 14, 2023

Not just in the technology, but in attitudes and usage. AI adoption slowed significantly from 2019 to 2021, things picked up again last year when AI adoption grew by nearly 250%. Business email address Subscribe Processing. There are a lot of stats out there about marketing and artificial intelligence. more than two years old.

Finance 139

Finance Price B2B Campaign 139

Search Engine Land

OCTOBER 1, 2024

This process will provide deep insight into what drove this brand search behavior. Analysis process overview This process identifies the messaging, sources and people driving an audience to search for a brand. I’ll use Lectric eBike as an example to show how this process works. Processing. See terms.

Electricity 95

Electricity Growth Strategize Launch 95

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. In order to excel at social media marketing, marketers must understand and integrate the following core components into their process. What kind of content should you share?

Sports 144

Sports B2C Entertainment Technology 144

Martech

SEPTEMBER 20, 2021

To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. The platform’s AI-driven technology helped Serial 1 determine what images resonated most with consumers.

Conversion 120

Conversion A/B testing Objectives and Key Results Manufacturing 120

Martech

JANUARY 3, 2024

consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Business email address Subscribe Processing. Shoppable ads are still relatively new to most consumers,” said Chad Engelgau, CEO and President of multichannel marketing technology company Acxiom. “In

Entertainment 141

Entertainment Sports Niche Networking 141

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. Platforms, not point solutions.

B2B 126

B2B GTM Technology Technology 126

Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. A wide variety of technologies enable ABM strategies, and ABM tool vendors are benefitting from spending increases.

B2B 117

B2B Technology Technology Lead generation 117

Martech

SEPTEMBER 1, 2021

Leveraging technology to elevate data measurement processes. How marketing ops pros are shaping the future of the marketing technology landscape , featuring Darrell Alfonso, Global Marketing Operations, Amazon Web Services. Identifying opportunities to increase LTV and customer loyalty. And that’s not all.

Technology 108

Technology Technology Meeting Service 108

Martech

APRIL 14, 2023

This is a significant drop from 2021’s record 35% gain, but still a healthy gain. The 35% of 2021 would have been tough to repeat even without last year’s inflation, interest rate hikes, geo-political thunderstorms and four quarters of being told there’s a recession right around the corner. in 2021 to 2.8% Why we care.

Growth 112

Growth Technology Technology Start-ups 112